It is true what they say… you have not party partied… unless you’ve been “Uptown.”
It is so true, that generations have flocked to the village of Harlem to get their fly on. Sugar Hill. Apollo. Cotton Club. 125. Dapper Dan. “The Show” from Doug E. Fresh. Soul in the Horn. If you ask those who really know about having a ball they will tell you that basically the “get fly” and the “get right” might have started in Harlem.
So it makes good sense for Hennessy to connect with one of Uptown’s top celebrity tastemakers to collaborate with one of their influencers in creating a cocktail that will get the party started.
Recently, Hennessy introduced The Dimensional cocktail to the world. The drink, which is sure to turn the party all the way up, is a collab between A$AP Ferg and renowned digital graffiti artist, Felipe Pantone. But how did this even happen? What party did fairy whispered in their corporate ears to make this happen?
Well, Hennessy V.S, which is known as the world’s best-selling Cognac, has been pulling together cultural combos like this for some time. The brand has had a lengthy “history of celebrating the arts and those that ‘Never stop. Never settle.’ through their Very Special Limited Edition Series. For the last nine years, they have been selecting special personalities to create not just cool drink combos, but who may place an indelible mark on the spirits cultural history.
This year the collaboration was with Pantone.
Based on his original artwork “W-3 Dimensional Three Stars,” a piece inspired by Hennessy’s past, they created a limited edition bottle aesthetic called “Remixing the Present” for fans. Doing out of the pocket art installations (and the bottle is an artistic installation) is nothing new for this porteño, a native from the country of Buenos Aires. Starting as a streetwise experimental graffitist, who has forged his own path by finding the intersection of vintage typography and optical art with kinetics. His visual language resonates in a collision of mesmerizing color, bold graphics and 3D illusions, while his technique explores an appreciation of history that is constantly being transformed by forward-looking technology. His work has been exhibited all over Europe, America, Australia, and Asia.
Connecting him with Hip-Hop gem, A$AP Ferg was a no brainer (as Ferg has been working with the Cognac for over a year). Marrying two cultural voices (loud & brashy, yet smooth & thought provocative) to create a party-popping cocktail was genius. What it did was mix that Spanish Alegria with Upton swag to move an idea for a popping drink to the next level or dimension.
Thus the name.
The Dimensional cocktail is vibrant in color and delivers a nuanced taste that marries both artists’ minds and palates.
1.5 oz Hennessy V.S Cognac
.5 oz Ginger Liqueur
2 dashes Hella bitters Ginger
2 oz. Hibiscus tea
.5 oz Lemon juice
.5 oz Pomegranate Grenadine
Garnish: Candied ginger
This August, the new Felipe Pantone x A$AP Ferg REMIXED Cocktail Kit for Hennessy V.S so that you can make the drink at home for friends and family will be available as a cocktail kit for purchase exclusively at CocktailCourier.com.
BET Networks’ newest reality music competition series The Next Big Thing, made its premiere last week with a lot of young talented artist trying to become the next big breakout sensation
Dame Dash, Zaytoven and Tina Davis will place 21 up-and-coming R&B and hip-hop artists through a grueling artist development boot camp designed to create bonafide superstars.
“We have reinvented the stale singing competition show for our audience,” explains Dame Dash. Handpicked hip-hop and R&B artists from across the country will compete weekly in survival-of-the-fittest challenges leading to a showdown where A&R executives, Serge Durand, Capitol Records; Erika Coulter, Epic Records; Tuo Clark, Def Jam Records and CEO Ghazi, EMPIRE Records will have the chance to offer a record deal on the spot.
“This has never been done before and absolutely, not on this scale,” adds Executive Producer/Creator and “The League” member Tina Davis. “The finale will change someone’s life.”
Nipsey Hussle, Lil Kim, Tamar Braxton, and Joe Budden are among the celebrity artists who appear on the show as guest mentors throughout the series’ ten episodes.
When asked about what to expect from The Next Best Thing, and the need for another reality-esque, music competition tv show, Davis replied:
“We need a show like this because of this clout chasing, social media [era]. What happens is, anyone can become a star from social media now. So even in music, if you sing and do a great job, you can actually get picked up and get a deal from that.”
The Source had an opportunity to sit down with Zaytoven and Miss Davis to talk about the upcoming season of The Next Best Thing.
What drew you guys to this project?
Davis: What drew me to this project is the fact that this show allows the artist to get the tools that are necessary for them to reinvent themselves to be great.
Zaytoven: Anytime you get a chance to deal with artist development and coaching, I’m ready to jump in, it’s what I do.
How did the concept of the show come about? Davis: Well, I think to be honest with you. This is my first rodeo when it comes to this part of the entertainment industry. I informally talked to Holly Carter about the idea and within a couple of days, she contacted BET and had a very informal breakfast when Connie Orlando. Connie ended up falling in love with the idea and we went into production maybe a month or so later. We actually had an air date before we even really started filming. It started so fast I wasn’t prepared personally. We ended up trying to figure out who would be great to share their knowledge with these kids and we immediately thought of Zaytoven obviously because has a lot of Grammys and we thought of Dame because as music entrepreneur, he’s built a lot.
What would you guys like the audience to know about The Next Best Thing? Zaytoven: I want people to see how getting into the game isn’t an easy task. For some reason, everyone thinks the music industry is the easiest thing to get into. Just because you think you can rap or sing, the show lets you see it’s a lot more than that. You have to be hungry and willing to learn and take criticism well and be coachable.
Davis: I would add on top of that, it definitely takes sociology, it’s a little psychology, a little bit of everything. But you sometimes have to work with an artist, a producer, or with a songwriter to pull out what is necessary to convey in that session.
What was one of the biggest challenges for the artists? Zaytoven: Well, I know one of the challenges for me that was difficult that I know a lot of artists today couldn’t even complete is when the artists had to create a song, write out a complete song, memorize it, and perform it in front of a crowd in less than 24 hours. You know, that’s a real challenge that a lot of people can’t do. I know a lot of artists that are popping right now that if you try to put that same task in front of them, I bet they couldn’t pull it off. So, you know, those are real challenges and I think the people watching that want to be artists, they need to see that they need to be at this level. You gotta be at this playing field to even try to make it as a successful artist.
Nowadays talent lack artist development is that something you guys are bringing awareness about on the show?
Davis: Absolutely. Having artist development back in the day, I’m about date myself, but that’s how The Temptations learned to be great. Even in Hip-Hop, artist development allowed MC Hammer to have those incredible performances. And even Public Enemy, LL Cool J, you can look at the artist development even with Migos right now. From the first time, we saw them perform to opening the BET awards, that’s a big difference. Artist development is important to have longevity, to reinvent yourself, and this show does that.
What do you guys think about the state of Hip-Hop and R&B right now? Zaytoven: I feel there is room for improvement. We got to get it back to vocals and lyrics. Technology has made it a little too easy for some artists to not push themselves to the next level. A lot of artists don’t have an identity. Everybody is mimicking you know, what they hear already know, so you get a lot of this stuff that sounds the same. One thing you will see from the show is the levels that we will push these artists to be great.
Ghazi Shami, the founder of Empire Records and Distribution, is out here making a difference for the brothers and sisters on lockdown. The music influencer, who has been responsible for giving some of your favorite artist’s new life through a more liberating industry model, took to Instagram to offer to put money on various people’s books. No question asked. He wants to just be a blessing to some people down on their luck.
In a simple, but powerful post, he said:
“To all my people doing time behind the wall. Hit me on JPay… I’m droppin money on your books all week. Username firstname.lastname@example.org.”
He gives further instructions in the comment section: “Or DM JPay inmate # (I’m limited to 3 a day) but ill keep doing them… Just send that info..”
Many have congratulated him on this step to ease the sentence for those serving time. Fat Joe gave several fire emojis. Uncle Murda posted 100% across the boards. Sheek Louch from The Lox even commented. They all know how tough it can be to get some dough on your books, and the extents people go to get a little extra to hold them over until they get paid.
It really is a sham…
Did you know that according to the PrisonPolicy.com folk are getting paid less in 2019, than they were almost 20 years ago?, On average of the minimum daily wages paid to an inmate in a prison with a non-industry prison job is now 86 cents, almost a whole dime less than they were paid in 2001. The maximum average daily wage has declined more significantly, from $4.73 in 2001 to $3.45 today.
Good looking Ghazi! If putting your money where your heart is, we can see that he truly loves the people who listen to his artists.
By now it is common knowledge that former Jive recording artist and Swizz Beats protegé, Cassidy lost in a rap battle against the Bronx bomber, Goodz.
The two have had history. They were both loosely affiliated with the Ruff Ryder camp, but also have had beef. Cassidy claimed that he never lost to anyone, much less the kid he once “mentored.” That was until…. SMACK/ URL hosted a battle this Spring called “Resolution,” where the lead battle on the card was this grudge match between these two rhyme spitters.
Cassidy did not have the same caché he sported back in the early 2000s and did not have the same gas that he enjoyed during the battle against Dizaster in Los Angeles on King of The Dot. According to most, he lost to the Grown Man Bars leader.
Fans have been saying that. Battle rap media and analysts rappers have been saying it. But now some of Cassidy’s fellow commercial rappers have weight in… Dave East linked up with Goodz in a studio to talk real rap about the now infamous battle. Battle rap media giant, HipHopIsReal captured it on film.
Dave says to Cassidy, while kicking it with a group of friends:
“Ayo Cass, I believed in you bro. I was a fan at one time. So I ain’t one of the n*ggas that ain’t gonna say, ‘I wasn’t a fan.”
But before he could say that “Goodz f…” everyone starts hysterically laughing, presumably at the his loss.
He finishes with a word to the wise, “You have to grow with the time.” And later broke down the real problem with Cassidy, “He is delusional.”
She has to dance between two worlds. One that recognizes she has two ovaries, and the other that mandates that she has two nut sacks (at least metaphorically). Laugh all you want, but it takes balls to spit with the guys. It takes balls to rhyme and perform on a high level. And when these ladies pledge to uphold the sacred mantle of emceeing, it is an oath taken with blood, sweat and tears. Sometimes, it is devastating; taking tolls on your mind, body and soul. Particularly, women in battle rap.
And you don’t have to ask Roxanne Shante about it… watch her film on Netflix Roxanne Roxanne. It details the balance of this extraordinary gift, with the pressures of being the only girl in her crew. Or we can ask C3.
As a rapper, C3 took her passion for poetry to help her cope with growing up young, Black, poor and female in the mean streets of South Jamaica. Sounds familiar, the Queens’ connection to rap music’s first recognized and most successful female battle rapper, Roxanne Shanté is not the only thing they have in common. The two both grew up trading lyrics with hard rocks in some of the borough’s most notorious projects. Another thing that the two share is that they are “the only females in their crew… and they kick sh*t like a brother do…” As Shanté was down with infamous The Juice Crew (still rocking mics when booked for a show or daily on her “Have A Nice Day” with Roxanne Shante featuring DJ Sylk on LL COOL J’s Rock The Bells Radio on SiriusXM), C3 is a respected member of the battle rap group, The Goonies. While sharpening their pens and their minds (as both of them are brilliant freestylers), depressing and bad decisions intertwined with the heartache of absent fathers (death or choice), they have created a catalogue that when listened to or unpacked like poetry are simply…unfuckitable. Yet can C3 carry the torch lit all the way up by her predecessor?
Clearly C3 understands the enormous amount of pressure on her shoulders. Brands like the Dominican Republic imported tobacco brand Hotskull/ Triple 3hreat rocks behind her because she can handle that pressure like a champ.
Mec says that part of the reason they rock with her is because of her “ability to freestyle and go off the head so effortlessly.” She continues with a perspective about the lyricists that seems to come up over and over again, “I invest in her because I admire her, and I see her talent. I’m a woman, and I like to see other women doing great things. She’s very strong, and she’s been out on her own since she was kind of young. I respect the fact that’s she able to overcome some of her adversities the way that she does. Mostly, she reminds me of myself in some ways.”
Check out what she shared with The Source about her role in battle rap.
What was it like coming up as a rapper?
As a kid it (rapping) was my getaway. As a teen it made me one of the cool kids. As an adult it’s both lol
What are the biggest pressures you encounter as a female rapper?
Being a female really never caused much pressure coming up… me being an AG (stud) I always rapped with the guys and was considered equal. But when I came to battle rap and forced to compete with other girls the pressure came. The pressure came because I was being judged not for my bars, making me have to work harder since I was essentially battling against my opponents “looks” and “cattiness.”
How much does being from Queens influence your style of emceeing?
I grew up listening to Nas, The Lost Boyz, and LL Cool J. I would go out to park jams with Grand Master Vic. Which made me a great story teller, a true performer and also gave me my laid back Queens swag.
It is well documented that you have struggled with depression. How does rhyming help your depression?
Rhyming helps me let out the anger and pain, and prevents those feelings from coming out in the wrong way (sometimes lol)
How do you survive?
I honestly don’t know.. I just keep going. Even when I want to I can’t quit… in any aspect of life!
Who are your influences in commercial rap and battle rap?
In commercial rap, I’m currently into Meek Mill, J. Cole, Migos, Lil Wayne, A Boogie. They’re rich but still have a certain hunger when it comes to rapping. And even though they don’t put out much music any more, I will always love 50 and Nas #qgtm.
While we talking about Queens emcees, Roxanne Shante was a big influence. I mean I’m from Queens, and I’m female battle rapper. How could she not be? I was mainly inspired about hearing stories about how she didn’t let the industry take advantage of her. She actually flipped the script and took full advantage of them. When I first heard about it, it had me in awe. But more recently after seeing her movie, and seeing how she was hitting the streets, kicking ass and taking names, inspired me even more. Her journey lets me know I’m on the right path. I hope my work can inspire other emcees they way her’s did for me.
As far as battle rappers, the whole current URL roster right now. The energy is back. The hunger is back. Everything the artists and staff are doing right now is crazy inspiring to me. URL changed the lives of their artists for the better. Not only do the guys know how to compete without emotion, but they have fun with it. I can’t wait to say the same for the ladies.
What is interesting is what Eric Beasley from URL has said about her. He said that she is one of those talents (females or males) that have been around for a while, but has just started to really take her skill set to the next level. Some of that is her renew confidence- sparked by her inclusion in The Goonies.
C3, many have noted that you were a “beast” on your own… why did you join a crew?
In my crew, The Goonies, I have found my soul family. It is clear that I was a “Goonie,” before I ever met The Goonies. I just feel like it was meant to be and those guys inspire me so much by just being themselves.
While she has kind words about The Goonies… it is interesting to hear what they think about the first and only sister in their crew:
“C3 really fit right in with the Goonies. Truthfully, she is a beast as a rapper. I considered her as one of my top 5 female battlers out, even before she joined us. So to be in a group with somebody like her, that I was watching before I even made a name for myself, is dope as hell. Her battle against Lotta Zay is actually one of my favorite battles of all times.”
“C3 is one of the only females that has touched many platforms. Male or female it doesn’t matter she won’t duck any wreck. Punchlines, rebuttals, and cadence makes her tough to deal with. She’s a legend in this game.”
“C3 is very creative! Her freestyle ability, as well as her wit, combined with a powerful and suspenseful cadence makes her one of the most dangerous ladies in the game!”
Nu Jerzey Twork:
“C3 is a one of a kind talent, an innovator of her own style used by many in the female battle rap culture. She is “The Gate Keeper.” C is the real test for those girls. If you can get past her then you earn my respect. Throughout her career she’s faced some of the toughest opponents and prevailed. She also means a lot to the sport as a whole, not only female rap. She’s paved the way for other women who came after her. Year in and year out showing why she is who she is. I’m honored to not only have her on my team, but in my life as a sister . C3 is the “Rock Of The Goonies” the foundation, the First Lady. Nothing comes or goes without her say so, I wouldn’t replace her for anyone in the world.
If all reports about her star is true, she will gladly walk in the tradition of Shanté… only adding her own twist to it.
When anyone who respects and understands the culture of Hip-Hop refers to Rakim as “The God MC,” there’s never any real debate to challenge that bestowment. The reason? He literally is the greatest lyricist of all time and would have no problem proving that today in or out the booth, on or off the stage, at the wise age of 51 years old.
However, if you still need a crash course on his legendary stature in the rap game, all you have to do is read his new memoir, Sweat The Technique: Revelations On Creativity From The Lyrical Genius, which The Source is exclusively unveiling the cover for today.
Amistad Press / HarperCollins Publishers
As the official description states, Sweat the Technique is a “part memoir, part writing guide” penned by the rap pioneer alongside seasoned journalist Touré. The book details how Rakim influenced and even changed the way rappers actually rhymed, his intrinsic skills that helped make a certified classic debut album alongside Eric B. with their 1987 magnum opus Paid in Full and ultimately his journey from a young Black man hailing from Long Island with nothing but a dream and talent into the most respected MC of his era.
So, why now? Sure there’s a market for rap memoirs at the moment — JAY-Z’s classic Decoded, Common’s eye-opening Let Love Have the Last Word and My Famous Life by the late Prodigy of Mobb Deep are all gems — but what makes this moment so special for Rakim? We’ll leave it to the man himself to tell it via this exclusive quote he gave us to go with the cover reveal:
“Why now for ‘Sweat The Technique‘? There’s been a lot of points of reflection in my life over the last couple of years. I turned 50; my first album turned 30. I’ve welcomed some new editions to my family and lost some beloved ones. I got back together with my partner Eric to tour and release a box set and, while we were doing interviews, the same questions all seemed to come up. A lot of those questions were rehashes of some issues that I wanted to finally speak about and, more importantly, almost none of them covered what my fans and supporters are always asking….which is pretty much ‘How do you do it?’ It made sense to put a little focus on the craft and where I, and hopefully the readers, can search for inspiration. After over three decades of being an artist who mostly speaks through his music, the time felt right to pull back the curtain.”
Get your reading glasses out — this one definitely sounds like it will make for a good read! Sweat The Technique: Revelations On Creativity From The Lyrical Genius, the prolific new memoir by Rakim, goes on sale starting September 24.
Take a #ThrowbackThursday moment with us by watching our Source TV interview with The God MC from 2010 below:
This week it was reported by The New York Times that YouTube and Universal Music Group would be joining to give some of our favorite classic music videos the remastering treatment. With a time span that goes from the ’80s all the way to the 2000s when things began to change for the better, it goes without saying that UMG has a lot of ground to cover.
The upgrades will be towards sound and picture quality to be compatible with HD streaming devices. The technological advances of today have made it possible to go back and actually “recreate” videos using their original formats, be it original film, Digibeta or even earlier ones like Betacam SPs. This will go into effect for approximately 1,000 videos by the end of 2020, and we’re kinda hoping they’re taking a few recommendations.
Keep scrolling to see 10 of our favorite throwback Hip-Hop music videos from the Universal Music Group vault that we hope to see in HD on YouTube very soon:
N.W.A. – “Express Yourself”
A West Coast classic that dropped the year The Source debuted on newsstands. Even today, N.W.A. is still considered legends to the game, and we’re still getting these issues out — go cop “The Future Issue” (#275) today!
Slick Rick – “Children’s Story”
A story we’ll never get tired of hearing or watching. The final scene could definitely benefit from a color & lighting upgrade for sure.
LL Cool J – “Going Back To Cali”
Not only would a digital upgrade of this video be dope, but a full color version would make for an amazing anniversary release, too!
Eric B. & Rakim – “Juice (Know The Ledge)”
Even though the scenes with Eric B. and Rakim are brief and only in black & white, the video overall should get a fresh finish for the sake of Pac’s groundbreaking role in Juice alone.
Ice Cube – “It Was A Good Day”
It would be a good day indeed if we were able to watch this video in high definition. We’re actually surprised this song hasn’t been made into an episode of Tales yet!
Queen Latifah – “U.N.I.T.Y.”
A timeless message that is still relevant today. The Queen definitely deserve to be seen and heard in HD quality.
Dr. Dre feat. Snoop Dogg, Kurupt & Nate Dogg – “The Next Episode”
We could name a few things in this video that we’d definitely like to see in the highest definition, and no we’re not talking about Snoop’s iconic Shirley Temple curls.
Talib Kweli – “Get By”
Simply because, quite frankly, we still miss the old Kanye.
DMX – “X Gon’ Give It To Ya”
Once X started getting into movies, his videos got way more cinematic. The CGI graphics in this video alone need a fresh upgrade without a doubt.
Kendrick Lamar – “Cut You Off”
Not only was this K.Dot’s first real music video, but it reflects the year when everything changed and the Digital Era really made its impact on the game. We nominate this one off sheer nostalgia.
What are some of the music videos that you’re hoping to see get remastered? Let us know over on Facebook and Twitter!
The countdown to SOURCE360 has already started, and you don’t want to miss this year’s celebration.
Hip-Hop enthusiasts worldwide and culture curators will convene in New York City to attend The 6th Annual SOURCE360 Conference and Festival. Produced by L. Londell McMillan, Chairman of The Source magazine and Northstar Charities, this year the celebration will continue in Brooklyn, and for the first time make its mark in Harlem. By maintaining it’s Brooklyn base and partnering with Harlem Week, this four-day conference and festival, August 15th – 19th, will introduce important speaker series, music, culture, fashion, tech and more to thousands.
While some selected activations and events are premium and will be ticketed, the majority of the festival is free to the public. All events offer the general public a full spectrum of performances and activations that engage and educate the community about the arts, music, fashion, sports, business, technology and crucial policy concerns such as criminal justice reform.
For over 30 years, The Source Magazine has been the Bible of Hip-Hop. For the past six years SOURCE360 has become more than a festival and hub of creative performances, but a gathering of national entertainment and civic influencers, artists and entrepreneurs ready to assess the state of Hip-Hop, discuss issues influencing the culture and provide opportunities for multi-generational Hip-Hop leaders to discuss the changing state of Hip-Hop and ways to bridge the gap between the young and old, locally and nationally.
The Source invites you to participate in our “Road to 360” countdown starting this month. Join us, spread the word and and participate in helping us create another legendary conference and festival.
O.J. Simpson has been a hot topic for over decades.
Whether you are looking at his legendary NFL career (where as a football player he was an undeniable talent) or the controversy around his ex-wife Nicole Brown’s murder (his innocence or guilt), people seem to want to talk about him. However, he has been so low-key that no one really knows what he thinks about anything.
That is up until now.
Recently, The Juice has broke his silence and hopped on Twitter. The news hit the web and fans and foes alike are losing his mind. His first two posts were introductions. Both really dealt with why he decided to get on social media and claim his own voice in this landscape. Not to anyone’s surprise principally he will be talking about sports… but he assured us that there will be some social commentary on pop culture and issues that are of importance to the public.
He did not take long to fulfill that promise.
On his third post, he talked about his friendship with Rob Kardashian and not ever having any attraction to Kim Kardashian’s mom, Kris Jenner.
“Bob Kardashian was like a brother to me. He was a great guy. He met and married Kris and they really had a terrific time together, when they were together. Unfortunately, that ended. But never, and I want to stress never in any way shape or form, did I have any interest in Kris romantically or sexually. And I never got any indication that she had any interest in me. So all of these stories are just bogus. Bad. Tasteless.”
Then just in time for Father’s Day, he drops the bomb that many have been itching to learn forever.
“Khloe, like all the girls, I am very proud of (just like I know Bob would be if he was here). But the simple fact of the matter is she is not mine.”
He goes on to say that the rumor was pushed by Pardo, a man claiming to be his manager. He was also very adamant that Pardo is not his manager.
The Source has hit 30 years in our illustrious history. We are continuing the tradition of highlighting the torchbearers who have made Hip-Hop as great as it is today while connecting with the rising talent that is vital to the longevity of our culture. Since our inception, The Source has been the hub for both the icons and the future leaders, dedicating content to both sides from cover to cover. That mission is once again evident in our new issues.
This issue, #276, is the inaugural Future Issue. For those who have flipped the pages of The Source for years or took it as a personal duty as a Hip-Hop fan to do their Googles, a pillar of our historic run is the “Unsigned Hype” section. The Future Issue is an expansion of that section and pointing you toward who will be the ones that will own a permanent position on Billboard and Apple charts, check a bag with impactful business ventures and dictate the way the world consumes Hip-Hop for years.
To be selected for the Future Issue, your music is ringing off in the hottest clubs, blasting from cars and lighting up the airwaves. Opening a spectrum and covering multiple degrees of exposure, the Future Issue will break down artists into three areas: Advanced, Intermediate and Newly Signed.
In case you didn’t know, there aren’t many stars with a brighter future than Lil Baby.
Examine the hits and projects that Lil Baby dropped and it is hard to imagine that he could be considered a rookie. It’s even crazier to think that the Atlanta native has really just started to rap. With a successful stretch of mixtapes, a debut album that rocked the game and an occasional running mate in Gunna, Baby’s star is bright as any young artist in the game. Add in his business acumen, leading to a new label and rubbing elbows with executives and we have the evidence of a rising powerhouse.
The Future Issue will also expand on the Unsigned Hype section, crafting it to exist int he 2019 landscape of Hip-Hop. In a Hip-Hop hub like NYC, Atlanta or Los Angeles, you are hard pressed to find an artist who is rising and not affiliated with an organization, many of them are imprints of their own. The empowerment of the Hip-Hop culture is on a grander stage than the days of hoping one would be picked up by the suits at one of three powerhouses. With that said, we are able to identify a squad of spitters who are ready to take over your wireless headphones, 10 of them, who are primed to be your favorite stars.
With all of that said, welcome to the Future Issue, examine each page and person, then see who will be next. The inaugural issue is ushered in by Lil Baby and a crop of new talent to change everything and make the culture even bolder.