Tag Archives: SOURCE360 Festival

SOURCE360 Exclusive: Wyclef Jean Shares Memories of Touring With The Notorious B.I.G.

We hope you all have been enjoying the SOURCE360 Festival so far, and the fun will continue this weekend with our annual Block Party. This year we’re setting up shop on the newly-renamed Christopher Wallace Way in Bedstuy, and we’ll be honoring Biggie’s legacy with many activations, a fashion show and few live performances that you won’t want to miss.

Last weekend while rolling through Outside Lands Festival for Wyclef Jean’s set at Heineken House, we got a chance to ask the Fugees legend about any memories he might have of the notorious ’90s rap icon.

Take a look below at the Biggie memory that Wyclef Jean shared exclusively with The Source:



“I have so many Biggie memories. When he was ‘big,’ the Fugees were down ‘here’ — Editor’s Note: Wyclef speaks with his hands to show the tier level of success between the two now-iconic ’90s music acts — and we opened up for Biggie like three or four times. I remember coming from Jersey and going to Long Island where he was playing. We get there, and I remember Biggie coming to the dressing room because — ok, there was a myth about the Fugees: don’t play with the Fugees because, if they go before you, nine times out of 10 we’ll murder it [Laughs]! What I would always do with the performer that I’m playing before is do 20 seconds of their songs.

So yeah, we did a show with Biggie and Puff [Daddy], and I remember — Puffy knows this story, too! [Laughs] — they were amazed because they has never saw anything like that. Biggie comes in the dressing room and was like — Editor’s Note: it’s here where Wyclef uses in-person gestures yet again to describe the moment, hilariously mimicking BIG’s signature lisp — ‘Man, you motherfuckers go out there and y’all be bangin’ them symbols and shit! This shit is just not fair [Laughs]! Y’all motherfuckers are geniuses – I wish I cold play the instruments!’

[The Notorious B.I.G.] has always possessed a cuddly, teddy bear-like personality. He was very funny up the gazoo, and most importantly very real. I always say him and Pac got caught up in the ring and became casualties of war. They were like GoodFellas.”

Wyclef Jean


Head to Brooklyn this Saturday (August 17) to help us honor The Notorious B.I.G. at our SOURCE360 Block Party! Full details in the flyer below:

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Catch a Vibe at Our SOURCE360 After Dark Afro & Beats Hip-Hop Party

If you’ll be joining us this week for the 6th annual SOURCE360 Festival, trust it’s about to be one for the books!

In addition to panels, a block party and even a showcase for Unsigned Hype, we’ll also be putting on a few parties to really get things popping on the nightlife tip. Following our block party on Saturday (August 17), we’re capping things off with a special ‘360 After Dark’ Afrobeat-themed party starting at 10PM. Sounds will be handled by a rotating set of the most talented and requested DJs in New York City, including DJ BAM, DJ Sydney Love and DJ Showoff. In addition to the music spinning at BK hotspot Basquiat’s Bottle, the night will also include live body painting in case you want to stand out in the crowd, performances that are sure to keep you entertained into the AM hours and more things that are probably best enjoyed when the lights go out.

Join us in Brooklyn this Saturday for the SOURCE360 Afro & Beats Hip-Hop Party, going down at Basquiat’s Bottle (1198 Fulton St, Brooklyn, NY 11216). Reserve your spot now by clicking here, along with our other planned events on the schedule below:



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SOURCE360 ‘All Star’ Brunch & Day Party: Honoring Unsigned Hype and Women in Hip-Hop

Our 6th annual SOURCE360 Festival is still two days away, yet we already know things will end on a good note as we cap off the weekend in Harlem for our ‘All Star’ Brunch & Day Party.

If ending your weekend on a rooftop with a few mimosas sounds like a good idea, make your way over to MIST Harlem this Sunday (August 18) starting at noon. We’ll be hosting a special ‘Hip-Hop and Women: Yesterday, Today and Tomorrow’ panel honoring the ladies of rap like Roxanne Shanté. Unsigned Hype is also back, live and in full effect with a showcase of talented rappers who entered our #SOURCE360UnsignedHype social media challenge! Food and drink specials will be available for as long as we’re in the building, so definitely come out and join us for the final day of festivities.

Reserve your tickets for the SOURCE360 ‘All Star’ Brunch & Day Party at MIST Harlem right now by clicking here. See you all in a few days!


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Learn How to Thrive in Today’s Music Industry at SOURCE360’s ‘Speaker Series’ Panel in Harlem

While majority of the panels happening during our 6th annual SOURCE360 Festival will be going down in Brooklyn, we’ve saved one special “Speaker Series” talk for our first day in Harlem — the music panel!

Our ‘Thriving In Today’s Music Industry’ panel will feature five individuals who know a few things about finding success in the business of hitmaking, and they’re more than willing to spread the love to anyone in attendance. Our scheduled lineup includes GRAMMY-winning singer Mario Winans (“Best Gospel Performance” for producing “Pray” by CeCe Winans), Epic Records’ latest rap sensation DDG, Senior Vice President/Head of Urban Marketing for Warner Bros. Records Chris Atlas, Republic Records head A&R XTina Prince and CEO of rising imprint RUN-IT-UP Records Stanley “Citi” Atwater. The conversation will take place at Harlem’s historic Schomburg Center starting at noon. Be sure to make your way Uptown this Friday for a chance to get some inside info from the power players in front of and behind the scenes.

Click here to reserve your spot for our ‘Thriving In Today’s Music Industry’ panel, and make sure to RSVP for all the other SOURCE360 events we have in store from August 15 – August 18. See you all in the city!



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Road to SOURCE360: 10 Images Shared By Ernie Paniccioli That Prove He’s the G.O.A.T. Photographer

The countdown until our 6th annual SOURCE360 Festival is officially on! We’ve only got a few days left until the four-day conference, which includes everything from a block party and live performances to nightlife events and panels with industry-wide heavy hitters. One special night will be our 360 Icons Awards Dinner, where we honor legendary figures from all walks of Hip-Hop culture, including Misa Hylton, Rakim, DJ Kool Herc and the guy with eye himself Ernie Paniccioli.



The way Ernie was able to capture the culture of Hip-Hop over the years is beyond impressive, and it’s our pleasure as a company to give him his proper homage. If you need a quick history lesson on why this guy is considered OG status, take a minute to get schooled real quick.

Before we honor him during this year’s SOURC360 Festival, keep scrolling for a look at why Ernie Paniccioli is a legend in the world of Hip-Hop photography:


10. This throwback moment with Busta Rhymes

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9. Showing off with Tical era Method Man and all his glorious grillz!


8. This shot of the dearly missed Jam Master Jay of Run-D.M.C.


7. Capturing Rakim, another honoree at our 360 Icons Awards Dinner, rocking a Paid In Full era fit.


6. Giving the world a look at who the ladies really love with this snapshot of LL Cool J back in his prime.


5. Getting support from the late great Toni Morrison. Rest in poetic peace.


4. Baby Nas during the Illmatic era. The God’s Son has definitely become a King since this was taken!


3. A super rare flick of the entire RUN DMC crew, looking extra fly in neon bright windbreakers as an added bonus.


2. A classic moment showing off the “u.n.i.t.y.” between women in Hip-Hop during the early ’90s. This amazing shot of Queen Latifah and MC Lyte even made it on the cover of his photography book Hip Hop at the End of the World.


1. Two legends in one pic: The Notorious B.I.G and Big Ern.


Be sure to reserve your spot to the 360 Icons Awards Dinner by clicking here. See you this week at SOURCE360!

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#HipHopCelebrationDay: Kool Herc Made The Bronx Historic With His Parties at ‘The Black Door’

We hope you all are gathered in The Bronx, or currently making your way Uptown, to join us at Cedar Playground today as we celebrate the birth of Hip-Hop with the father himself, DJ Kool Herc.



It was on this day 46 years ago (August 11, 1973) that Kool Herc threw his legendary back-to-school basement party, which would go on to create the foundation for rap through the “breakbeat” DJ technique he used to keep the party rocking. Many aspiring emcees at the time paired ‘the break’ with the rhymes flowing through their minds, jumpstarting a sound and movement that is now considered to be the most popular genre in music.

While it’s common knowledge that it all began in a rec room of his building on 1520 Sedgwick Avenue, there was another iconic venue that became a key to cultivating both Hip-Hop culture and NYC nightlife: The Black Door. Located at 1375 Prospect Ave, the rap-centric hotspot became the official meeting grounds for those intrigued by the lifestyle that was booming in The Bronx. While the days since Black Door parties had the whole BX standing lined up around the corner until almost sunrise just to get in are long gone, the venue is now considered to be an official “Neighborhood Asset” as stated in a recent report on the influence of Morissana by the NYC Department of Cultural Affairs.

Take a look below for a quick profile on The Black Door, via NYC.gov:

In the mid-1970s, soon after DJ Kool Herc had begun spinning records in the Sedgwick Avenue Rec Room, Grandmaster Flash and The Furious Five began gigging at a small, new underground venue called “The
Black Door.” It was a safe haven, near the schoolyards and abandoned buildings where Flash and his crew had won fans. “Lines used to stretch around the block” and “…we’d be opening the doors at 4 in the morning getting cursed out. ‘Flash, I’ve been standing out here forever tryin’ to get in!’”

It’s because of unforgettable nights at The Black Door, along with those warehouse parties, basement bashments and schoolyard jams at 63 Park that Herc, Grandmaster Flash and The Furious Five were curating, that a day like today is so important to celebrate. Here’s to another five decades of carrying on the movement!



Be sure to join us as we honor DJ Kool Herc this coming week at our SOURCE360 Festival! Reserve your tickets for all scheduled events by clicking here.

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Here’s a Breakdown of the Honorees at Our SOURCE360 ‘Icons’ Awards Dinner

Our 6th annual SOURCE360 Festival is just one week away, and we’re getting prepared to deliver four days of fun, festivities and a chance to honor the world of Hip-Hop that we’ve been covering for the past 30 years.

On Friday, August 16, we will be honoring a few special figures that’ve contributed heavily to the culture from their own respective areas of expertise. The 360 Icons Awards Dinner is set to go down at Ginny’s Supper Club (310 Lenox Ave) in Harlem, featuring a “Hip-Hop in Harlem” outdoor mixer, cocktails sponsored by Jack Daniels and an exclusive VIP after party to really get the weekend off to a good start.

As we honor legendary fashionista Misa Hylton, renowned Hip-Hop historian DJ Kool Herc, seasoned photographer Ernie Paniccioli, and “The God MC” himself Rakim, take a look below to see just why we consider them to be worthy of the “360 Icon” title:


Misa Hylton: The Fashion Icon

Her work in the ’90s styling the likes of Missy Elliott, Foxy Brown, Mary J. Blige and most notably Lil Kim — who could forget those pasties at the 1999 VMAs! — was literally just the tipping point for what she has done throughout her still-thriving career. From being creative director of Rapsody’s new video for “Ibtihaj” to flossing out Teyana Taylor and Christian Combs in custom MCM gear for their “HYWI?” video, Ms. Hylton clearly has so much more to give us. We’re just here to give her the flowers while she can still smell them.


Kool Herc: The DJ Icon

Being credited as one of the founding fathers of Hip-Hop is a heavy crown to uphold, but it’s certainly a title that Kool Herc has maintained effortlessly for almost five decades now. Even with all that he’s done as a community activist and disc jockey, particularly inventing the breakbeat style of DJing, it wasn’t until this year that he put out his first vinyl release ever with Mr. Green titled Last of the Classic Beats. At 64 years old, Herc proved to still be a pillar in rap that can still drop a classic. It’s really our honor to give the OG his rightful props.


Ernie Paniccioli: The Photography Icon

The culture wouldn’t be properly preserved without someone to capture those special memories as they were happening. That’s where Ernie Paniccioli comes in. His legendary eye has taken him everywhere from the graffiti-ridden streets of 1970s New York City to publishing his amazing 2002 book Who Shot Ya? that covers three decades of Hip-Hop photography. His latest editorial collection of photos, Hip Hop at the End of the World, dropped last year and reminded us yet again that nobody has witnessed Hip-Hop from a perspective quite as illustrious as Ernie’s.


Rakim: The MC Icon

There have been many dope emcees over time, some who’ve even been considered the greatest of their time, but there’s only one that is dope enough to be inarguably deemed as a godly figure in rap. In short, nobody, be it past or present, compares to Rakim in any level — his style, flow, lyricism and overall skill as a rapper is literally one of one. We would honor this man every single day if we could for his past and current contributions — pick up his upcoming autobiography this fall! — but we’ll settle for now by giving him one of our 360 Icon Awards next week.


Join us in celebrating these four hip-Hop icons at the SOURCE360 ‘Icons’ Awards Dinner, happening next Friday (August 16) at Ginny’s Supper Club in Red Rooster Harlem. Purchase tickets by clicking here.

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