Dropping merch to coincide with your latest LP is nothing new to the game, and artists today are using it as one of the primary tools for album promo. From digital drops for nine days straight like Travis Scott did for ASTROWORLD, to a more in-person vibe like Kota The Friend did last year in Brooklyn for his Anything EP release pop-up with Fltbys, the end result usually includes good music and something cool to hold onto and a keepsake that sort of preserves the project altogether. A similar situation went down this past weekend in Williamsburg at the Fool’s Gold Recs store, where World’s Fair rapper Lansky Jones popped up with some gear in support of his debut solo record Dangerfield.
Being part of one of the illest underground rap groups out of New York City comes with its fare share of clout to do cool things like this, but stepping out on the solo tip doesn’t come without its reservations. “I wasn’t sure who I was as a solo artist,” Jones recalls while cuts from Dangerfield play over the speakers, adding, “I ultimately wanted to put out to the world that as a rapper you have a platform. I want to utilize mine in a way that’s meaningful.” After feeling, in his own words, “looked over” by an industry that goes through new rap acts like a pack of Tic Tacs, he finally feels ready to drop these new verses and enter a whole new path for his career.
When it comes to the merch add-on, he also understands its importance to the process of pushing a new album, especially on your first rollout. Here’s what he had to say in terms of how streetwear helps to get fans more involved in the new music:
“The merch directly ties into the album because the long-sleeve is called the “Big Allis”; it’s the front cover of the album. The photo is of me on Roosevelt Island where I grew up during my childhood years, and I’m overlooking what was outside my window: the “Big Allis” Ravenswood 30 power plant. It’s an ugly thing to see outside your window at the time, especially because Roosevelt Island wasn’t initially supposed to be residential. It was a prison, then an insane asylum — for me, it was just what I saw everyday. It definitely has a coming-of-age feel.”
— Lansky Jones, World’s Fair
Lansky Jones and executive producer of Dangerfield Paul Wilson
Keep scrolling to see more from Lansky Jones’ Dangerfield pop up, and also to listen to the LP of the same name in its entirety:
Phonte came back with a roar to the Hip-Hop scene with his crowd-please album, No News Is Good News. On Friday (March 29), the North Carolina rapper and vocalist returns with his latest project, Pacific Time.
Pacific Time comes as somewhat of a welcome surprise considering the long wait fans had for No News Is Good News. With the four-track EP, Phonte is embracing more of his R&B side although he does let some bars go for the masses. Guests include Kaytranada, BOSCO, and Devin Morrison. On the production, Like of Pac Div, Swarvy, Kay, Julia Lewis, TK Kayembe and Phon-Tigga.
Twitter fans are toasting up to their musical good fortune today, and are singing the album’s praises right now. Check out the reactions below.
After deleting her Instagram, Cardi B is back with a new announcement. The Grammy award-winning rapper wasn’t feeling all the shade that followed her big win and ended up quitting IG for a hot second, but now she’s past all the pettiness and back to dropping music.
“Ok so I’m back from retirement to announce I have a brand new song coming out Friday at midnight with @brunomars,” she wrote, making sure to tag the announcement ” #twogrammywinningartist.”
In the promo photo, Kulture’s slick talking mama and Bruno Mars seem to be sizing each other up. They rock chain belts, leather, and vibrant colors. Looking cute in cornrows, Cardi holds a lollipop in one hand while placing her other hand on her backside. See the pic up top and look out for that new fire tomorrow night.
Def Jam Recordings’ 35th anniversary is coming up. To mark the occasion, the label will release Undisputed, a compilation project that will highlight seventeen rookie artists on their roster.
Via press release Def Jam Recordings chairman & CEO Paul Rosenbergannounced, “During the course of the past year, in collaboration with our talented EVP Steven Victor and our incredible team of executives, we have worked diligently to define the label we strive to become. One of the most important aspects of our efforts has centered around building a new roster. Together with these incredible new artists we have developed urgent, cutting-edge and truly great new music and content.” “As we proudly enter our 35th anniversary year,” Rosenberg went on, “I’m excited to launch this project, one that I think defines and encapsulates our new direction.”
There will also be an 8-part Undisputeddocumentary series. The doc will chronicle the artists’ time at “Rap Camp,” where the music for the new album was recorded during week-long sessions. The lineup for this project includes Sneakk and Lul G of SOBxRBE, Brooklyn’s Fetty Luciano, Cleveland’s YFL Kelvin, Harlem rappers TJ Porter and Dominic Lord, and more.
Undisputed is due March 8. Stay tuned and watch the trailer for the doc up top.
2019 is here and CC is jumping in early with “Three Sheets to the Wind”. Phil Gektor is back, showcasing his diverse production range with a brooding soundscape for Traz to effortlessly flow over.
Check out the new music video for ‘Three Sheets to the Wind’ below.
Filmed & edited by Discourse.
A super limited pressing of “Three Sheets to the Wind” will be available to pre-order featuring gatefold artwork from the video.
Side A – Vocal
Side B – Instrumental
150 Copies, 45 RPM + Digital download
Produced, mixed & recorded, by Phil Gektor at Philsville Sanctuary. Written & performed by Traz. Mastered by Duncan Stanbury. Online pre-orders go live on Wednesday 23th January 2019 at 7:00pm AEDT from: http://www.cratecartel.com
Barack Obama is the most admired man in the country and also one of the most powerful, but we never thought he would ever become a Billboard charting artist. Recruited by Lin-Manuel Miranda to lend his voice to the “One Last Time (44 Remix),” Obama is featured reading George Washington‘s final words as president.
From HypeBeast: “One Last Time (44 Remix)” is now sitting at number 22 on Billboard’s Hot R&B songs chart. According to Nielsen Music, the song has now garnered more than 307,000 streams in the US and recorded over 9,000 downloads.”
But according to Billboard, Obama has technically charted before.
“Obama previously appeared on two now-defunct Billboard charts. A Moment in History: The Inauguration of Barack Obama hit No. 6 on the TV DVD Sales tally in March 2009, while a song, “Pop Off,” by JX Cannon featuring Obama, reached No. 10 on Billboard + Twitter Emerging Artists in December 2015,” the site states.
For the past four years Brooklyn native and G-Unit signee Uncle Murda has brought the heat for the year’s end wrap up, including all of the beefs, statements and overall unforgettable moments for the past 365 days. Even with a little rap-up competition from VA ghostwriter Mad Skillz, Murda’s rendition always tips the scales in terms of content.
Leaving no one out, from Kanye to Young Buck to Cardi B, Murda’s Rap-Up is an entertaining way to remember what went down in 2018.
After already making it to the top 20 on the Billboard Hot 100 charts, despite being leaked just a few days prior of its official release, Cardi B’s new single “Money” now has a music video that’s a visual treat from beginning to end. And yes, our girl Belcalis is baring all!
The video, directed by Jora Frantzis, for the latest single that will appear on the upcoming deluxe edition of her chart-topping debut album Invasion of Privacy proves that Cardi is truly a queen in every sense of the word, from the opulent gold-laced wardrobe design to the overall tribute to her unashamed days as a New York City-based stripper. As of now, “Money” is sitting comfortably at No. 29 on the charts, but we’re sure it’ll rise now that we have this eye-grabbing music video to gaze at and stream to the top of the charts. We even think Kulture makes her directorial debut in a few scenes as well!
Watch the music video for Cardi B’s “Money” music video above, and expect the Invasion of Privacy deluxe edition to drop on January 25.