On Wednesday, June 18th, Detroit’s own Boldy James launched his latest U.S. tour with an unforgettable performance at The Lodge Room in Highland Park, Los Angeles. The historic venue was packed wall to wall with fans, all there to witness the gritty lyricist bring his signature sound to life on the West Coast.
Known for his raw storytelling and streetwise introspection, Boldy didn’t disappoint. Backed by atmospheric production and bathed in moody lighting, he tore through a mix of his classic cuts and more recent tracks — seamlessly moving between fan favorites like “Speed Demon Freestyle” and newer material from his latest projects. His signature deadpan flow and sharp delivery had the crowd hanging onto every bar.
Jay Worthy Hitta J3
Joining him onstage were West Coast representatives Jay Worthy and Hitta J3 from Meet The Whoops, who brought their own energy and local flavor to the night. Jay Worthy’s laid-back style and Hitta J3’s high-octane presence created the perfect balance, adding depth to the lineup.
The vibe throughout the night was electric — a true celebration of independent hip-hop culture. From the DJ sets spinning Griselda and L.A. classics before the show, to the loyal fans rapping every word, it was clear this wasn’t just a concert — it was a gathering of a movement.
Boldy James has overcome major hurdles in the past year, including a serious car accident in 2023, and his return to the stage carried an unspoken weight. Watching him command the mic with such precision and passion felt like a triumphant moment, not just for him but for everyone who’s followed his journey.
With this powerful kickoff in L.A., the rest of the tour is already shaping up to be something special. If this night was any indication, Boldy James is not only back — he’s better than ever.
On Monday, June 16th, rapper, producer, event organizer, and now published author Joey “60 East” Atilano officially released his debut book—The Crossword Cipher, a groundbreaking crossword puzzle collection that merges education with hip-hop culture. This innovative work marks a bold step into the literary world for the Inland Empire artist, showcasing his commitment not only to music and community but also to learning and intellectual engagement.
Dive into the soul of independent hip-hop with The Crossword Cipher—a puzzle book like no other. Featuring 50 handcrafted puzzles inspired by iconic and influential artists such as Atmosphere, MF DOOM, Tech N9ne, Aesop Rock, and Griselda, the book is a celebration of lyricism, storytelling, and underground legacy. Each puzzle challenges readers to connect with the culture on a deeper level, encouraging both fans and newcomers to learn more about the artists who shaped the sound of independent hip-hop.
Created by Jose “60 East” Atilano—an award-winning musician, respected concert promoter, and Executive Director of a nonprofit organization—The Crossword Cipher represents more than entertainment. It serves as an educational tool designed to inspire critical thinking, improve vocabulary, and expose readers to the rich history and artistry behind hip-hop’s most thought-provoking voices. 60 East’s mission has always extended beyond the stage, and this book is yet another way he’s giving back to the community that raised him and the culture that shaped him.
Whether you’re a hip-hop aficionado, a crossword enthusiast, or a student of the culture, The Crossword Cipher offers a unique experience that bridges fun and learning. It’s more than a puzzle book—it’s a tribute, a classroom, and a cultural decoder all in one. Get ready to test your knowledge, sharpen your mind, and unlock the essence of hip-hop—one clue at a time.
Make sure to grab your copy of this exclusive book on Amazon.
The family of Sly Stone has announced the passing of the legend after a lengthy battle with COPD and additional health issues. An official statement from the family is below:…
In the digital era, underground hip hop artists are redefining how they generate income. With traditional music sales declining, these artists are turning to innovative revenue streams to sustain their careers and maintain artistic independence. This shift is not just about survival; it’s about thriving in a rapidly evolving industry. Additionally, some artists are exploring online casinos that pay real money as a novel way to diversify their income.
From crowdfunding platforms and exclusive merchandise drops to virtual concerts and direct fan subscriptions, the modern underground artist is becoming more entrepreneurial than ever before. This shift is not just about survival in a saturated market; it’s about carving out a self-sufficient ecosystem that allows them to thrive on their own terms.
Merchandising and live performances
Merchandising has become a crucial revenue stream for underground hip hop artists. By selling unique and exclusive merchandise, such as T-shirts, hats, and limited edition items, artists can create a personal connection with their fans while generating significant income. These tangible products serve as a physical representation of the artist’s brand and music, fostering a deeper bond with their audience.
Live performances remain a vital source of income, allowing artists to engage with their fans in dynamic, high-energy environments. Concerts and tours not only provide financial support but also strengthen the artist-fan relationship, building a loyal community that supports their musical journey. These events offer fans an unforgettable experience, further solidifying their connection to the artist.
Underground artists are increasingly leveraging print-on-demand services and dropshipping platforms to minimize upfront merchandise costs while maximizing profit margins. This approach allows them to test different designs and products without significant financial risk. Many artists also collaborate with local artists and designers to create unique, limited-edition merchandise that appeals to collectors and hardcore fans, turning their merchandise lines into coveted streetwear brands.
Licensing and digital platforms
Licensing deals offer underground hip hop artists another avenue for revenue. By placing their music in commercials, films, and video games, artists can reach new audiences and ensure a steady flow of royalties. This exposure not only boosts their income but also expands their fan base, creating more opportunities for future collaborations and projects.
Digital platforms have revolutionized how artists distribute their music and connect with fans. Many underground hip hop artists utilize these platforms to host virtual concerts, sell merchandise, and engage with their audience on a global scale. This approach not only enhances their revenue streams but also strengthens their relationship with fans by providing unique access and engagement opportunities.
The rise of music libraries and sync licensing platforms has made it easier for underground artists to submit their tracks for potential placement opportunities. These platforms serve as intermediaries between artists and content creators, streamlining the licensing process and opening doors to revenue streams that were previously difficult to access. Some artists have found success by creating specific tracks with licensing potential in mind, incorporating versatile themes and emotions that appeal to media producers.
Fan support and community engagement
Fans play an essential role in sustaining underground hip hop artists. They not only purchase music and merchandise but also actively promote their favorite artists through social media platforms. This grassroots promotion is invaluable for emerging musicians seeking recognition in a crowded marketplace. By cultivating strong relationships with their fans, artists can ensure continued support and growth.
Engagement goes beyond simple transactions; it involves creating a community where both artist and fan thrive together. Many artists interact directly with fans through online platforms, offering insights into their creative processes or sharing exclusive content as a token of appreciation for continued support. This reciprocal relationship fosters loyalty and helps artists maintain their independence while pursuing their musical passions.
Subscription-based fan clubs and exclusive content platforms have emerged as powerful tools for monetizing dedicated fan bases. Artists offer tiered membership levels with varying benefits, from early access to new releases to virtual meet-and-greets and personalized content. This model provides a predictable monthly income stream while rewarding the most loyal supporters with unique experiences and behind-the-scenes access.
Exploring new opportunities
As the entertainment industry continues to evolve, underground hip hop artists are exploring new opportunities for revenue generation. By tapping into alternative markets, such as gaming or digital media, artists can diversify their income streams and reach broader audiences. These innovative approaches allow artists to maintain their creative independence while navigating the complexities of the modern music landscape.
By embracing these diverse revenue channels, underground hip hop artists can sustain their careers and continue to produce authentic, impactful music. This adaptability and entrepreneurial spirit are essential for thriving in an ever-changing industry, ensuring that these artists remain at the forefront of the cultural conversation.
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On Saturday May 24th, Sick Jacken of the Psycho realm celebrated the 13thn anual hip-hop festival. The night was amplified with The Yotes (Coyote) opening up the night. They delivered from their latest catalog, and started moshpits along side Guapo participating along side the crowd. Eggroll and Spinoza of Dsiciple of the Sick keeping the moshing going.
Coyote, Started off the night, with hits from their current catalog, and couple track from their upcoming album YotoLAndia set to be released on May 30th. Spinoza and Egg Roll, kept the ball rolling with their engery. Fresh from Bed-Stuy and Harlem New York, Poison Pen and Immortal Technique tore the roof along side Sick Jacken of the Pyscho Realm, Alternating the stage and leaving the crowd hyped. A special guest appearance from Sinful of Tha Mexakinz made an cameo in this years festival.
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On Friday, May 23rd, underground hip-hop titan Immortal Technique, alongside his longtime collaborator Poison Pen, delivered a rare and intimate performance at the legendary Los Globos nightclubin Los Angeles. The night pulsed with raw energy, powerful lyricism, and a deep reverence for the culture that brought everyone together.
Immortal Technique took the stage with commanding presence, performing hard-hitting selections from his critically acclaimed catalog. His bars—politically charged, unfiltered, and unapologetically real—resonated throughout the venue. The performance was more than just music; it was a message. One of the most poignant moments came when Technique and Poison Pen paid tribute to the late, great Chino XL, who passed away in July 2024. Their heartfelt remembrance honored not only Chino’s lyrical legacy but his enduring impact on the hip-hop community.
The energy never faltered, thanks to the masterful sounds of DJ inDJnous and DJ Static, who kept the crowd moving with a seamless blend of underground anthems and classic cuts. Poison Pen set the tone early in the night, delivering gritty, no-frills rhymes with his signature East Coast swagger.
While the crowd was treated to an unforgettable live set, the evening also drew a few very notable guests. Hip-hop heavyweights Snow Tha Productand R-Meanwere spotted in the building, adding even more star power to the already stacked night.
From the first beat drop to the final verse, Los Globos was alive with the spirit of authentic hip-hop. It was more than just a concert—it was a gathering of true heads, a celebration of lyrical artistry, and a reminder that the underground is very much alive. For those lucky enough to be in the room, it was nothing short of legendary.
On Saturday, May 17th, Los Angeles witnessed a high-energy night of hip-hop as Curren$y brought his highly anticipated 4:20 Tour to Catch One LA. With the Jet Life collective by his side, the legendary New Orleans rapper delivered a performance that was nothing short of unforgettable.
Curren$y, known for his laid-back flow and extensive discography, took the stage and captivated the crowd with a carefully curated setlist spanning his impressive catalog. From fan favorites to deeper cuts, every track hit the mark, creating a perfect vibe for the LA crowd. His charisma and connection with the audience were undeniable.
The night reached another level of excitement when surprise guests took the stage. None other than Wiz Khalifa, G Perico, and Jay Worthy made appearances, sending the crowd into a frenzy. Wiz Khalifa’s arrival in particular was met with roaring applause, as the synergy between Taylor Gang and Jet Life brought an added layer of magic to the already electric atmosphere.
With two powerhouse crews—Jet Life and Taylor Gang—sharing the spotlight, the night felt more like a celebration of hip-hop culture than just a concert. The energy was palpable, the vibes were undeniable, and fans left knowing they had experienced something special.
This stop on the 4:20 Tour wasn’t just a show—it was a moment. A gathering of artists and fans alike, united under a shared love for the music, the lifestyle, and the legacy of independent hip-hop.
