Kanye Issues Ultimatum To GAP Executives: “I’m Going To Have To Do What I’m Thinking Somewhere Else”

Kanye West Asks “Can I get uhhhhhhhhh.....” in McDonald's Super Bowl Spot

It’s safe to say that whatever Kanye touches will turn to gold. Upon his arrival to Adidas, and with the release of the Yeezy 750 and 350, Ye brought a newfound, and much needed, boost in popularity and revenue to Adidas who was getting beat by Nike and Air Jordan. The same can be said for the GAP who was in turmoil before their partnership with Kanye’s Yeezy brand.

While Kanye has the ability to leverage his influence to help these companies, he has also been asking for more than just a partnership, but a seat at the table. He has called out the Adidas CEO multiple times for not putting him on the Adidas board despite having some of the most popular and highest selling shoes in the world. Ye is now doing the same with GAP, asking executives take this partnership more seriously and hear him out about the ideas he has for the future of the brand.

In a video shared to his IG today, August 31, Ye spoke to GAP executives, seemingly in a Yeezy Gap X Balenciaga creative studio, where he gave an impassioned 6-minute speech where he explained his mission for the Yeezy GAP brand.

“You have to really give me the position to be Ye and do what I’m thinking or I’m going to have to do what I’m thinking somewhere else. Because if there’s one thing I learned from Virgil, if something’s killing you, it’s actually killing you,” Ye said. He then called out GAP executives for canceling the pre-order for the blue Round Jacket, and only running the perfect hoodie ad once despite selling over $10 million of the hoodie during its initial release.

“This is the moment. There will never be an opportunity with a guy like me that cares this much about specifically this brand and has done this until this point,” Kanye continued. We are like Tom Brady waking people up at 2 am during COVID but he went back and got that ring,” he said. “We are the football team. This is our football team. And I’m actually the Tom Brady because Demna charge $4000 for a shirt.. I’m saying… how do we go Costco, how do we go Old Navy prices?”

Ye then gave an ultimatum to the exectives, saying that either they can let him do what he is thinking at the GAP, or he will find somewhere else to do it.

“This is bigger than us. We shouldn’t argue amongst ourselves. But I’m saying I have to go pull that sword out the stone,” he added. “You either believe me or I’m going to show you. I can either show you facing this way [back facing the executives] or facing this way [frontward],”

This comes after Ye publicly called out GAP for ripping his designs and canceling a photoshoot with his kids without letting him know.

You can watch Ye’s full speech here.

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Ella Mai, Chloe x Halle, Angie Martinez + More Star In Latto’s “It’s Giving” Music Video

Latto

Latto has officially dropped the visuals for “It’s Givin.” Latto has premiered new visuals for the song titled “It’s Givin,” which is a hot single off her latest album, 777. In the video, Latto is spotted having a fun photoshoot in a circle of her friends.  The visual also shows “bosses” working at their computer […]

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Trey Songz Gets Backlash After Viral Video In A Night Club

Trey Songz

Fans react to a video of Trey Songz where it appears the singer is having an intimate conversation with a young lady in a club. While many claim the girl is lucky to have met the celebrity, others warn her to run the other way. Trey was recently cleared of a sexual assault allegation after […]

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Nicki Minaj-Inspired Bratz Dolls May Be On Their Way To Stores Soon

Nicki Minaj

Nicki Minaj is adding more business to her roster. The “Pink Friday” artist is now set to become a Bratz doll. Nicki is about to become a real doll with her latest collaboration with Bratz.  The American Fashion Doll brand announced the news on Twitter, making Nicki the new face of their latest Bratz collection.  […]

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DaBaby Appears To Be Unfazed After New Orleans Show Cancellation

DaBaby Targets Those Who Attempted to "Assassinate" His Career On Freestyle Over WizKid's "Essence"

DaBaby recently canceled his show in New Orleans, apparently due to low ticket sales. Reports stated that less than 500 tickets were sold for the 14,000 seat venue. Despite this, DaBaby seems unfazed by the show cancellation.

The Blame It On Baby artist recently posted a gif of himself on Twitter where he is looking around before smirking and taking a sip of a drink.

New Orleans rapper 7th Ward Shorty told Nola.com that he believes the low ticket sales were due to the EDM group Showtek being booked to entice college kids who were attending this weekends LSU vs. Florida State game.

NOLA.com had reported that Ticketmaster’s seating chart showed that less than 500 tickets had been sold for the concert. While Ticketmaster says that the show is canceled, DaBaby’s promoters are saying that the show has been postponed. They have even gone to say that the show wasn’t even canceled due to low ticket sales.

Promoter Greg Pulver said that the shows cancellation was due to “a number of business reasons,” and that  DaBaby’s team “decided to postpone and that was in our best interest.”

Andrew Lieber, the CEO of the booking agency that represents DaBaby, further defended the artist, claiming that the promoter was in breach of contract . “DaBaby’s New Orleans show was pulled by the artist’s team due to the promoter being in breach of contract. DaBaby will be back in New Orleans very soon to make it up to his fans.”

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GloRilla Officially Drops New Hot Single, “Blessed”

GloRilla

CMG label rapper GloRilla has officially released her new single “Blessed.” GloRilla has officially dropped the highly-anticipated single “Blessed.” The song has been trending on TikTok for weeks.  The single, produced by @macaronitoni.beats  talks about the rapper’s upgraded lifestyle.  Fans went crazy for the single as she previewed their reactions in her IG stories. The […]

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Spanish Rapper Anuel AA Releases Reebok Collection + FootLocker Donates To Disabled Community

Anuel AA

The Spanish rapper Anuel AA is not only in the studio making hits but also making collaboration deals with Reebok for his new shoe collection.  The” McGregor” rapper took to Instagram to express his gratitude to his fans for supporting the collection. The collaboration entails two hot sneaker styles with opposite red, black, and white […]

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Trae Tha Truth Reveals Beef With Z-Ro Was “Internal”

Trae Tha Truth

Trae Tha Truth explains in the aftermath of an altercation between fellow Houston rapper Z-Ro. Trae has explained his fight with Z-Ro at 50 Cent’s Tycoon event in Houston this past weekend. The Houston rapper explained that the issues were internal: “The situation they trying to paint, that shit is false, it wasn’t no blindside […]

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DJ Khaled Drops Music Video For “Beautiful” Featuring Future + SZA

DJ Khaled

DJ Khaled is known for having hitmakers on his album. He recently dropped the music video for “Beautiful,” featuring SZA and Future. The chart-topping DJ is back at it with another music video for the song “Beautiful” from his latest album, GOD DID. On his Instagram page, DJ Khaled shared a snippet of the video, […]

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R. Kelly Prosecutors Rest Case As Final Survivor Testifies In Child Pornography Trial

R. Kelly

Federal prosecutors are wrapping up week three in the  R. Kelly child pornography trial on Tuesday with the testimony of their final accuser. The final survivor, “Nia,” shared her experiences with the disgraced singer as a minor. The Final Survivor Federal prosecutors are resting their case in the R. Kelly child pornography trial at Dirksen […]

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