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Mike WiLL Made-It Drops Anthem “Now or Neva” as Lead Producer for ESPN’s NBA Music Strategy

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Mike WiLL Made-It Drops Anthem "Now or Neva" as Lead Producer for ESPN's NBA Music Strategy

Grammy-winning producer Mike WiLL Made-It amplifies his role as Lead Producer for ESPN’s Custom NBA Music Strategy with the release of a new single, “Now or Neva.” Collaborating with rapper Moneybagg Yo and newcomer YTB FATT, the track is the second installment in this groundbreaking partnership. Following the success of the inaugural release, “Different Breed,” featuring Swae Lee and Latto, the sports giant appointed Mike WiLL as its first-ever Lead Producer for the 2023-24 NBA season.

“Now or Neva” unfolds as a gritty hustler’s anthem, echoing themes of determination and ambition. The lyrics paint a vivid picture of relentless pursuit, with references to NBA moments and declarations like “It’s go time.” Envisioned as a strategic musical accompaniment to the NBA’s In Season Tournament, the track will feature prominently across promotional platforms, uniting the realms of music and sports. Mike WiLL’s vision to create music that resonates with both ballers and fans alike is evident in “Now or Neva,” contributing to the dynamic soundtrack of the NBA season and ESPN’s Custom music strategy.

The post Mike WiLL Made-It Drops Anthem “Now or Neva” as Lead Producer for ESPN’s NBA Music Strategy first appeared on The Source.

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Wiz Khalifa Drops Surprise End-of-Year Mixtape ‘Decisions’ and Premieres “Heavy Hitters” Video

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Wiz Khalifa Drops Surprise End-of-Year Mixtape 'Decisions'

In an unexpected move, Wiz Khalifa has released his latest mixtape, Decisions, produced by his longtime collaborators Big Jerm and ID Labs from Pittsburgh. The mixtape features his recent single, “Up The Ladder,” which debuted last week and adds to the collection of tracks on Decisions. To coincide with the mixtape launch, Wiz unveiled the video for “Heavy Hitters,” a surprise treat to wrap up the year, directed by Sebastian Maldonado of cbfour.co and Wiz Khalifa.

“Decisions” caps off a dynamic year for Wiz Khalifa, marked by numerous music releases, including two other mixtapes. In the summer, he embarked on the highly successful 33-city tour, “The High School Reunion,” alongside Snoop Dogg, earning them a Billboard Music Award nomination for “Top Rap Touring Artist.”

As 2024 approaches, Wiz Khalifa shows no signs of slowing down. Anticipate more new music and a return to the stage, with his debut at Stagecoach in April and a comeback to Red Rocks for the “420 On The Rocks” show on April 20th. The mixtape Decisions adds another chapter to Wiz Khalifa’s prolific and enduring musical journey.

The post Wiz Khalifa Drops Surprise End-of-Year Mixtape ‘Decisions’ and Premieres “Heavy Hitters” Video first appeared on The Source.

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Exclusive: Ace Rose Drops Powerful Single ‘GO FOR BROKE,’ Sharing Personal Journey Through Music

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Ace Rose Drops Powerful Single 'GO FOR BROKE,' Sharing Personal Journey Through Music

International artist Ace Rose has unveiled his latest single, “GO FOR BROKE,” a raw and introspective track that delves into the challenges and triumphs of his upbringing. Born in Europe and raised in LA, Ace Rose’s journey through battle rap and hip-hop has shaped his unique sound, and “GO FOR BROKE” is a testament to his evolution.

The single, characterized by a punchy delivery and grunge beat, immerses listeners in Ace Rose’s world, recounting his struggles growing up. The lyrics reflect on days spent without a home, emphasizing Rose’s determination to transform adversity into achievement.

As a dreamer, Rose delivers a powerful message through his music, declaring his intent to pursue his dreams fearlessly: “I ain’t trying to be safe, so take your hand out the way, I’m going to go for broke until I finally get paid.”

‘GO FOR BROKE’ is not just an anthem for dreamers; it resonates with those who have overcome hardships and are relentlessly working towards their goals. Ace Rose’s transcendent message, coupled with his distinctive style, positions ‘GO FOR BROKE’ as a classic in the making.

The single is available on all major streaming platforms, allowing audiences to connect with Ace Rose’s compelling narrative. Stay updated on Ace Rose’s journey by following him on social media @aceroseofficial.

The post Exclusive: Ace Rose Drops Powerful Single ‘GO FOR BROKE,’ Sharing Personal Journey Through Music first appeared on The Source.

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AZ Unveils Candid and Evocative Album ‘Truth Be Told’

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AZ Unveils Candid and Evocative Album 'Truth Be Told'

AZ has dropped his latest album, Truth Be Told, showcasing his distinctive style and lyrical prowess. The album features notable guest appearances from artists such as Fat Joe, Pharoahe Monch, and Mumu Fresh, adding layers of depth to the project.

“My Art. My Perspective. My Truth. Truth Be Told,” declares AZ, highlighting the personal and authentic nature of the album.

A seasoned collaborator with an impressive track record, AZ enlists the Grammy-nominated producer Buckwild to handle all aspects of the album’s production. Buckwild’s storied career includes iconic productions for The Notorious B.I.G., Black Rob, OC, and Organized Konfusion, among others.

‘Truth Be Told’ marks AZ’s commitment to evolving his craft and delivering a compelling narrative through his music. With a lineup of respected collaborators and the guiding hand of Buckwild, the album promises to be a significant addition to AZ’s catalog and a testament to his enduring influence in the hip-hop scene.

You can hear the album below.

The post AZ Unveils Candid and Evocative Album ‘Truth Be Told’ first appeared on The Source.

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Jeymes Samuel Drops “Hallelujah Heaven” Featuring Lil Wayne, Buju Banton & Shabba Ranks for ‘The Book of Clarence’ Soundtrack

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Jeymes Samuel Drops "Hallelujah Heaven" Featuring Lil Wayne, Buju Banton & Shabba Ranks

Jeymes Samuel, the visionary behind Legendary Entertainment’s upcoming film The Book of Clarence, has released a captivating track, “Hallelujah Heaven.” Featuring Lil Wayne, Buju Banton, and Shabba Ranks, the song serves as a teaser for the film’s highly anticipated official soundtrack.

Samuel, a renowned British filmmaker, wrote and produced the track, showcasing a glimpse of the sonic tapestry accompanying his second feature film. The soundtrack, set to include contributions from JAY-Z, Kid Cudi, and more, will accompany the worldwide premiere of The Book of Clarence in Jan. 2024.

“The Book of Clarence is a film that I wanted to make for many years. While I was working on The Harder They Fall and all my other projects, the story and the music for The Book of Clarence was always there percolating in my mind,” said Samuel. “There was never a question as to whether I would compose the score and write and perform on the soundtrack, as well as write and direct the movie – it was all one amazing journey where one depended on the other. But I also worked with the most awesome artists on our track “Hallelujah Heaven”. Collaborating with Lil’ Wayne, Buju Banton and Shabba Ranks was so dope, I loved getting them all on the same track.”

Available now via Roc Nation, “Hallelujah Heaven” sets the stage for a musical journey that promises to enhance the cinematic experience of Samuel’s upcoming film.

The post Jeymes Samuel Drops “Hallelujah Heaven” Featuring Lil Wayne, Buju Banton & Shabba Ranks for ‘The Book of Clarence’ Soundtrack first appeared on The Source.

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BIA Drops Visuals for “Milano” ft. Sfera Ebbasta and Fivio Foreign

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BIA Drops Visuals for "Milano" ft. Sfera Ebbasta and Fivio Foreign

BIA continues to dominate 2023 by releasing the music video for “Milano,” featuring Italian sensation Sfera Ebbasta and NYC’s Fivio Foreign. The track, a standout from the international deluxe edition of BIA’s “Really Her EP,” underscores the Boston-born artist’s global impact and her seamless integration into the international drill scene. Directed by VisionBank, known for their work with Polo G and Moneybagg Yo, the visuals complement the track’s success. Notably, “Milano” has already achieved Gold status in Italy, and the video is rapidly gaining traction following its release. BIA’s commitment to her international fanbase and her prowess in the global music landscape is evident in this latest release.

The post BIA Drops Visuals for “Milano” ft. Sfera Ebbasta and Fivio Foreign first appeared on The Source.

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Hit-Boy Believes He Will Win Producer of the Year at 2024 GRAMMYs

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Hit-Boy

Hit-Boy is one of five Producer of the Year nominees at the 2024 Grammys. But if you ask him, it’s already in the bag. TMZ caught up with Hit-Boy, who revealed he wants to win this time.

“You just gotta look at the discog I went crazy on albums, really giving people a sound so we’ll see,” Hit-Boy said.

You can hear it below.

One of the testaments to Hit-Boy’s year is his work with Nas. Nas and Hit-Boy have concluded their two rap trilogies, but that doesn’t mean there won’t be collaborations in the future. Speaking in a clip shared on Instagram, Nas stated he now knows he could return to create more together.

“For me, there’s an emotional moment because to complete something beyond what you thought you were even working on, we didn’t know we’d do six albums,” said Nas. “So to be at this point, it’s satisfying, it’s gratifying, it’s a feeling of accomplishment on another level for myself as an MC, and I’m lucky enough to work with some of the greatest producers in the world.”

The post Hit-Boy Believes He Will Win Producer of the Year at 2024 GRAMMYs first appeared on The Source.

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Busta Rhymes Drops Highly Anticipated Album ‘BLOCKBUSTA’

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Busta Rhymes Drops Highly Anticipated Album 'BLOCKBUSTA'

Legendary rapper Busta Rhymes has officially released his highly anticipated full-length album, BLOCKBUSTA, available now through Conglomerate Ent./Epic Records. The 12-time GRAMMY® Award nominee collaborates with an ensemble of music heavyweights, including Pharrell Williams, Timbaland, and Swizz Beatz, who join Busta in the executive production of the album.

BLOCKBUSTA packs a powerful punch with 19 tracks, showcasing Busta Rhymes’ unparalleled lyrical skills and cementing his status as one of the most influential figures in hip-hop. The album kicks off with the energetic “THE STATEMENT,” setting the tone for a musical journey that captures the essence of Busta’s iconic style.

The star-studded guest list on BLOCKBUSTA includes Quavo, BIA, Young Thug, Blxst, Yung Bleu, DaBaby, T-Pain, Swizz Beatz, Chris Brown, Shenseea, and more. With a diverse range of collaborations, Busta Rhymes demonstrates his ability to seamlessly blend with both established and emerging talents, creating an album that resonates with fans of all generations.

BLOCKBUSTA is now available on all major streaming platforms, inviting fans to experience the latest offering from the rap legend.

The post Busta Rhymes Drops Highly Anticipated Album ‘BLOCKBUSTA’ first appeared on The Source.

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Wiz Khalifa Drops New Single “Up The Ladder” as a Preview to Upcoming Mixtape

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Wiz Khalifa Drops New Single "Up The Ladder" as a Preview to Upcoming Mixtape

Multi-platinum-selling artist Wiz Khalifa has unveiled his latest single, “Up The Ladder,” produced by Big Jerm and LNK. The track serves as the lead release from Wiz’s forthcoming mixtape titled Decisions, set to drop on Dec. 1st.

With a GRAMMY® and Golden Globe nomination under his belt, Wiz Khalifa continues to assert his musical prowess, and “Up The Ladder” is a testament to his ongoing innovation in the hip-hop scene. The artist, known for his chart-topping hits, brings a fresh sound to the mix, building anticipation for what’s to come with the full Decisions mixtape.

The post Wiz Khalifa Drops New Single “Up The Ladder” as a Preview to Upcoming Mixtape first appeared on The Source.

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Sky Tower Click Drops Positively Charged Album ‘Came A Long Way’

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Sky Tower Click Drops Positively Charged Album 'Came A Long Way'

San Diego’s rap collective, Sky Tower Click, is back with their latest offering, Came A Long Way, following the success of their debut album. Released on Thump Records, the album features the combined talent of the trio—Mackvillin, Nasty-O, and Hustle Mac—alongside appearances by the legendary Kokane, R&B sensation KEVINRAY, and CJG.

The artists, based in San Diego, showcase their unique styles that seamlessly blend together, creating a diverse and energetic sound. Sky Tower Click refuses to be confined to a single format, allowing each member to bring their authentic selves to the mix. With beats by producers Mackvillin & Delano Sounds, “Came A Long Way” not only pays homage to the Legendary West Coast Vibe but also infuses a modern feel, making the tracks resonate like a greatest hits album.

“The overall tone of the album reminds me of exactly why I fell in love with West Coast hip hop,” says Nasty-O. “Memorable hooks, engaging melodies and bass that thumps the speakers.”

You can hear the title track below.

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