The flashy clip opens with the Canadian hitmaker arriving at a fashion show. A reporter asks him, “Rumor has it that after you release this Love Me Now? album, you’ll be the greatest artist of all time,” to which a confident Tory responds, “I am the greatest artist of all time.”
He then struts into the money-themed show where women walk around covered in giant dollar bills. Meek and Tory flaunt their icy wristwear, while social media comedian Fatboy SSE hits the runway.
“DrIP DrIp Drip” is one of 15 tracks on Tory’s third album Love Me Now?, which arrives Oct. 26 via Mad Love/Interscope Records. The follow-up to March’s Memories Don’t Die also features collaborations with Chris Brown, Bryson Tiller, Gunna, Lil Baby, Trippie Redd, A Boogie wit da Hoodie, 2 Chainz, Nav, PnB Rock, and Trey Songz.