Roger Goodell praises the selection of Kendrick Lamar as the Super Bowl halftime performer.
Speaking with TMZ Sports, Goodell revealed he is “feeling great” about taking the spot and he is a fan of the rapper.
Kendrick Lamar will take center stage at the Apple Music Super Bowl LIX Halftime Show at The Caesars Superdome in New Orleans on February 9, 2025. Roc Nation, Apple Music, and the NFL made the announcement, sparking excitement for the globally anticipated performance.
Shawn “JAY-Z” Carter, founder of Roc Nation, praised Lamar’s influence: “Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision… His impact will be felt for years to come.”
Seth Dudowsky, Head of Music at the NFL, echoed this sentiment, saying, “Few artists have impacted music and culture as profoundly as Kendrick Lamar… Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop.”
Apple Music’s Oliver Schusser emphasized the excitement: “Apple is thrilled to bring this show, starring the absolutely incomparable Kendrick Lamar, to fans worldwide with Apple Music’s industry-leading Spatial Audio quality.”
Lamar, a Grammy and Emmy-winning artist and co-founder of pgLang, continues to redefine hip-hop, earning accolades like a Pulitzer Prize for his 2017 album DAMN. and his chart-topping collaborations earlier this year.
Lamar’s Super Bowl performance will be creatively directed by pgLang and produced by DPS, with Roc Nation’s Jesse Collins as executive producer and Hamish Hamilton as director.
Apple Music’s ongoing partnership with the NFL and Roc Nation has already produced record-breaking halftime shows, and with Kendrick Lamar at the helm, this year’s performance is set to be another groundbreaking moment in Super Bowl history.
Kendrick Lamar will take center stage at the Apple Music Super Bowl LIX Halftime Show at The Caesars Superdome in New Orleans on February 9, 2025. Roc Nation, Apple Music, and the NFL made the announcement today, sparking excitement for the globally anticipated performance.
Shawn “JAY-Z” Carter, founder of Roc Nation, praised Lamar’s influence: “Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision… His impact will be felt for years to come.”
Seth Dudowsky, Head of Music at the NFL, echoed this sentiment, saying, “Few artists have impacted music and culture as profoundly as Kendrick Lamar… Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop.”
Apple Music’s Oliver Schusser emphasized the excitement: “Apple is thrilled to bring this show, starring the absolutely incomparable Kendrick Lamar, to fans worldwide with Apple Music’s industry-leading Spatial Audio quality.”
Lamar, a Grammy and Emmy-winning artist and co-founder of pgLang, continues to redefine hip-hop, earning accolades like a Pulitzer Prize for his 2017 album DAMN. and his chart-topping collaborations earlier this year.
Lamar’s Super Bowl performance will be creatively directed by pgLang and produced by DPS, with Roc Nation’s Jesse Collins as executive producer and Hamish Hamilton as director.
Apple Music’s ongoing partnership with the NFL and Roc Nation has already produced record-breaking halftime shows, and with Kendrick Lamar at the helm, this year’s performance is set to be another groundbreaking moment in Super Bowl history.
The numbers on Usher’s Super Bowl halftime performance are in. According to Forbes, Usher’s performance pulled in 30.1 million households, a 5% jump from the 2023 Rihanna halftime show. Samba TV provided the data.
“Following Apple Music’s first successful halftime show last year, it found success with fans yet again with an impressive 30.1 million viewers, exceeding last year’s Rhianna-led show Overall, the halftime show drew in 5% more viewers than last year,” said Ashwin Navin, co-founder and CEO of Samba TV.
The Usher moment we all have waited on delivered. The R&B icon took the Super Bowl LVIII stage, bringing in Alicia Keys, H.E.R., Jermaine Dupri, Ludacris, Lil Jon, and Will.i.am. for guest appearances.
During his set, Usher performed everything from “Caught Up” to “Love in This Club” to “U Got It Bad” during his 15-minute set. Also present were men of Kappa Alpha Psi Fraternity and the Good Time Brass Band.
Jermaine Dupri thought he got a fit off, but X users vehemently disagreed.
Usher’s highly anticipated Apple Music Halftime performance at Super Bowl LVIII blessed us with many moments worth talking about and, most importantly, joking about.
One person catching heat on social media is So So Def general Jermaine Dupri and his choice of drip, which many believe was so so trash.
Dupri hit the stage during the performance, rocking a black short suit with a white button-up underneath paired with some eyebrow-raising socks and loafers.
Of course, the slander of his fit didn’t get past him, and Dupri decided to respond via Instagram by showing that his socks were from Louis Vuitton.
In the caption for the post, he wrote, Ha!! ok I ain’t have time for y’all last night I was too drunk, me and my homies performed at the Super Bowl!so I’m just really seeing y’all got me fucked up !! But I will say it’s funny as hell,yoooo!! @pharrell you see this !? PS we came into this game with our clothes on backwards, i ain’t no regular nigga.”
The Usher moment we all have waited on delivered. The R&B icon took the Super Bowl LVIII stage, bringing in Alicia Keys, H.E.R., Jermaine Dupri, Ludacris, Lil Jon, and Will.i.am. for guest appearances.
During his set, Usher performed everything from “Caught Up” to “Love in This Club” to “U Got It Bad” during his 15-minute set. Also present were men of Kappa Alpha Psi Fraternity and the Good Time Brass Band.
Lil Wayne has his eyes on the 2025 Super Bowl halftime stage. And it would be fitting if the big game were to be played in his hometown of New Orleans.
Speaking on YG and Stevie’s 4HUNNID podcast, Wayne revealed he had not received a call about the show, but he would be answering the phone.
“We praying,” Lil Wayne said. “We keeping our fingers crossed. I’m working hard. I’mma make sure this next album and everything I do is killer. I wanna just make it hard for them not to holler at the boy.”
He later added, “I could be like RiRi. RiRi came out there and just went from year to year to year to year to year.”
Should Hov make the call? Hear it from Lil Wayne below.
Since Usher announced himself as the Super Bowl LVIII halftime show headliner back in Sept. 2023, fans and followers alike have been trying to guess which hits the R&B star will take to the stage on Sunday night.
Of Usher’s eight, going on nine albums, 81 singles, and nine number-one singles, here’s what we think he will bring to the 2024 Apple Music Halftime Show.
Catching the ears of the over 100 million projected viewers and attendees is an easy feat when you have generational hits like “Yeah!,” “Hey Daddy (Daddy’s Home),” and “DJ Got Us Fallin’ in Love.” These recognizable hits are essential to electrify the crowd before taking us down memory lane. Even a sample take of “Peace up, A-Town down” would send the youngest fans into a frenzy to hear more of the star.
Undoubtedly, the legendary performer will make a grandiose entrance on one of his biggest nights. This is also not the first appearance that the star has made, dropping in (literally, he descended from the stadium ceiling) to perform “OMG” with the Black Eyed Peas in 2011. We’re taking the hint that it will be even more of a bang to start the show.
The show’s heart lies within the deep catalog of the king’s chart-topping R&B hits and club bangers. Mash-ups and small samples are often used during the show to speedily hit all the fan-favorite hits for an artist, a tactic that Usher is almost guaranteed to use to take his 30 years’ worth of music down to 12 to 14 minutes’ worth of a show. We’re looking at tracks including: “Burn,” “U Remind Me,” “Love In This Club,” “Confessions Part II,” and “U Don’t Have to Call.”
Usher is known for having a good time on-stage with hits like “Caught Up” and “I Don’t Mind.” A vocal highlight for the night could include a “Superstar” breakdown, a notch to the viral TikTok trend stemming from his NPR Tiny Desk appearance last year.
Let’s not forget Usher’s genre-bending hits in the EDM space, such as “OMG” and “Scream,” which are fair contenders for time on the setlist.
Which special guest(s) will he bring out?
It’s customary for a Super Bowl halftime headliner to bring out guests. While Usher does not need company on stage, he has a catalog of hard-hitting featured artists to call upon if he so chooses.
We might get an Alicia Keys appearance after her Grammy win last weekend. The duo share the Grammy award-winning ballad, ‘My Boo’, that could see some time on the stage or at least in a mash-up.
If Usher stays on a pop flavor for the night, his protege, Justin Bieber, could very well take the stage. Bieber recently came from a two-year performance hiatus over NHL All-Star Weekend in Canada.
The possibility of a Lil Jon appearance also has some weight. If performed without him, fans would miss his features on ‘Lovers and Friends’ and ‘Yeah!’. Lil Jon also has an album coming out on Feb. 16.
Usher and Chris Brown sharing the stage would not be a “New Flame,” as the two powerhouse performers could easily bring the stadium down with their shared songs and a possible touch of an afro beats selection.
Solo dolo might be the route Usher takes with this headlining performance, and we’re here for every view and angle he gives us for the night.
Depending on the journey that Usher takes us on in the short time he has, we are predicting a closing meant for the fans who have been rocking with him for over 30 years.
Usher’s “Love in This Club” are notes to end the night on. A rendition of “Climax,” special to the Super Bowl, could also dot the performance.
Many are pleased to know that this won’t be the last we see of Usher. He’s giving us a new album and a tour! Following the slated halftime performance and the momentum from the closing of his two-year My Way: The Las Vegas Residency run, the star has announced his 24-city tour, USHER: Past Present Future, kicking off in late August.
The tour will feature music from every era of his career, including songs from his ninth album, Coming Home. The album will debut on Feb 9., just days before his headliner performance.
How Do We Watch the Show?
The Super Bowl Halftime Show will be held at Allegiant Stadium in Las Vegas on Sunday, Feb. 11. Kickoff is scheduled for 6:30 p.m. ET, where the Kansas City Chiefs will take on the San Francisco 49ers live on CBS. We are excited to see how this R&B legend narrows down and dazzles on “the most grand stage.”
As the Kansas City Chiefs gear up for their Super Bowl showdown against the 49ers, all eyes are on superstar tight end Travis Kelce and what he’ll be drinking before the big game. Kelce, an Accelerator partner and brand ambassador, will be fueling up with Accelerator Active Energy, as he has done throughout the season.
Accelerator Active Energy provides athletes like Kelce with the highest quality nutrients, ensuring they have the energy and focus to perform at their best. With Accelerator being a staple in the routines of top athletes like Kelce, Aaron Judge, and Livvy Dunne, it’s clear that the product delivers results.
Photos of Kelce entering NFL stadiums with Accelerator in hand have become familiar, and fans can expect to see the same on Sunday, for those interested in covering or sharing on social media, tag @drinkaccelerator for updates and insights on Kelce’s game-day fueling strategy.
Usher has partnered with Apple Music to release the official trailer for the highly anticipated Apple Music Super Bowl LVIII Halftime Show. A monumental performance 30 years in the making, the trailer seamlessly weaves together footage over three decades, featuring Usher and an array of famous faces, including LeBron James, J Balvin, and Jung Kook.
As anticipation for the big game builds, the trailer promises an electrifying showcase of one of Usher’s biggest hits, leaving fans worldwide screaming, “Yeah!”
To prepare for the upcoming Halftime Show, fans can pre-add Usher’s ninth studio album, Coming Home, set to release on Feb. 9th, on Apple Music. Additionally, they can delve into three decades of USHER’s hits across various genres with the curated playlist “Usher Essentials” on Apple Music.
For interactive engagement, Apple Music Sing allows fans to sing along to their favorite USHER songs, adjusting vocals and enjoying real-time lyrics for a dynamic and immersive experience.
Building on the success of last year’s record-breaking Apple Music Super Bowl LVII Halftime Show starring Rihanna, the ongoing partnership between the NFL, Roc Nation, and Apple Music continues to unite the Super Bowl Halftime Show with the world-class music experience offered by Apple Music. With a catalog exceeding 100 million songs and cutting-edge features like Spatial Audio, Apple Music remains at the forefront of delivering unparalleled musical experiences to fans worldwide.
