Dame Dash Reacts To Gucci’s $5 Mil Pledge: “It’s A Start”

Dame Dash

Music mogul Damon “Dame” Dash is giving Gucci a chance to prove it’s on a path to right its wrongs. The hip-hop executive hit up social media this week to react to the controversial high-end brand launching a new multi-million dollar initiative aimed at the black community.

Dame hit up Instagram with his thoughts and credited Gucci for making a change in the right direction.

This week, New York rapper Mysonne explained his issues with Gucci’s $5 million Changemakers Fund.

According to reports, the company’s new initiative launched following a recent sit-down with Gucci affiliate and iconic black designer Dapper Dan.

The program includes three separate tiers: the Gucci Changemakers Fund, a scholarship program, and a company-wide volunteering initiative. All three programs are meant to foster racial diversity in both the company and the fashion industry as a whole. The changes come after Harlem couturier Dapper Dan (who has an ongoing collaboration with the brand) met with Gucci’s CEO and President Marco Bizzarri to voice his concerns. (Harper’s Bazaar)

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#GucciChangemakers. ⁣Even more changes to come. #Harlem

A post shared by Dapper Dan (@dapperdanharlem) on

Despite Dan’s efforts, Dame Dash had launched a major anti-Gucci campaign.

The post Dame Dash Reacts To Gucci’s $5 Mil Pledge: “It’s A Start” appeared first on SOHH.com.

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