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[WATCH] Jadakiss and Young Guru Host Roc Nation’s Emerging Artist Class in New Cypher Session

Jadakiss and Young Guru Host Roc Nation's Emerging Artist Class in New Cypher Session

Roc Nation’s first “Set the Bar” cypher session made its premiere this past weekend. Exclusive freestyle verses from the label’s rising star roster, including HDBeenDope, Reuben Vincent, Huey V, KUR, and Rapsody, are included in the video.

Official presenter Jadakiss and renowned DJ Young Guru are included in the cypher, which was recorded on the balcony of the Roc Nation headquarters while overlooking the Manhattan cityscape.

The cypher session’s pairing of influential hip-hop figures with the newest artists poised to revolutionize the rap game represents a symbolic handoff of the baton from one musical generation to the next. Each freestyle is interspersed over a distinctive JAY-Z beat, bringing the next generation of top rappers in hip-hop full circle in terms of the heritage of the genre’s most influential figures.

You can see the cypher below.

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Young Guru Joins Roc Nation School of Music, Sports & Entertainment

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Long Island University today announced Grammy Award-winning audio engineer and producer Gimel “Young Guru” Keaton has joined the Roc Nation School of Music, Sports & Entertainment as Director of the Music Technology, Entrepreneurship & Production program.

The Roc Nation School and Young Guru also announced a full-tuition scholarship to be awarded to one highly qualified student. Apply for the scholarship today, here.

Keaton is an accomplished music producer, record executive, audio engineer and DJ who works with the music industry’s top artists, spanning from JAY-Z to Rihanna to Mariah Carey. He has garnered multiple Grammy nominations, and in 2019 Keaton won a Grammy Award for Best Urban Contemporary Album for mixing the album Everything Is Love by The Carters. 

Keaton co-founded and co-leads the label Jamla, which houses Grammy-nominated and critically acclaimed lyricist Rapsody, and newcomers Reuben Vincent and Ian Kelly.

“Education is a valuable platform to show talented students how to navigate the music industry, preserve music history, and share their culture with the world,” Keaton said. “Joining the Roc Nation School is an incredible opportunity to offer my experience as a guide for up-and-coming artists and producers.” 

Keaton previously served on the faculty of the University of Southern California’s Thornton School of Music as an artist-in-residence and has lectured at New York University’s Clive Davis Institute of Music and Emory University. 

“The Roc Nation School is the premier destination for the next generation of professionals in the music industry who have the opportunity to learn directly from top executives and artists,” said Long Island University President Kimberly Cline. “We are thrilled to welcome Young Guru to the Roc Nation School’s leadership team. His decades of experience and expertise in the music business will be an incredible asset to the school.”

The Roc Nation School of Music, Sports & Entertainment offers undergraduate degrees in applied music; music technology, entrepreneurship and production; sports communication and marketing; and vocal performance. It also offers a BS, MS and PhD in sports management.

Keaton joins a growing roster of exceptional artists and industry elites such as super producer 9th Wonder, visiting professor and artist in residence at the Roc Nation School, who teaches courses in hip-hop history and the making of an album.

The Roc Nation School Speaker Series features nationally and internationally recognized speakers who are invited based on their expertise and accomplishments providing Roc Nation School students with incredible opportunities to interact with these global leaders. Recent speakers include:

·       Andrew Gould: VP, Music Publishing, Roc Nation

·       Adam Silver: NBA Commissioner

·       Don Garber: MLS Commissioner

·       Desiree Perez: CEO, Roc Nation

·       Michael Rubin: Executive Chairman, Fanatics; 76ers Partner

·       Keith Sheldon: President, Hard Rock

·       Bernadette McGlade: Atlantic 10 Conference Commissioner

·       Jon Platt: CEO, Sony Music Publishing

·       Adam Petrick: Global Director of Brand and Marketing, Puma

Roc Nation Hope Scholarships provide 25% of enrolled students with full tuition and individualized support and mentorship. The Roc Nation Hope Scholars are selected from a pool of academically competitive, first-time freshmen with the highest need.

International sportswear brand PUMA announced the establishment of the PUMA Hope Scholarship Fund for students in the Roc Nation school. Previous scholarship opportunities have also been sponsored by NBA Charlotte Hornets point guard LaMelo Ball and artist Megan Thee Stallion.

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Young Guru On Jay-Z’s ‘Verzuz’ Comments: ‘He Said What He Said’

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Since Jay-Z’s Twitter Spaces conversation with Genius’ Rob Markman on Tuesday, the internet has been in a frenzy, debating whether Jay was right in his statement, or if another rapper could give him a run for his money.

Following Hov’s comments, Young Guru said that people have been blowing up his phone wanting to give their two cents or hear his opinion. Apparently, he’s getting annoyed so he took to Twitter to tell people to stop.

“Please stop calling my phone to give me your take. He said what he said!!” Guru tweeted.

On Tuesday, Jay-Z joined Twitter Spaces for a conversation with Genius’ Rob Markman. When asked about a potential Verzuz battle, Hov said that there’s “not a chance in hell” that anyone could compete with him.

“No one can stand on that stage with me. It’s not a chance in hell that anyone can stand on that stage with me,” Hov said. “You got to stand in front of the ‘Grammy Family Freestyle’ live? No one has ever even seen me perform that, you got to stand in front of that? That ain’t never going to happen.”

While some seem to be in Hov’s side, others have argued that rappers like Lil Wayne, Kanye, Drake, and maybe even Eminem could give Hov a run for his money.

Who do you think could show up Jay in a Verzuz?

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