Paramount Global has announced an expanded partnership with Ice Cube and his production company, Cube Vision, building on their long-standing relationship. Under a new first-look deal for television, Ice Cube and Jeff Kwatinetz, COO of Cube Vision and Cube’s producing partner, will develop and executive produce projects for broadcast, cable, and streaming platforms across Paramount.
The partnership kicks off with an untitled scripted project in development at SHOWTIME Studios. This new venture will delve into the cutthroat world of Hollywood from the Black experience, showcasing the lengths an explosive cast of characters will go in pursuit of power and fame.
This expanded collaboration is rooted in Paramount and Cube Vision’s successful history. They have previously worked together on the Big3 basketball league, which airs on CBS, and the VH1 show Hip Hop Squares, along with various music-related projects over the years. Ice Cube also had a featured role in “Teenage Mutant Ninja Turtles: Mutant Mayhem,” a film co-written by Seth Rogen.
“Ice Cube is a bona fide powerhouse whose enduring impact on music, film, tv and sports resonates with generations of fans,” said Nina L. Diaz, President of Content and CCO, Showtime/MTV Entertainment Studios. “It’s a privilege to build on our relationship with Cube Vision and continue to bring his trailblazing storytelling to audiences around the world.”
“We are excited to expand on our successful partnership with Paramount through this unique television deal,” said Ice Cube & Jeff Kwatinetz. “This deal provides us with everything we need to bring amazing and authentic stories to television working with the best writers, showrunners, and television innovators in the entire business. We are thrilled to collaborate with Nina, Chris, and the rest of the All-Star Paramount Global team to build upon the great work we’ve done together.”
The deal was negotiated by Matt Johnson and Patrick Ragen of Johnson Shapiro Slewett & Kole LLP. This partnership promises to bring compelling new content to audiences, continuing the legacy of creative collaboration between Ice Cube and Paramount Global.
The post Paramount Global Expands Partnership with Ice Cube and Cube Vision first appeared on The Source.
The post Paramount Global Expands Partnership with Ice Cube and Cube Vision appeared first on The Source.
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