London On Da Track took the Doritos Blaze The Beat Stage to give the crowd to give a taste of Atlanta.
The ATL producer was joined by Taylor Bennett, Wiz Khalifa as well as the campaign’s ambassador, Busta Rhymes. Both Bennett and Khalifa are fresh off new releases this summer. Wiz released Rolling Papers 2, while Taylor released his Be Yourself EP a day before Wiz’s July 13th release. Bennett’s EP featured Atlanta rapper, Young Thug, who is a frequent collaborator with ATL producer, London Holmes a.k.a. London On Da Track. Atlanta has been prominent for grooming artists and producers such as Holmes and many others.
The Doritos Blaze The Beat Campaign launched in July to give up and coming emcees a chance to display their skills. Hundreds of up and coming artists submitted their verses to the beat, produced by Terrace Martin. Ultimately, five finalists were chosen to Blaze The Doritos Stage and be crowned champion at the festival’s pre-show.
After London and Taylor took the staged, they were followed by the five finalists.
Although there were five finalists, there could only be one winner. Busta Rhymes took the stage to crown Enoch Tolbert as the Doritos Blaze champion and the $50,000 bag.