Miami, Florida trio ¡MAYDAY! surprise-dropping their 9th studio LP albeit the first under their very own label ¡MAYDAY! Music distributed by It Goes Up Entertainment & Strange Music. Formed in 2003 by keyboardist/guitarist Plex Luthor & emcee Bernz, the duo released their self-titled debut in the fall of ‘06 before adding 4 more members into the fold: emcee/producer Wrekonize, bassist Gianni Ca$h, percussionist NonMS & drummer L.T. Hopkins in 2009. Together, they would begin to rock the underground off 2 EPs & their sophomore album Stuck on an Island. This would catch the attention of Kansas City veteran Tech N9ne, who signed the group to his independent powerhouse Strange Music in 2011. They would go on to cement themselves as a flagship act on the label’s roster off critically acclaimed projects like Take Me to Your Leader, Thrift Store Halos, Believers & Future Vintage. However since 2016, ¡MAYDAY! has maintained it’s current lineup consisting of Wrek, Bernz & NonMS. Their first album as a trio Search Party was a decent sequel to Stuck on an Island & the heavily reggae-influenced South of 5th was slightly better, but Minute to Midnight wound up to easily be ¡MAYDAY!’s best in 6 years. They have since remained tied to Strange by forming ¡MAYDAY! Music & signing a distribution deal with Strange Music co-founder Travis O’Guin’s own subsidiary It Goes Up Entertainment. Now as far of The Thinnest Line series, the independently released first installment is my favorite & the follow-up backed by Strange was simply decent. Minute to Midnight was a return to form for them & are returning a little over a year after The Thinnest Line III to drop Justus.
After the “Top of the World” intro, the first song “Just Us” produced by NonMS starts us off by asking what will happen when it’s only them left whereas “Black Lemonade” talks about refusing to ever ride the wave at any point in their career. “Unapologetic” reunites with Gianni Ca$h & Plex Luthor behind the boards to discuss their aptly mentioned mindset leading into the whistling “Acting Grown” talking about them simply acting grown & the inner child basically.
“Misinformed” goes for a bit of a melodic rap rock vibe observing coming down quicker than that of a middle just before the heavily melodic “Cold Shoulder” reunites with former Strange Music in-house producer MIKE SUMMERS a.k.a. Seven to sing about hoping one doesn’t forget now. “No One’s Around” gets back on on the rap rock tip telling everyone to turn up & get down, but then the acoustic “Silver Linings” featuring Mike SB finds them driving in the late night.
The song “Ain’t for Them” nears the conclusion of ¡MAYDAY!’s official It Goes Up debut responding to those saying that the group has been aging firing back by pointing out the mere fact of the world changing by each & every day that goes by while “I Don’t Wanna Know” featuring kaub decently brings a tropical flare to the table. “Ceilings” featuring Mike SB ends with them assuring that hard work does pay off in the long run.
All the singles we’ve dropped since starting ¡MAYDAY! Music as a fully independent venture has lead us to this moment & their debut under the It Goes Up/Strange distributed imprint retains everything that made the group so beloved within the underground scene to begin with the in-house production or Mike SB improving on his feature game & the versatility that they’ve always been known for whether it be rap rock cuts or the pop rap tracks.
Score: 8/10
Source: UndergroundHipHopBlog.com
