Grammy-winning rapper Kanye West sounds like he’s ready to take on a creative director role at a social media giant. The hip-hop star has weighed in on the term “followers” across all digital platforms.

Kanye hopped on Twitter this week and suggested “observers” should replace “followers.”

art gives people the freedom to think – President Z Scott of Chicago State

— ye (@kanyewest) September 24, 2018

the term followers should be changed to observers. We need to follow our spirit

— ye (@kanyewest) September 24, 2018

namaste means the divine in me sees the divine in you. Namaste – the divine is us

— ye (@kanyewest) September 24, 2018

Over the past few days, Kanye shared personal messages he’s exchanged with social media executives.

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‪convo with Ben Schwerin from Snapchat‬

A post shared by ye (@kanyewest) on Sep 22, 2018 at 6:38pm PDT

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A post shared by ye (@kanyewest) on Sep 22, 2018 at 2:29pm PDT

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a lot of human beings think this is what love means

A post shared by ye (@kanyewest) on Sep 22, 2018 at 2:13pm PDT

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There are people who are committing suicide due to not getting enough likes. Seeking validation in the simulation.  We need a live-streamed meeting with Jack Dorsey Kevin Systrom Mike Krieger Mark Zuckerberg and Evan Spiegal.  Speaking for myself I personally want to participate in social media with the option of not having to show my followers or likes Having your amount of likes on display for the world to see and judge is like showing how much money you have in the bank or having to write the size of your dick on your t shirt

A post shared by ye (@kanyewest) on Sep 22, 2018 at 10:11am PDT

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a conversation with My friend Jack the head of twitter

A post shared by ye (@kanyewest) on Sep 20, 2018 at 1:10pm PDT

Last week, Kanye jumped on Twitter to suggest followers/likes could ultimately have negative impacts on users.

we should be able to participate in social media without having to show how many followers or likes we have. Just like how we can turn off the comments we should be able to turn off the display of followers. This has an intense negative impact on our self worth.

— ye (@kanyewest) September 20, 2018

Social media can be good but we have to hold the heads responsible for the psychological damage it sometimes causes. https://t.co/g81IBjqqaK

— ye (@kanyewest) September 20, 2018

Back in February, Kanye pulled the plug on his Instagram page and terminated his account.

Mercurial mad genius Kanye West has already deleted his Instagram account again after an all-too-brief return to praise his wife Kim Kardashian (and several other high-profile celebrity couples) on Valentine’s Day. Kanye originally deleted his accounts around eight months ago while recovering from an onstage meltdown during his Saint Pablo tour. The resulting public backlash and physical exhaustion of the tour caused him to retreat from public life while earning him a lawsuit and a very angry reference on Jay-Z’s Grammy-nominated album, 4:44. (Uproxx)

The post Kanye West Isn’t Here For “Followers” On Social Media & Pitches Replacement Term appeared first on SOHH.com.