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Apple Music, NBA, and UnitedMasters Team to Launch ‘Base:Line’ for Independent Artists Globally

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Apple Music, the National Basketball Association, and UnitedMasters have announced Base:Line a new independent playlist committed to looking for the best new hip-hop artists across the earth.

The new initiative highlights the bond of NBA and hip-hop that has formed the league’s culture and paired teams, players and fans with artists and their music.

“This partnership with Apple Music will engage the NBA’s global audience around music that resonates with our players and fans,” said NBA Commissioner Adam Silver. “Working together with Apple Music and UnitedMasters, we are excited to provide a massive digital stage for their extensive list of top and emerging artists.”

The Base:Line playlist is curated by Apple Music director of Hip Hop and R&B Ebro Darden and his team. The playlist will be updated every week and will include artists from across the world, including talent from the UnitedMasters roster.

“NBA players come from the same communities that the music does, that is why the artists and the players feel connected. Many artists wanted to make it to the NBA before their life took a turn,” said Apple Music Global Head of Hip-hop and R&B Ebro Darden. “Base:Line is a playlist that gets closer to the community where the artist and the music is beginning.”

Music from the Base:Line playlist will also soundtrack NBA highlights, maximizing the exposure of artists across all NBA platforms. The Base:Line playlist is currently available on Apple Music and features Young M.A., Dame D.O.L.L.A, Princess Nokia and more.

You can check out the playlist here.

The post Apple Music, NBA, and UnitedMasters Team to Launch ‘Base:Line’ for Independent Artists Globally appeared first on The Source.

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Skullcandy’s Latest Limited Editon December Capsule Collection Is Simply Golden

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Skullcandy Unveils Limited Edition December Gold Capsule

Source: Skullcandy

The latest iteration of Skullcandy’s 12 Moods Campaign is a golden one. On December 5, the audio brand unveiled its Dope Gold Indy capsule collection.

The bundle which is only available through December features the brands Indy earbuds, a wireless charging case, and the 9FIVE sunglasses wrapped in eye-catching 24K gold.

Alongside the bundle’s release, Skullcandy also teamed up with Chicago native and G.O.O.D. Music rapper, Valee, as well as surfing royalty Coco Ho for exclusive content revolving around the Dope Gold capsule collection.

When it initially dropped, the collection instantly sold out, but if you head to Skullcandy.com, you can score yourself a pair while supplies last. The Dope Gold capsule collection looks expensive, but it won’t kill your bank account coming in at $99.99, making it the perfect gift for the audiophile in your family.

To get a detailed look at the Dope Gold capsule collection from Skullcandy, hit the gallery below.

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Photo: Skullcandy

Source: HipHopWired.com

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Word?: Apple’s iPhone In 2021 Will Reportedly Be Completely Wireless

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Apple Reportedly Will Release A "Completely Wireless" iPhone In 2021

Source: SOPA Images / Getty

Apple is continuously trying to find ways to improve on its flagship smartphone, the iPhone. Apple whisperer, Ming-Chi Kuo is predicting that the tech giant’s 2021 iPhone will be completely wireless.

According to 9To5Mac, Kuo (who is usually right) predicts that Apple will kill the Lightning charging port on the iPhone by 2021. This means that Apple is looking to give iPhone owners a “completely wireless experience.” by doing away with the Lightning port that has been featured on its devices since 2013 when it was introduced on the iPhone 5.

Per 9To5Mac:

“In 2021, Kuo is predicting a followup to the iPhone SE 2 as well as a new iPhone model without Lightning connectivity. Kuo says that this would “provide the completely wireless experience,” meaning there would be no ports at all rather than a switch to USB-C from Lightning.”

“Kuo implies that Apple only plans to remove the Lightning port from the “highest-end model” at first, rather than from the entire iPhone lineup at once. Kuo says.”

This development is eyebrow-raising because Apple failed to deliver its long-rumored wireless “AirPower” charging mat. So does this mean Apple hasn’t given up on the accessory?

Other announcements from Kuo include the iPhone SE 2 in 2020 that will feature a 4.7-inch LCD screen. Plus four 5G OLED iPhones as well. We shall see if his predictions will come to pass, and chances are very high they will.

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Photo: Apple / iPhone 11 Pro

Source: HipHopWired.com

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Hip Hop, Hip Hop News, News, Video games

Sony Announces New Collab Series Uniting SME Artists With Its Latest Technology

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Sony Newest Collaboration Campaign Unites SME Artists With Tech

Source: Bernard Smalls / @PhotosByBeanz

Today (Dec 4), Sony announced its newest collaboration series that will unite Sony Music Entertainment (SME) artists with the company’s latest technology.

Kicking things off for the campaign on Dec.6 will be a rapper and YouTube personality DDG and pro-skate Neen Williams. They will be featured in a project that will use Sony’s cutting-edge Sony MESH loT blocks. The video itself will be filmed at The Berries iconic skatepark located in Los Angeles using MESH, which is a platform that adds clever features to everyday objects that you can program. 

The project, as described in the press release, “creates something truly unique as a gravity-defying skate performance is combined with extraordinary audio and visuals triggered by the MESH.”

Speaking on the project, DDG added:

“The Sony collaboration with Neen was a dope new way to turn my song into a whole different vibe. I never envisioned a skateboarding song when I made ‘Push,’ but seeing Neen vibe out to the record and Sony’s MESH sensors and projectors’ lights going crazy to my song convinced me. I’ve never been a part of something so innovative. It came out so dope.”

Future collaborations in the pipeline include the use of Sony’s flagship smartphone the Xperia 1 and its exceptional camera capabilities to create “action-packed” content based around the upcoming Bad Boys for Life film. Another one will involve Sony’s 360 Reality Audio technology being used to create a new immersive music experience.

Last but certainly not least, you know Sony had to include the PlayStation 4 in on the fun. Using the PS4 exclusive game, Dreams Universe, Dreams creators will be challenged to create a virtual, innovative, live performance arena for the SME artist using the Dualshock 4 controller.

Sounds very intriguing, for more information and updates about the Sony Collaboration campaign head here. The Youtube channel goes live starting Dec.6

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Photo: Bernard Smalls / @PhotosByBeanz

Source: HipHopWired.com

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Pablo Escobar’s Brother Is Pushing A Different Kind of Weight… Foldable Smartphones

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Pablo Escobar's Brother Unveils New Escobar Inc's Foldable Phone

Source: Eric VANDEVILLE / Getty

Whether you like it or not, the foldable phone craze is here, and the Escobar family is getting in on the action. Deceased drug kingpin, Pablo Escobar’s brother Roberto announced Escobar Inc’s new foldable smartphone.

With the help of women wearing nothing but lingerie, Roberto introduced to the world the Escobar Fold 1, “one of the world’s first foldable smartphones in a new ad. Unlike Samsung’s expensive Galaxy Fold, Escobar’s device is easier on the pockets and comes in two models, a $349 (128GB) and $499 (512GB), and features Android 9.0 OS (operating system) with a dual camera.

In a video showing the phone in action with, of course, a picture of Pablo Escobar as the wallpaper, we get to see how easily the phone goes from a smaller folded unit into a 7.8-inch screen tablet.

The company is claiming that only 100,000 units of the device will be produced and will sell out quickly. We will have to keep our eyes on those numbers. This is the latest move from Roberto, who famously got into a beef with Elon Musk a few months back over a flamethrower that he claimed the Tesla CEO jacked from him.

Roberto was also involved in a legal dispute with the producers of the Netflix hit original series Narcos based on the late drug kingpin’s life and demanded  $1 billion and threated to “close their little show.” We have no idea who is in the market for a Pablo Escobar smartphone, but if you really want one, you can head over to the company’s website to purchase one right now.

You can watch the kinda NSFW ad below.

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Photo:  Eric VANDEVILLE / Getty

Source: HipHopWired.com

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Hip Hop, Hip Hop News, News, Video

In Her Feelings: Amazon Will Be Making Its Alexa Voice Assistant More “Emotional”

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Amazon Introducing Tools To Allow Alexa To Respond With Emotion

Source: Andrew Matthews – PA Images / Getty

Alexa, the voice assistant that lives inside your Amazon smart speaker you just purchased on Black Friday, will be getting a tad bit more “emotional.”

On Wednesday (Nov.27), the company announced it would be introducing new tools that would allow developers to add new skills that will enable Alexa to display emotions like excitement or disappointment. Amazon’s popular voice assistant will be able to respond in high, medium, or low degrees of the two emotions.

Now, as to why Amazon has decided to introduce this skill to Alexa, the company claims that “customer feedback indicates that overall satisfaction with the voice experience increased by 30% when Alexa responded by emotions.” The tech giant says the emotion skill could be used for games, for example, when Alexa has to respond to a correct or incorrect answer.

Speaking with CNBC, an Amazon spokesperson added:

“We’re continuing to introduce Alexa capabilities that will help create a more natural and intuitive experience for our customers. For example, customers will begin to notice an improvement when asking for sports updates depending on their sports team affinity, results of a recent game, and additional contextual signals. Alexa will deliver the update in an enthusiastic, upbeat voice if their team has won the recent game or just clinched a position in the play-offs.”

Quite impressive and interesting at the same time. You can hear Alexa in her feelings in the two videos below. Let us know how you feel about Amazon introducing emotions to the voice assistant.

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Photo: Andrew Matthews – PA Images / Getty

Source: HipHopWired.com

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Bootleg Tony Stark AKA Elon Musk Unveiled Tesla’s New ‘Cybertruck’, Twitter Clowned It

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The Internet Clowns Elon Musk's New "Cybertruck" Design

Source: FREDERIC J. BROWN / Getty

Elon Musk and his company Tesla has a lot of money to waste, and he made that abundantly clear with the unveiling of his company’s new “Cybertruck”‘ an electric pickup truck on Thursday (Nov.22).

The very unusual vehicle that looks like something out of the 1982 film Blade Runner starring Harrison Ford comes in three models: a single-motor rear-wheel drive for $39,900, a dual-motor all-wheel drive for $49,900 and a tri-motor all-wheel drive for $69,900.

Now despite its very cyberpunk look, which Musk before its unveiling hinted at and stated he didn’t care how people would feel about, the Cybertruck boasts some pretty impressive specs. According to Tesla’s CEO, the most expensive model can tow up to up to 14,000 pounds, can go 0-60 in 2.9 seconds, can travel up to 500 miles on a single charge, and hit a top speed of 130 MPH.

The night should have been a big one for Musk and his company, but the presentation hit a bit of a snag. During a demonstration showing off the truck’s toughness, the side of the vehicle was hit with a sledgehammer by Tesla’s chief designer, Franz von Holzhausen, and it didn’t even leave a dent. The Cybertruck is made out of the same metal that is used on the SpaceX rocket, and it’s also supposed to be bulletproof with Musk boasting the doors could withstand a bullet from 9mm handgun.

When it came time to the test the “shatterproof” windows on the truck, the designer lobbed a metal ball at one of the windows, and it cracked.

Thinking the second time will produce better results, he hurled the metal ball at a back window, and it also cracked. Responding to the hiccup, Musk stated, “Maybe that was a little too hard,” and continued the presentation with the truck’s messed up windows.

TMZ is reporting that Musk was furious following the flop of a presentation, and Forbes states that his net worth dropped $770 million as well.

As you can imagine, the internet found the presentation quite hilarious and had plenty of jokes. You can hit the gallery below to see the reactions to the Cybertruck and its “shatterproof” windows below.

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Photo: FREDERIC J. BROWN / Getty

Source: HipHopWired.com

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Protect Your iPhone 11, Pro & Pro Max In Style With adidas Originals Cases

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iPhone 11 Pro Max adidas Phone Cases

Source: Bernard Smalls / @PhotosByBeanz

When it comes to phone cases, more than likely, you have to sacrifice style for protection. adidas Originals wants to change that with its latest collection of stylish phone cases for Apple’s family of iPhone 11 smartphones.

The German sneaker brand launched its new fall/winter collection of stylish, protective case for the iPhone 11, 11 Pro and 11 Pro Max. Each case embodies all of the adidas Originals styles, new and old are molded from the company’s popular, Samba, Samba Rose, Ultrasuede, Bodega, Camo, TrefoilClear, Shibori, and Adicolor.

“The new cases channel the rich heritage of the adidas Originals brand while providing great protection for the iPhone 11, 11 Pro and 11 Pro Max, all while expressing a unique style that only comes with the adidas brand.”

iPhone 11 Pro Max adidas Phone Cases

Source: Bernard Smalls / @PhotosByBeanz

If you want to get your hands on any one of the cases, you can head to adidascases.com, an adidas Originals store, as well as VerizonWireless.com, AT&T.com, and AT&T store locations. Prices range from &24.95, $29.95, and 44.95. You can get a detailed look at all of the cases in the gallery below.

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Photo: Bernard Smalls / @PhotosByBeanz / adidas Originals

Source: HipHopWired.com

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What Year Is It?: Motorola Brings Back The Razr; Of Course, They Updated It

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Motorola Razr

Source: Motorola / Motorola Razr

Before the arrival of the iPhone, Samsung Galaxy, and Google Pixel, Motorola was king of the cellphone devices. The company is looking to compete with the current big boys by bringing back its iconic Motorola Razr flip phone.

Now we know you’re asking what year are we in with this announcement but hear the company out for a moment. The new Razr, of course, has been modernized for today’s smartphone users. Yes, it’s still a flip phone technically, but this time, it’s powered by Android.

Motorola Razr

Source: Motorola / Motorola Razr

When the phone is flipped open, users will notice that the T9 keypad and smalls LCD screen are gone and have been replaced with a plastic OLED screen that is fully capable of folding in half. Motorola boasts that when the phone is in its flat-panel form, there will be “no visible or tactile creases.”  The phone is also entirely water-repellent, which is also impressive and will run on the latest Android 9 Pie operating system.

Motorola Razr

Source: Motorola / Motorola Razr

As far as the price? It’s definitely the new Razr is definitely not in the ballpark of its previous model. When it arrives, you will be breaking bank cause its gonna cost $1,500, which is understandable based on the foldable technology.  Samsung’s Galaxy Fold is also ridiculously expensive due to it using the new folding technology.

Motorola Razr

Source: Motorola / Motorola Razr

We can’t front; it’s a beautiful looking phone and looks to have mastered the “folding” tech in one try. You can see it in action in the promo video below. Let us know in the comment section if the new Motorola Razr intriguing to you.

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Photos: Motorola / Motorola Razr

Source: HipHopWired.com

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Eric Andre Is Turning His Hilarious ‘Rapper Warrior Ninja’ Set Into A Show On Quibi

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Eric Andre

Source: Eric Andre / Adult Swim

Calling Eric Andre’s brand of comedy and stand up different is an understatement. His weird but ridiculously hilarious Adult Swim talk show is heading to Quibi in the form of his Rapper Warrior Ninja segment.

Announced by the streaming company, Quibi — which is also launching Offset’s new car show Skrrt With Offset —  the show is described to be the “biggest rap battle to ever hit the hip hop world.” The segment initially lived on Andre’s Adult Swim talk show is a knockoff of American Ninja Warrior and featured rappers such as A$AP Rocky, Danny Brown, and more rapping while they navigate through a treacherous obstacle course. It is currently in production for its 5th season.

If you haven’t seen an episode of the unusual talk show, it features co-host and fellow comedian-actor Hannibal Buress coupled with ridiculous segments and over the top bits. Past guests on the show include T.I., Jimmy Kimmel, Seth Rogen, Stacey Dash, Andy Samberg, Lauren Conrad, Chris Rock, and more.

When Rapper Warrior Ninja arrives, it will be hosted by the actor, comedian, and musician who also co-created and executive produced alongside Kitao Sakurai. If you need a good idea of what to expect from the upcoming Quibi show, take a gander at the video below.

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Photo: Eric Andre / Adult Swim

Source: HipHopWired.com

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