Tag Archives: Yeezy Boost

Sneaker Pimps: Kanye’s ‘Yandi’ Album Might Be Hidden Inside YEEZY Kicks [Photos]

adidas Yeezy Boost 700

Source: adidas / adidas

Either the internets’ are stepping up their troll game, or God is blessing all the hypebeasts. It seems Kanye West‘s newest effort is being delivered via his new shoe release.

Last month, Ye’ and his high-profile family set up shop at a lemonade stand to hawk the pricey feet pieces. High Snobiety is reporting that one lucky YEEZY enthusiast found something extra inside of his Boost 700 V2’s. According to Sneaker Freaker a 15-year-old by the name of Braxtyn cut into his pair in the spirit of the popular viral craze “what’s inside”. What he found was a Yandhi branded USB stick which he claims hold West’s yet to be released LP of the same name.

He detailed the finding saying “BOOST is like butter, so I knew tings [sic] weren’t gucci when the blade stopped. “I pull it out and it’s this USB and I’m like, damn, you know, it’s not even Thunderbolt. What am I meant to do with this?” When haters claimed it was photoshopped he posted a picture of the track listing.

When asked how does it sound he added “It’s not quite “Sicko Mode” level’, but “Pusha [T] has dope fish scale bars”. Right. Based on his findings Rick Rubin, Taylor Swift, Beck and Kim Kardashian all make cameos on the project. He has yet to upload the album for public consumption but as per his Instagram page he “will trade for Pharrell’s Chanel NMDs and glowgate 750s. DMs open”.

So far, Braxtyn is the only one to come forward as a winner. While this all sounds like a great album launch tactic let’s not forget this was discovered on April 1 AKA April Fool’s Day. Additionally, Kanye nor adidas has yet to confirm if this is all true. So until someone else comes forward or the album is leaked this whole story gets the side eye.

Photo: adidas

Source: HipHopWired.com

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Kanye West + Adidas Launch Pop-Up YEEZY Lemonade Stands Across U.S.

Kanye West Selfie

Grammy-winning rapper Kanye West stays doing the unthinkable. The hip-hop star has reportedly linked with Adidas to launch a slew of pop-up stands across the nation stacked with limited edition YEEZY sneakers.

Heading into the weekend, Ye’s wife Kim Kardashian went to Instagram to break the news.

Over the past few hours, pics have emerged of various YEEZY pop-up stands.

Kim K also shared a shot of Yeezy and the fam at their pop-up stand.

The post Kanye West + Adidas Launch Pop-Up YEEZY Lemonade Stands Across U.S. appeared first on SOHH.com.

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NSFW: Kanye West Wants To Be Creative Director For adidas

Source: Kanye West leaving a hotel in Soho Featuring: Kanye West Where: Manhattan, New York, United States When: 07 Oct 2016 Credit: TNYF/WENN.com

It seems that Kanye wants to do more than get his product distributed by adidas. According to a new interview Yeezus wants a corporate job with the sportswear giant.

Shayne Oliver, founder of luxury streetwear label Hood By Air, recently did an in-depth feature with Interview magazineOn the other side of the tape recorder was Kanye West who gave the fashion designer some insight on his own personal journey to get YEEZY Supply to where it is today.

When discussing Oliver’s recent collaboration with minimalist label Helmut Lang, West pointed to the fact that the announcement was viewed by many in the fashion industry as a formal job appointment for Oliver. “When I saw it coming, it read to me that you had become the creative director of Helmut Lang — and it read to other people that way, too. And it felt right, and it felt deserved” West explained. To the contrary it was just a residency.

Ye’ went to share that he too is seeking a CD gig, at the Three Stripes. “The reason I’m on the phone with you right now is that of our generation of designers, you are the strongest of all of us. Of this entire crew that came up around the same time, you are the most deserving of one of these positions. So it’s interesting to me when you get these situations, because, like, I’ve been fighting and struggling and arguing and talking and having conversation after conversation about being the creative director of adidas.” He followed up the reveal by simply saying “It’s just f***ing obvious, right?”

The news came as a surprise to many of his fans as the “Gold Digger” rapper went on a now infamous campaign voicing his frustration for ownership in the fashion industry in June 2013. Fast forward to three years later he announced a long-term partnership with adidas which granted him financial backing and design autonomy for his YEEZY sneaker line. In 2018 YEEZY was valued at roughly $1.5 billion dollars, allegedly.

adidas has yet to comment on the West’s interest in a Creative Director job.

Photo: Bruce Glikas/Bruce Glikas/FilmMagic

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Kanye West Books Full Page Ads In Multiple Newspapers For YEEZY Release

Source: Kanye West is all smiles while leaving Matsuhisa Sushi restaurant in Beverly Hills Featuring: Kanye West Where: Beverly Hills, California, United States When: 21 Sep 2017 Credit: WENN.com

Kanye West is stepping up his product launches. He has purchased several print advertisements with some of the most high-profile daily periodicals in America.

‘Ye’s recent return to Instagram has been filled with rants, product teasers, album confirmations and more. Yesterday (September 21) the Chicago native posted several newspaper wraps that ran today throughout the country. Included in the roll out were The New York Post, The Detroit News, The Houston Chronicle, The Miami Herald, The Chicago Tribune, The Los Angeles Times and The Philadelphia Inquirer.

According to High Snobiety the creative used, which is “We Love” printed in several different languages, points to the release of YEEZY Boost 350 V2 “Triple White.” The sneaker is seemingly the most anticipated shoe drop from the Louis Vuitton Don’s apparel brand and will be the first YEEZY shoe that will not be limited in production.

Instagram Photo

Since the original launch of the YEEZY 750 in 2015 the signature shoe has become one of the most sought after kicks due its’ game changing design and availability.  Although instantly selling out of inventory would add even more hype to the shoe it was not to Kanye’s liking. Since then West has said his goal was to produce enough pairs to satisfy consumer demand; thus becoming the iPhone of footwear. At the time of this article there are still select sizes available of the YEEZY Boost 350 V2 “Triple White” at adidas.

Naturally the newspaper covers have become somewhat of a collector’s items with fans posting their copies on social media.

Instagram Photo

2018 will mark one of Kanye’s most productive years as a musician and businessman. In July he oversaw releases from Pusha T, Nas, Kid Cudi and Teyana Taylor. Additionally he just unveiled his first basketball sneaker which is rumored to debut this upcoming NBA season.  Let’s hope he does some real homework on Gandhi’s racist ways as he works on his next album Yandhi though.

Photo: WENN.com

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