Real Madrid Agrees to Ten-Year $125 Million Dollar Sponsorship Deal With Adidas

Spanish soccer juggernaut  Real Madrid is set to sign off on a record ten-year, €1.1 billion (US$1.25 billion) renewal with German sportswear brand Adidas, according to Marca. According to Marca’s Carlos Carpio, Adidas has reportedly agreed to pay Real Madrid €110 million each year, which is more than twice the €52 million paid annually under their current deal. Additionally, Adidas could potentially pay Los Blancos up to €150 million per year because of “another variable part depending on merchandising.”

The agreement, which would run from 2020 until 2030 and represent the most expensive kit deal in soccer, would see Adidas pay more than double the annual €52 million it commits under its current contract with the La Liga club.

On to how this compares, Real rival Barcelona currently has a deal in place with Nike worth approximately $95 million a year, while the Premier League’s Manchester United is the second-highest-paid Adidas club at $97 million per year.

The new sponsorship deal will not only help fund club president Florentino Perezs plan for a €575 million renovation of the Santiago Bernabeu Stadium. The proposed plan is an extensive one that will see the outside of the stadium completely changed, a retractable roof added, and much more.

The post Real Madrid Agrees to Ten-Year $125 Million Dollar Sponsorship Deal With Adidas appeared first on The Source.

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