Rock The Bells Festival made its long-awaited New Jersey debut this past Saturday, bringing an unforgettable celebration of Hip-Hop to the Prudential Center in Newark. Themed Class of 2025: Summer’s…
Rock The Bells, one of the most highly anticipated Hip-Hop festivals, is set to deliver an unforgettable lineup featuring iconic artists known for their lyrical and instrumental prowess.
The latest addition to the festival is none other than Hip-Hop royalty, Run-D.M.C. Joining the already star-studded lineup, which includes LL COOL J, these Kings of Queens are set to create a historic homecoming moment for Hip-Hop fans.
Adding to the excitement, The Roots will join forces with LL COOL J and Z-Trip to back his performance at the festival. This collaboration is expected to elevate the musical experience to new heights.
Last week LL COOL J said, “I’m doing this for Queens, for NYC, and for the HIP-HOP culture. There’s no better place for me to perform during this moment in Hip-Hop than my hometown. This isn’t just a Festival; it’s a testament to the power of the culture that changed the world. Get ready!! We are impacting history!! It’s time to Rock the Bells!”
In addition to these announcements, Rock The Bells has previously revealed an impressive lineup. The Native Tongues reunion will bring together Queen Latifah, De La Soul, Jungle Brothers, Monie Love, and Black Sheep for a much-anticipated performance. Another highlight of the festival will be a special melody set by Queens of the Mic, featuring MC Lyte, Yo-Yo, Sha Rock, Roxanne Shanté, and Monie Love, paying homage to the influential women of the genre.
Co-presented by Procter & Gamble and Walmart, the Rock The Bells Festival will return to Queens, NY, on Saturday, August 5, 2023, at the iconic Forest Hills Stadium. With last year’s edition selling out, fans can expect a day filled with incredible performances, unforgettable moments, and a celebration of Hip-Hop culture.
Rock The Bells, one of the most highly anticipated Hip-Hop festivals, is set to deliver an unforgettable lineup featuring iconic artists known for their lyrical and instrumental prowess.
The latest addition to the festival is none other than Hip-Hop royalty, Run-D.M.C. Joining the already star-studded lineup, which includes LL COOL J, these Kings of Queens are set to create a historic homecoming moment for Hip-Hop fans.
Adding to the excitement, The Roots will join forces with LL COOL J and Z-Trip to back his performance at the festival. This collaboration is expected to elevate the musical experience to new heights.
Last week LL COOL J said, “I’m doing this for Queens, for NYC, and for the HIP-HOP culture. There’s no better place for me to perform during this moment in Hip-Hop than my hometown. This isn’t just a Festival; it’s a testament to the power of the culture that changed the world. Get ready!! We are impacting history!! It’s time to Rock the Bells!”
In addition to these announcements, Rock The Bells has previously revealed an impressive lineup. The Native Tongues reunion will bring together Queen Latifah, De La Soul, Jungle Brothers, Monie Love, and Black Sheep for a much-anticipated performance. Another highlight of the festival will be a special melody set by Queens of the Mic, featuring MC Lyte, Yo-Yo, Sha Rock, Roxanne Shanté, and Monie Love, paying homage to the influential women of the genre.
Co-presented by Procter & Gamble and Walmart, the Rock The Bells Festival will return to Queens, NY, on Saturday, August 5, 2023, at the iconic Forest Hills Stadium. With last year’s edition selling out, fans can expect a day filled with incredible performances, unforgettable moments, and a celebration of Hip-Hop culture.
LL COOL J was with Big Boy on Big Boy’s Neighborhood and recalled laughing at JAY-Z when he rapped in high school.
LL mentioned that he didn’t have any issues with Hov and barely remembers the moment. But now, he wonders if it could be what led to no invite to the Roc Nation Brunch. “I don’t even remember it! I laughted at you, so now I can’t have no brunch?” LL jokingly asked.
LL will soon be back on the road. Liv Nation Urban has announced a once-in-a-lifetime touring experience and celebration of hip-hop culture. Rock The Bells and Live Nation Urban The Kennedy Center Honoree, two-time Grammy Award winner, Rock and Roll Hall of Fame® Inductee, and Hip-Hop Icon LL COOL J as the headlining act at The F.O.R.C.E. (Frequencies of Real Creative Energy) Live.
For the first time in 30 years, LL COOL J will headline an arena tour with this historic tour. The lineup for this tour was chosen by LL COOL J himself, living true to the phrase F.O.R.C.E. (Frequencies of Real Creative Energy).
All events will feature collaborative live performances with renowned Grammy Award-winning Hip-Hop band The Roots, the famous DJ Jazzy Jeff, and DJ Z-Trip, building on their incredible performance together on the GRAMMY® Awards earlier this year celebrating the 50th Anniversary of Hip-Hop. The evening will be a continual musical mix up with artist performances intertwined into one continuous musical set, contrary to the typical “opening act – headliner” style, supported by The Roots. Salt-N-Pepa, Queen Latifah, Rakim, Common, MC Lyte, Method Man & Redman, Big Boi, Bone Thugs-N-Harmony, Ice T, Juvenile, Doug E. Fresh, Slick Rick, De La Soul, Goodie Mob, Jadakiss, Rick Ross, and more are among the legendary performers on the lineup in some cities.
“I’m excited to be on my first Arena tour in 30 years. It’s proof that our culture is more viable than ever,” LL COOl J says of the tour. “Get ready for some non stop beats and rhymes. See you this summer!”
The F.O.R.C.E. Live begins its journey on June 25 at Boston, Massachusetts’ TD Garden, stops in Brooklyn, New York’s Barclays Center on June 27, travels to arenas throughout the United States and Canada, and concludes on September 3 in Los Angeles, California’s Kia Forum.
Verizon will offer customers an exclusive presale for the tour in the U.S. through Verizon Up. Customers will have access to purchase presale tickets for select shows beginning Tuesday, April 25th at 12PM local time through Thursday, April 27th at 10PM local time. For more details visit Verizon Up.
Citi is the official card of the tour. Citi cardmembers will also have access to presale tickets for select shows beginning Tuesday, April 25th at 12PM local time through Thursday, April 27th at 10PM local time through the Citi Entertainment program. For complete presale details visit www.citientertainment.com.
On Thursday, April 27th between 10AM-10PM local time, fans may purchase tickets through either the Live Nation presale, Ticketmaster presale, or local venue and radio presales. General on-sale kicks off Friday, April 28th at 10AM local time.
TOUR DATES
6/25 Boston, MA TD Garden
6/27 Brooklyn, NY Barclays Center
6/28 Newark, NJ Prudential Center
6/29 Toronto, ON Scotiabank Arena
7/1 Baltimore, MD CFG Bank Arena
7/2 Washington, DC Capital One Arena
7/4 Atlanta, GA State Farm Arena
7/6 Hollywood, FL Hard Rock Live at Seminole Hard Rock Hotel & Casino Hollywood
The roster for the next Rock The Bells Festival was revealed today by Rock The Bells, a global organization formed by LL COOL J with the mission of advancing Hip-Hop culture from its beginnings to the present. The festival, which sold out last year, is co-presented by Procter & Gamble and Walmart and will be held in Forest Hills Stadium in Queens, New York, on Saturday, August 5, 2023.
Rock The Bells created and released a “Set It Off”-themed advertising trailer with LL COOL J, Mike Epps, Salt-N-Pepa, Slick Rick, and Yo-Yo in order to imaginatively disclose the festival roster.
Rock The Bells intended to feature musicians from different eras and pay homage to Hip-Hop classics while choosing the lineup, starting with some of the genre’s pioneers like The Cold Crush Brothers. A memorable song honoring the ladies of hip-hop will be performed during the festival by MC Lyte, Yo-Yo, Sha Rock, Roxanne Shanté, and Monie Love. Fans will only have the chance to see this group of icons together during this year’s Rock The Bells Festival.
“We’ve made it a priority to honor Hip-Hop culture! This is a celebration for artists who paved the way and the legions of fans around the world throughout Hip-Hop’s 50th anniversary year,” said James Cuthbert, President of Rock The Bells. “The stage is set for the overdue acknowledgment and celebration of our culture and the fans who live and breathe it! This lineup represents icons and artists from various decades, cities, and styles, ensuring fans have the best Hip-Hop experience possible.”
Procter & Gamble and Walmart executives are collaborating with Rock The Bells because they value and are enthusiastic about commemorating 50 years of Hip-Hop and its influence on culture.
“Walmart is thrilled to sponsor Rock The Bells and celebrate this monumental milestone of Hip-Hop’s 50-year rise to prominence,” said Allison Rand, Associate Director of Brand Experiences and Talent Partnerships at Walmart. “Hip-Hop has helped shape American culture and communities across the U.S., paving the way for new forms of artistic expression. Walmart shares in this commitment to supporting the unrelenting vision and creativity of the Black community by extending a platform to Black artists, entrepreneurs and makers of all kinds.”
“Returning as a presenting sponsor of the Rock The Bells Festival is such an incredible honor for P&G and our brands like My Black Is Beautiful, NOU, Olay Skin, Old Spice, Head & Shoulders, Febreze, and more,” says Eric Austin, Senior Director, Global Brand Building & Media Innovation. “We share the same goal of supporting and investing in Black artists, content creators and their media platforms especially on the 50th anniversary of Hip-Hop. We are thrilled to be celebrating the impact this culture-defining movement has had on the world.”
While we consider the 50th anniversary of the culture and the 100th anniversary of Forest Hills Stadium, the festival will offer immersive experiences highlighting the influence of hip-hop on fashion, art, and cuisine. Fans can anticipate events celebrating the successful singles and debut albums of early Hip-Hop artists, such as The Great Adventures of Slick Rick‘s 35th anniversary.
More details will be shared through the Rock The Bells Newsletter. Fans can access presale VIP packages and general and reserved tickets here.
The first installment of a new series called Classic Record Reflection is presented by Rock The Bells. The definitive look back at vintage Hip-Hop records and the musicians that created them is provided by Classic Record Reflection.
The first of an all-new three-part interview series features legendary rapper Scarface as he discusses the 20th anniversary of the release of “The Fix” on August 6, 2002, the creation of the critically acclaimed album, and his collaboration with Jay-Z, Nas, Beanie Sigel, and Faith Evans, Kanye West, The Neptunes, Nottz, and T-Mix.
In the three episodes, Scarface does a “Lyrical Deep Dive,” which details his writing process. “The Industry,” discusses the process of creating the album, and “In The Booth” chronicles everything from the budget to the art of the record.
The day-long celebration of hip-hop culture attracted over 13,000 attendees to a sold out Forest Hills Stadium in Queens, New York. Other highlights included the first-ever all-hip-hop food court experience, live SiriusXM broadcasts, graffiti displays, and breakdancing performances.
As Speaker of the NYC Council Adrienne Adams gave the rap legend a proclamation honoring his influence and contribution to the culture, LL COOL J was also given a key to the city during the event.
The first ever all-Hip-Hop food court experience, Bun B’s Trill Mealz, made its debut. It featured a variety of food and beverage vendors from legendary Hip-Hop artists, including Nas’ Sweet Chick, E-40’s Goon with the Spoon, Jadakiss & Styles P’s Juices for Life, Ghostface Killah’s Killah Koffee, Mia X’s Team Whip Them Pots, and Bun B In remembrance of the momentous occasion, the Empire State Building illuminated the evening sky in Cyan Blue (RTB’s official color). A portion of the event’s sales was donated to the Universal Hip-Hop Museum in The Bronx. Interactive sponsor activations and photo ops were offered to fans by Corona, Monster Energy, P&G, Gilette, Salesforce, and other brands.
You can see images, courtesy of Getty, from the event below.
LL COOL J’s Rock The Bells announced the food lineup for their Rock The Bells Festival, which will feature dishes from hip-hop-inspired eateries all throughout the country. Dubbed The Trill Mealz Food Court, and curated by Hip Hop legend Bun B, this will be the first-ever Hip-Hop food court experience.
The Trill Mealz Food Court will feature a variety of food and beverage vendors from legendary hip-hop artists like Nas, E-40, Jadakiss, Styles P, Ghostface Killah, Mia X, and Bun B as well as a few delectable local restaurants. On Saturday, August 6, 2022, at Forest Hills Stadium in Queens, New York, all fans attending the Rock The Bells Festival will have access to the complete Trill Mealz Food Court.
The Trill Mealz Food Court lineup coming to Queens includes Bun B’s Trill Burgers, Nas’s Sweet Chick, Mia X’s Team Whip Them Pots, E-40’s Goon With The Spoon, Jadakiss & Styles P’s Juice for Life, Ghostface Killah’s Killah Koffee.
“Food and Hip-Hop are both forms of entertainment and self expression,” said LL COOL J. “Food has always been a theme within Hip-Hop and are uniquely connected. Hosting the Trill Mealz Food Courtat the Rock The Bells Festival at Hip-Hop’s birthplace of New York City, allows us to really connect with the community and create a fully immersive way to experience Hip-Hop.”
“For the first time ever, I will be curating a hip-hop food court at Rock The Bells Festival. Something that has never happened anywhere in the face of the world,” says Bun B. “For me it’s the food now. I still make music. I still perform, but this is my passion and it still keeps me in the culture.”
Visit www.rockthebells.com/festival to purchase tickets. The Universal Hip-Hop Museum in the Bronx, whose goal is to recognize and preserve the individuals, artifacts, and stories that resound from 1973 to the present, will receive a portion of each ticket sale donation made by Rock The Bells.
LL COOL J’s Rock The Bells announced the food lineup for their Rock The Bells Festival, which will feature dishes from hip-hop-inspired eateries all throughout the country. Dubbed The Trill Mealz Food Court, and curated by Hip Hop legend Bun B, this will be the first-ever Hip-Hop food court experience.
The Trill Mealz Food Court will feature a variety of food and beverage vendors from legendary hip-hop artists like Nas, E-40, Jadakiss, Styles P, Ghostface Killah, Mia X, and Bun B as well as a few delectable local restaurants. On Saturday, August 6, 2022, at Forest Hills Stadium in Queens, New York, all fans attending the Rock The Bells Festival will have access to the complete Trill Mealz Food Court.
The Trill Mealz Food Court lineup coming to Queens includes Bun B’s Trill Burgers, Nas’s Sweet Chick, Mia X’s Team Whip Them Pots, E-40’s Goon With The Spoon, Jadakiss & Styles P’s Juice for Life, Ghostface Killah’s Killah Koffee.
“Food and Hip-Hop are both forms of entertainment and self expression,” said LL COOL J. “Food has always been a theme within Hip-Hop and are uniquely connected. Hosting the Trill Mealz Food Courtat the Rock The Bells Festival at Hip-Hop’s birthplace of New York City, allows us to really connect with the community and create a fully immersive way to experience Hip-Hop.”
“For the first time ever, I will be curating a hip-hop food court at Rock The Bells Festival. Something that has never happened anywhere in the face of the world,” says Bun B. “For me it’s the food now. I still make music. I still perform, but this is my passion and it still keeps me in the culture.”
Visit www.rockthebells.com/festival to purchase tickets. The Universal Hip-Hop Museum in the Bronx, whose goal is to recognize and preserve the individuals, artifacts, and stories that resound from 1973 to the present, will receive a portion of each ticket sale donation made by Rock The Bells.
The Rock The Bells x Roots Varsity jacket, as well as sweatpants, a hoodie, and a t-shirt, are all part of the Drip Collection. This series is priced between $628 and $95. The purpose of this drop is to continue to enhance streetwear in a way that pays homage to hip-hop’s roots.
You can see the collection below and purchase here.