Tag Archives: nike

Nike Honors Serena Williams with New Legacy Film ‘By Changing Nothing, She Changed Everything’

Nike Honors Serena Williams with New Legacy Film 'By Changing Nothing, She Changed Everything'

Nike has launched their new brand film celebrating the legacy of Serena Williams. Following her exit from the US Open singles tournament, the brand released By Changing Nothing, She Changed Everything.

Along with the new spot, Nike released a statement: “Serena Williams redefined what it means to be a true champion. Her legacy transcends sport and has inspired generations. We look forward to continuing our long-standing partnership with her. And, we thank her for all she has done and will do in the future. Here’s to never changing who you are.“

You can see the Zendaya-narrated spot below.

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NIKE Drops 2022 Black History Month Collection

Nike x Black History Month

As of Monday, Nike dropped some new Black History Month merch collection that is part of their “17-year tradition of  driving conversations about justice, education, and innovation.”  The collection includes three new Air Force 1 Low FM sneaker colorways created by Black designers who seek to provide visibility for Black History, heritage, and momentum to […]

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Gunna’s Got NIKE “Pushin P” – Is A New Endorsement Deal In The Works?

The new phrase coined by Gunna on his new album DS4 has completely taken over social media. Now, The Atlanta rapper’s got Nike “Pushin P” too. A NIKE And Gunna Collab May Be Coming Gunna has already toppled the charts with his DS4 release last week.  Now, his catch-phrase has captured social media with fans […]

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Social Media Reacts To Nike’s Cringeworthy “Pushin’ P” Tweet

https hypebeast.com image 2021 07 drake nike air force 1 certified lover boy release info 1

“Pushin’ P” had a good run of one week. Now companies are adopting the new phrase in order to “appeal” to a younger generation. Companies like IHop, who people wouldn’t think to have a strong social media presence, are using the phrase and getting cosigns from Gunna himself. On Thursday, Nike attempted to join in on the fun and talk about how they are “Pushin’ P” in Beaverton.

“We had an internal meeting, and without getting into details, we’re pushin P all year,” the sneaker and apparel giant tweeted.

The tweet caught the attention of Gunna who even responded to the tweet, teasing the idea of a Gunna and Nike collab.

“Nike X GUNNA is P” the Atlanta rapper tweeted.

The reaction was split to Nike’s tweet. Some people applauded the company for joining in on the “P” hype, and others took the opportunity to vent their frustrations with the company.

Whether or not you think Nike is “Pushin P,” you can’t deny that the company has some SERIOUS areas for improvement.

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Checks Over Stripes? Adidas and Nike Race To Master The Metaverse

Nike announced on Monday that it has acquired NFT sneaker and fashion collectibles site RTFKT and Adidas announced their Into The Metaverse fan platform as both brands race to master the metaverse. Nike Has A New NFT Marketplace RTKFT is known for creating virtual sneaker designs and exclusive collectibles minted as NFTs. The company has […]

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Drake Shares ‘Certified Lover Boy’ Merch on Instagram

Drake fans

It’s Lover Boy SZN. Drake’s new album is locked and loaded, scheduled for a September 3 drop. To continue to momentum, Drake has revealed new merchandise created in collaboration with Nike.

The Certified Lover Boy merchandise was shown on Instagram, highlighting t-shirts with a Nike logo on the front and the backside with various phrases.

This writer’s favorite is “I don’t miss… Let alone miss you.”

In celebration, Drizzy hit Instagram Live and highlighted the merch while OVO Mark hit the streets of The 6ix to pass out t-shirts. You can see the merch below. Any of those shirts would you cop?

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Vanessa Bryant Blasts Nike For Unauthorized ‘Mambacita’ Shoe

Vanessa Bryant Blasts Nike For Unauthorized 'Mambacita' Shoe

Vanessa Bryant is not happy about Nike producing a sneaker in honor of her late daughter without her permission.

Vanessa took to social media to blast the sports apparel brand after a fan posted a picture with the shoe that she designed herself.

“This is a shoe I worked on in honor of my daughter, Gianna,” she wrote on Instagram. “It was going to be called the MAMBACITA shoe as an exclusive black and white colorway on her daddy’s shoes. I picked the colors in honor of her uniform, the number 2 she wore just like her uniform, the inside pattern, Kobe and Gigi on the back in gold instead of Kobe’s signature, the inside shoe details (butterfly, wings, halo), etc.”

She continued, “The MAMBACITA shoes are NOT approved for sale. I wanted it to be sold to honor my daughter with ALL of the proceeds benefitting our @mambamambacitasports foundation but I did not re-sign the Nike contract to sell these shoes. (The MAMBACITA shoes were not approved to be made in the first place.) Nike has NOT sent any of these pairs to me and my girls.”

Vanessa Bryant added that she’s unsure how the person got their hands on it because it’s not supposed to be available in stores.

“I do not know how someone else has their hands on shoes I designed in honor of my daughter, Gigi and we don’t,” she wrote. “I hope these shoes did not get sold. @nike.”

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Michael Jordan Gifts $1 Million to Morehouse to Advance Journalism & Sports

Michael Jordan Donates $10 Million to Develop Two Health Clinics in His Hometown

Michael Jordan recently donated $1 million to Morehouse College. The NBA team owner’s Jordan brand and Nike’s donation will seek to advance and support journalism and sports at the HBCU. The school’s journalism program originally launched following a donation from Oscar-winning filmmaker, Spike Lee.

The HBCU’s VP for institutional advancement released a statement thanking His Airness for the donation.

“Morehouse is grateful to Michael Jordan and Jordan Brand for an investment in the education of talented men of color who will ensure there is equity, balance, and truth in the way sports stories are framed and the way the Black experience is contextualized within American history,” said Monique Dozier.

Jordan’s philanthropic efforts continue to be something he takes pride in. The NBA legend previously pledged $10 million dollars to several causes through his Black Community Commitment program. Now that pledge has begun to unfold. He previously donated to the Smithsonian Institution’s National Museum of African American History and Culture, the Ida B. Wells Society, and more.

“Education is crucial for understanding the Black experience today,” says Jordan. “We want to help people understand the truth of our past and help tell the stories that will shape our future.”

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Nike and Drake Announce New Collaboration ‘NOCTA’

Nike and Drake Announce New Collaboration 'NOCTA'

A couple of weeks ago, Drake teased a new collaboration with Nike set to debut on December 18. At the time, information on what the duo was working on was slim, beyond a new logo that shined in Toronto, now we have clarity.

Drake and Nike have announced the launch of a new sub-label, NOCTA.

Ahead of the release, Drake highlighted the importance of being able to partner with Nike for this release:

This moment is full circle for me.  

I mean, growing up Nike was everything. It felt like every shoe I wanted, every athlete I liked, everything I owned was Nike. It didn’t mean anything unless it had a Swoosh. 

I remember watching all these athletes repping Nike — each doing the unthinkable — and how inspiring it was. I always felt like there was an opportunity for Nike to embrace an entertainer the same way they had athletes. I thought about how crazy it would have been and what it would have meant for an artist to have a flagship Nike deal. 

Drake would go on to detail NOCTA is created “for people on the move. People who want functional, comfortable fits that are adaptable from one environment to the next.”

You can read the full announcement of NOCTA here. The Nike NOCTA collection launches globally beginning December 18. Visit nocta.com  or @officialnocta for more.

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Reebok Pressures Nike + Adidas W/ Plant-Based Sneakers

Sneaker giant Reebok is doing big, earthy things these days. The popular and iconic sports apparel brand has teamed up with Siena Farms to deliver a plant-based sneaker called Forever Floatride GLOW made ideal for every vegan enthusiast around the world. Reebok’s Plant-Based Sneakers According to reports, Reebok has done the unthinkable with its environmental-themed […]

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