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Colin Kaepernick and Nike caused quite a stir with its recent “Just Do It” campaign featuring the free agent quarterback and activist, drawing a fine line between his supporters and NFL fans with an ax to grind. Black-ish actress Jennifer Lewis appeared at the 70th Primetime Emmy Awards fully decked out in Nike apparel in clear support of Kap and his message.
Broadway actress and “Black-ish” star Jenifer Lewis wore a custom Nike sweater with the brand’s emblem on the Emmys red carpet in support of Colin Kaepernick.
“I am wearing Nike to applaud them for supporting Colin Kaepernick and his protest against racial injustice and police brutality,” she told Variety on the carpet.
She explained that she was wondering, “What can I do? What can I do that’s meaningful? I’ll wear Nike. I’ll wear Nike to say thank you. Thank you for leading the resistance! We need more corporate America to stand up also.”
Nike’s new iteration of its “Just do it” ad campaign features the NFL free agent with the caption: “Believe in something. Even if it means sacrificing everything.”
Of course, this means the white folks who already don’t watch Black-ish will try to own the Libs and call for another struggle boycott that’ll fizzle out.
The legendary Jennifer Lewis made a bold, chic statement during her red carpet appearance at the 2018 Emmy Awards.
Bows, plunging, and bright colors were definitely the wave for last night’s ceremony, but Black-ish star, Jennifer Lewis, rocked a Nike ensemble in support of the company’s decision to feature Colin Kaepernick.
“I am wearing Nike to applaud them for supporting Colin Kaepernick and his protest against racial injustice and police brutality,” Lewis said on the red carpet.
In case you missed it, Nike caused an uproar after they unveiled their ad campaign for the 30th anniversary of their “Just Do It” slogan, starring the former 49ers quarterback. Many people, including President Donald Trump, thought the sports brand was sending a bad message and opted to boycott and burn their Nike items.
Jennifer Lewis said she came up with the idea when thinking about doing something “meaningful.”
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Despite an initial dip, Nike is winning now after revealing the new Just Do It ad campaign featuring Colin Kaepernick.
Looks like those MAGA idiots burning their Nike sneakers and cutting the Swoosh off their socks and other clothing items is not having the effect they hope it would on the sportswear brand. After the orange menace, Donald Trump asked what was Nike thinking? And then proclaiming the iconic sportswear brand “is getting absolutely killed with anger and boycotts,” Nike’s shares have hit an all-time high closing at $83.47 on Thursday.
Early data from Edison Trends shows Nike’s sales are tracking well above last year despite the white rage that was on full display upon the Kaepernick led ad campaign. After scanning 200 receipts from online retailers, Edison discovered Nike sales were 22 percent higher on the Tuesday following the day after the ad was first revealed to the world eclipsing the numbers on the same day back in 2017.
Wednesday sales were 42 percent higher and Thursday 23 percent higher remaining well above the figures from 2017 through the end of the week. Edison does point out that these trends are incomplete and that they only offer a glimpse of those who purchased Nike goods to support the campaign following its release. So it doesn’t reflect those who plan to boycott the company over time.
That still won’t stop us from basking in the salty white tears from those upset at this news at the moment. So to all of those out there buying Nike products to make a hater mad, continue to Just Do It for the culture.
Photo: ANGELA WEISS / Getty