Here’s a first look at the 2018 Opening Week NBA x NikeID Player Editions

In early September at Nike’s World Headquarters in Beaverton, Ore., nine players in the NBA and WNBA’s rookie and sophomore class arrived for a custom design session with NikeiD. The purpose was to design their opening-week kicks for the 2018-19 season, infused with whatever personalized flourish they wanted. The timing couldn’t have been more serendipitous. […]

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