SiriusXM and UNINTERRUPTED are teaming up to connect music and sports in an exclusive and innovative new way, bringing fans closer to the athletes they love through athlete-curated playlists available exclusively for Pandora listeners. Playlists from LeBron James, Rob Gronkowski, Odell Beckham Jr., Angel McCoughtry, Dion Waiters, Lexie Brown, Lonzo Ball, Mo Bamba, Draymond Green, Nate Burleson, Chiney Ogwumike and Adam Rippon are available now on Pandora, with more athlete playlists to follow.
The playlists will allow fans to go behind the scenes with access to featured players’ warm-up playlists, playable in real-time as the players themselves listen to them and get ready for game time. Pandora listeners can connect with their favorite superstar athletes as they listen to custom playlists featuring music from the athletes’ favorite artists like DaBaby, Beyoncé, Lizzo, Travis Scott, Taylor Swift, Diplo, and Dua Lipa.
Yessir!!! Back in the lab today with the athlete playlist on blast!
@UNINTERRUPTED @pandoramusic & I got the best of my selects coming your way.
#ThekidfromAKRON https://t.co/6vxIY89igK https://t.co/Ap3hUhvSZX
— LeBron James (@KingJames) December 2, 2019
“There’s a real and deep emotional connection between athletes and music,” said Maverick Carter, UNINTERRUPTED’s CEO. “I was honored and inspired to be an early part of Beats and to work with Jimmy Iovine and Dr. Dre to develop something unique that furthers that emotional connection. Together with SiriusXM and Pandora, we’re taking that to a new level, giving fans a new way to connect with the athletes they love.”
Head over to Pandora to listen now. Click on each athlete’s name above to be redirected to their playlist
The post LeBron James and Maverick Carter’s Uninterrupted Brings Athlete-Curated Playlists to Pandora appeared first on The Source | The Magazine of Hip Hop Music,Culture and Politics.
Click Here to Discuss in the Forums