In the chilling new video for RedRum’s haunting banger, “Mark of Da Beast,” the Orlando-based duo serves as narrators for cinematic visuals that serve as a look behind the curtain of a gritty underworld. The two have an incredible way with their words as they sling one visual bar after the next, over the sinister production provided by Nickel Plated. In addition to Racks’ bars, he also directed the single’s video as part of his O.U.C. Films operation. He brings “Mark of Da Beast” to life like only someone that close to the song itself could, blending together stark imagery with footage of himself and Red Eye spitting their verses.Check out the visuals—which is available now through all major digital retailers and streaming platforms—and be on the lookout for RedRum’s forthcoming new project, The Messiah Complex, which is due out Friday, May 14.
This is the full-length debut from Orlando hip hop duo Redrum. Consisting of emcees Red Eye & Ranks, the pair have made some noise in the underground throughout the past few years off the strength of a couple singles & are now taking listeners through The Lucifer Effect before 2020 ends.
After the intro, the first song “Adjustment Bureau” is essentially Redrum shit-talking over an spooky instrumental while the track “On Fire” talks about how no one can defeat them over an intimidating beat. The song “Run Come” with Kali Ranks finds the trio talking about being strapped over a dusty boom bap instrumental & after the “That New Shit” skit, the track “New Thangs” with Heist-n-Flow sees the 3 talking about how everyone’s in the same lane over a climatic beat.
The song “Cold Blooded” talks about how it is in the streets over a solemn instrumental while the penultimate track “Palo Mayombe” advises listeners not to take the words they speak lightly over some weepy strings. The closer “Devil Lurks” talks about being weary where you walk over some chipmunked-vocals, but then the hidden cut “Carnival” flexes their lyrical prowesses over a demonic boom bap beat.
I’m pretty impressed with what I’ve heard on The Lucifer Effect & it has me excited to see where Redrum will take things in the future. Couple of the features were just alright, but the duo bounce off each other very well & the grimy production suits them like a glove.
This is the full-length debut from Orlando hip hop duo Redrum. Consisting of emcees Red Eye & Ranks, the pair have made some noise in the underground throughout the past few years off the strength of a couple singles & are now taking listeners through The Lucifer Effect before 2020 ends.
After the intro, the first song “Adjustment Bureau” is essentially Redrum shit-talking over an spooky instrumental while the track “On Fire” talks about how no one can defeat them over an intimidating beat. The song “Run Come” with Kali Ranks finds the trio talking about being strapped over a dusty boom bap instrumental & after the “That New Shit” skit, the track “New Thangs” with Heist-n-Flow sees the 3 talking about how everyone’s in the same lane over a climatic beat.
The song “Cold Blooded” talks about how it is in the streets over a solemn instrumental while the penultimate track “Palo Mayombe” advises listeners not to take the words they speak lightly over some weepy strings. The closer “Devil Lurks” talks about being weary where you walk over some chipmunked-vocals, but then the hidden cut “Carnival” flexes their lyrical prowesses over a demonic boom bap beat.
I’m pretty impressed with what I’ve heard on The Lucifer Effect & it has me excited to see where Redrum will take things in the future. Couple of the features were just alright, but the duo bounce off each other very well & the grimy production suits them like a glove.
For nearly five years, the Orlando-based tandem, RedRum—comprised of Racks (emcee/producer) and Red Eye (emcee)—have been consistently elevating their craft, and at long last are pleased to present their official debut album, The Lucifer Effect. Following the release of countless freestyles and singles, the duo continue to push forward their grass-roots approach to hip-hop: breaks, samples and low-end, with the grit from the Golden Era. Today, we catch up with the duo in this exclusive interview below along with premiering their new video and single, “Cold Blooded“.
-What inspired the album title, The Lucifer Effect. Where did the idea come from, and how do you feel it relates to your music?
Racks: I guess you can say it’s about duality…two sides of a coin. When most people hear of the name Lucifer, they automatically think it means something evil but Lucifer was a Light Bearer, a bringer of truth. Lucifer was a beautiful angel who handled the music for God and somehow became corrupted as he became aware. Lucifer realized he had the same powers as God. The Lucifer Effect is the early stages of us realizing we are truly just as good as the God Emcess. He was considered good until he challenged the authority of God. We challenge the conventional thoughts of mainstream music and hereby got cast into the underground. Redrum is murder in reverse which is a birth. We are bringing life and light to real hip-hop.
Red Eye: The Lucifer Effect describes the point in time when an ordinary, normal person first crosses the boundary between good and evil to engage in evil. We make music for the streets. Most people are good people who had to do bad things due to circumstances and situations. Thats the Lucifer effect.
– What’s each of your favorite tracks off the project, and why? And please reference your favorite bar (and breakdown the lyrics if need be).
Racks: Honestly I love em all but if I had to pick just one I’d go with “Adjustment Bureau.” My favorite bar is from New Thangz; “Nobody hears the cries of a villain / my gun hot blood in my sock like Curt Schilling.” Basically when u get labeled as the bad guy nobody cares about how you feel but I’m a warrior who performs the best when it’s needed most. Curt Schilling is known for his clutch killer instinct he was a pitcher for the Red Sox who famously pitched with a terrible injury to secure a world series win.
Red Eye: My favorite track is “New Things” featuring HEIST-N-FLOW. It showcases our crew, A.O.D. (Army Of the Dead). The track is produced by DJ Tray. Every emcee bodies the joint. Racks probably has the illest verse on the track. “I’m rated R, this is a warning you bet avoid / I push a button on my android and your hoods destroyed”
– Racks: Aside from track seven—which is produced by DJ Tray—you produced the entire project. Did you start off as a producer and branch off into rapping, or did you first jump into the game as an emcee and then begin producing? Please provide some personal history as to your musical background.
I was a rapper first and basically didn’t want to wait on anybody to produce my music and I had my own ideas of what I wanted my sound to sound like. I started off using the SP-1200 and that turned into me actually going to school for audio and eventually teaching at Full Sail University.
– Red Eye: In addition to releasing solo material, you’ve also been affiliated with other groups and crews; The Closers, Infiniti Gauntlet, etc. How did you first connect with Racks, and at what point did you realize their was a unique chemistry?
We started working together back in 2010 on my music videos. Racks is a jack of all trades. He’s a beast with videos, a beast with production, a beast on the mic. He was featured on my first project, St. Fatrick’s Day and on the follow up, Fatrick Ewing. We started working on Redrum back in 2017 and it took us a while to find our sound. We didn’t want it to be a Racks album or a Red Eye album. I think we found our sound in 2019. Dropping weekly freestyles allowed us to work on chemistry. Now it sounds like we’ve been a group since the jump. Craziest shit is, we haven’t event reached the prime of what we’re working on.
– Racks: Expanding off the aforementioned question, how did you decide on the name, RedRum?
It was actually spontaneous. It just fit. We knew for sure that we were going to murder the rhymes…it’s no question that the bars were going to be up. We also had to try to figure out ways to combine our names. We had to try to figure something out that signified what we were doing. Murder in reverse is a birth. We were trying to resurrect some of the core principles of hip-hop. We wanted to give you the grass root elements of hip-hop; breaks, samples, a lot of bass and the grit from the Golden Era. We’re bringing life to the foundations of hip-hop.
– What do you want fans and new listeners to take away from this project?
Racks: The level of skill that was implemented along with the chemistry that we have going on musically. The whole project is done in house from the recording, mixing and mastering to the filming and editing of the material. We are also our own label.
Red Eye: Contrary to popular belief, real hip-hop is alive and kicking. There’s tons of wack sh*t out there but there’s also dope shit if you know where to find it. We make music for intelligent thugs. There’s a lot of food to digest from our bars. And there’s much more to come.
