Cardi B Gives Adidas & Nike Some Competition By Partnering W/ Sneaker Giant

Cardi B Pic

New York rapper Cardi B is lacing up with Reebok. The hip-hop diva has formally teamed up with the popular and iconic sneaker brand.

On Monday, Reebok sent out a press release announcing the unexpected power move.

Now, the brand that’s always put realness above perfection and humans above superstars, has chosen none other than Cardi B as their ideal collaborator. Cardi isn’t just a world-class entertainer. She’s a mother, a style icon, a pop culture magnet and – above all else – a fearless individual. She’s broken every mold that superstars are supposed to fit into—and she’s reached the top by following nobody’s path but her own.

Reebok’s president has since confirmed the company’s decision to work with Cardi.

“For us, she really is emblematic of what our brand has done well over the years and that is to be bold, provocative and uninhibited,” Matthew O’Toole, Reebok’s president, told WWD. “If we look at some of the things we’ve done with Allen Iverson or being the first to sign musicians, or more recently with Kerby [Jean-Raymond] of Pyer Moss, when we are at our best we are with people who are comfortable living out loud and Cardi fits that.” (Just Jared)

Reebok is known for partnering with high-profile musicians over the years.

Reebok was the first athletic brand to partner with hip-hop artists including Jay-Z, Pharrell and Future, on their own footwear lines. The brand has also worked closely with female artists including Missy Elliott, Eve and Queen Latifah. Todd Krinsky, general manager of Reebok Performance, previously told WWD that the strategy has shifted from celebrities creating their own sub-brands and silhouettes to celebrities bringing attention to Reebok’s iconic sneaker models. (WWD)

Earlier this year, Cardi and pop star Bruno Mars wore Reebok kicks in their “Finesse Remix” music video.

Mars danced in Reebok Court Victory Pumps, which was worn specifically by tennis pro Michael Chang in the early 1990’s. His dancers were also spotted in old-school kicks from Nike. Cardi B dressed the part, also donning black and gold Reebok classics. Let’s just say she is giving Jennifer Lopez a run for her money as the ultimate Fly Girl. (Footwear News)

The post Cardi B Gives Adidas & Nike Some Competition By Partnering W/ Sneaker Giant appeared first on

Spread the love

Leave a Reply

Your email address will not be published. Required fields are marked *