Grammy-winning rapper Kanye West is really starting to realize his “I Love It” video is a massive phenomen and celebrating with some customized merchandise. The rap star went to social media to reveal what he’s putting together.

Over the past few hours, Kanye jumped on Instagram to share what merch ideas he has.

 

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A post shared by Kanye West (@kanyewest) on Sep 16, 2018 at 5:38pm PDT

 

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A post shared by Kanye West (@kanyewest) on Sep 16, 2018 at 5:38pm PDT

 

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A post shared by Kanye West (@kanyewest) on Sep 16, 2018 at 5:39pm PDT

 

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A post shared by Kanye West (@kanyewest) on Sep 16, 2018 at 5:40pm PDT

 

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A post shared by Kanye West (@kanyewest) on Sep 16, 2018 at 5:40pm PDT

 

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A post shared by Kanye West (@kanyewest) on Sep 16, 2018 at 5:41pm PDT

Kanye and Lil Pump’s “I Love It” video has reportedly made YouTube history.

 

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With 76 million views in one week, #ILOVEIT had the biggest ever global debut for a hip-hop music video on YouTube. @defjam

A post shared by TeamKanyeDaily (@teamkanyedaily) on Sep 14, 2018 at 7:25pm PDT

Last week, Lil Pump geeked out over the video having over 60 million views.

 

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62 MILLION VIEWS IN 5 DAYS Still #1 on all platforms (Mgmt) Link my bio

A post shared by @ lilpump on Sep 12, 2018 at 12:29pm PDT

A few days ago, Pump treated fans to a behind the scenes moment from the video shoot.

 

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Ur such a fucking hoe

A post shared by @ lilpump on Sep 11, 2018 at 3:33pm PDT

 

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LMAOOO 44 MILLION VIEWS IN 3 DAYS (MGMT) Link my bio

A post shared by @ lilpump on Sep 10, 2018 at 2:32pm PDT

 

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