encore app | Its Hip Hop

Kid Cudi is gearing up for his very first performance on the virtual app,“Encore,” he co-founded back in 2020 alongside CEO Jonathan Gray and President Ian Edelman. The “Want It Bad” artist took to Twitter back in February to make the announcement, which included an added incentive.

“Hey Cud Fam!! Got some tasty news for u! The person w the most claps at my show on March 7th on Encore will receive an all expenses paid trip to one of my tour dates this year for you and a friend,” he tweeted.

Back on February 16, “Encore,” the interactive live performance app, officially launched to the general public after raising $9 million in seed funding from Battery Ventures and Launches Live.

“Music artists are the original creators and they have been forgotten by the creator economy and overrun by memes and algorithms on social media,” said CEO Jonathan Gray. “Our live AR technology empowers any artist to create personalized content and host experiences for their fans without a production budget or crew and make real cash with 100’s of engaged fans.”

Since its inception, the platform has hosted hundreds of artist performances in private beta including Too $hort, DC The Don, SSG Kobe, The Cool Kids and more.

Kid Cudi’s performance will be director by Lyrical Lemonade founder, Cole Bennett.

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Too $hort is taking his talents to the metaverse.

With the growing popularity of virtual reality, more creatives are taking time to tap in. You can now add Too $hort to that list. The Oakland, CA native has linked with Encore for his latest partnership. The live interactive music app takes on a whole new meaning for concerts. Founded by Kid Cudi (CCO), Ian Edelman (President) and Jon Gray (CEO) back in 2020, the app brings the stage and the artist right to your mobile device.

Following a quarantined shutdown in 2020, the Encore team discovered a space for solutions and Too $short embraces it.

“I’m always looking for innovative ways to connect with my fanbase and support tools for new artists, so this is the perfect partnership,” said the “Blow The Whistle” rapper. “Encore is disrupting the live music experience through augmented reality and I’m looking forward to taking it to a new level with an entertaining performance in my virtual strip club.”

Aligning with his virtual strip club, Too $hort took to the VR stage to premiere his new single, “Nasty Dance.”

Y’all heard it first on @ClapForEncore…now stream that shit BIIIITCH!! #NastyDance https://t.co/5sc1iCOZUR

— Too $hort (@TooShort) December 17, 2021

This new experience is unlike anything his audience has seen from the OG rapper. With Too $hort’s embrace of Encore’s innovative offering, it opens the door for veteran artists to do the same.

Check out more on the Encore app.

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