It is clear the staff at Christian Dior needs some sensitivity training. Their newest campaign has some colonizer undertones that are making people uneasy.
Hypebeast is reporting that the luxury brand has decided to pull their newest advertisement for their Sauvage cologne. Intended to be “an authentic journey deep into the Native American soul in a sacred, founding and secular territory” the clip features Johnny Depp in what is to be assumed to be sacred land. Next, the actor picks up a guitar and starts strumming the iconic “Rumble” riff made famous in Pulp Fiction. The music sends a Sioux Tribe member into dance.
Aside from what could be perceived as another the case of the White man taming the indigenous people the name of the product in question only adds to the insult. Unfortunately, the fragrance’s name is a direct translation to savage which is seen as one of the highest offenses to Native American people.
It infuriates me to watch my culture be belittled into a shameless marketing tactic. How about instead of using us to sell your product, you apologize by helping the impoverished natives in reservations instead of marketing us as "Sauvages."
According to the press release that accompanied the visual, Dior worked with “consultants who are enrolled citizens of the Comanche, Isleta and Taos Pueblos and the Pawnee Nation, with years of experience fighting cultural appropriation and promoting authentic inclusion.”
Clearly, the intended mark was missed as the clip faced backlash with claims of using racial tropes and culturally undermining the progress Native Americans have made to protect their legacy.
DID YOU ACTUALLY JUST CALL YOUR PERFUME "SAUVAGE" AND CLAIM IT'S CELEBRATING INDIGENOUS CULTURE??????????????? https://t.co/vzwf7IBh7D
Kevin Hart appeared on The Breakfast Club to address the climate of comedy against the current cancel-culture taking place on social media.
“Everything with comedy is a gamble,” said Hart. “You [are] throwin’ the dice every time. You might not laugh at this sh*t, and that’s the gamble that I’m taking.” The star of The Upside star came under fire November of 2018 when Hart threw a “Cowboys-and-Indians” themed party for this son, then defended the choice.
At 34:00, Charlamagne Tha God asks if Hart had ill-will and malicious intent when he threw a “Cowboys and Indians” party in November, Kevin Hart had this to say: “Let me tell you the f*cked thing about that: I had no idea until I got home. And the crazy thing is [laughing] it’s party planner that put [the event theme] together for my wife. It’s kids; was for one-year-old kids and they weren’t doing anything offensive. It was blankets, and they had some tipis for the kids to sit in outside. They had food that was out there, and there was cake for the kids, and that’s it. It was nothing else but social media enhances things.”
Charlamagne Tha God states that he saw Native Americans admitting they were offended by the stereotypes. Hart responds, “Here’s the thing: you’re offended, but you’re acting as if there was another thought that went behind it. There was no intent behind it at all.” He says that it was planned around a theme and costumes. “It was, ‘Okay, this is what’s done.’ There’s a party-planner, and they do [their job], and you get there and [accept what they planned]. There is no outright attack on the Native Americans. There’s no malicious intent [like], ‘Look at us; we’re racist, and we don’t like the Native Americans.’ The next morning, when I saw it, I said, ‘Oh sh*t, I could see why they would say that.’ But that’s not the case. What am I gonna do, defend it? What am I gonna say?” Hart admits that it is not that he does not want to apologize, it is that he does not know what to say. “What did I do, guys? I ain’t did sh*t.” Hart jokes, “I told [my wife], ‘Don’t have another f*ckin’ theme party, at all.’”
The stand-up and film superstar admits he not exactly sure what he apologizes for: “We’re living in a time where everything can be critiqued.” He adds that the same week of his one-year-old’s party, the Washington Redskins played football, carrying on a tradition of far more blatant racism towards Native Americans in his estimation.
After a back and forth with C.T.G., Hart then apologizes for the misstep of the party. “To Native Americans that was offended by the party that I threw for my son, I apologize.”
While at The Breakfast Club, Hart also discusses the personal significance of his new film, The Upside.
Kevin Hart appeared on The Breakfast Club to address the climate of comedy against the current cancel-culture taking place on social media.
“Everything with comedy is a gamble,” said Hart. “You [are] throwin’ the dice every time. You might not laugh at this sh*t, and that’s the gamble that I’m taking.” The star of The Upside star came under fire November of 2018 when Hart threw a “Cowboys-and-Indians” themed party for this son, then defended the choice.
At 34:00, Charlamagne Tha God asks if Hart had ill-will and malicious intent when he threw a “Cowboys and Indians” party in November, Kevin Hart had this to say: “Let me tell you the f*cked thing about that: I had no idea until I got home. And the crazy thing is [laughing] it’s party planner that put [the event theme] together for my wife. It’s kids; was for one-year-old kids and they weren’t doing anything offensive. It was blankets, and they had some tipis for the kids to sit in outside. They had food that was out there, and there was cake for the kids, and that’s it. It was nothing else but social media enhances things.”
Charlamagne Tha God states that he saw Native Americans admitting they were offended by the stereotypes. Hart responds, “Here’s the thing: you’re offended, but you’re acting as if there was another thought that went behind it. There was no intent behind it at all.” He says that it was planned around a theme and costumes. “It was, ‘Okay, this is what’s done.’ There’s a party-planner, and they do [their job], and you get there and [accept what they planned]. There is no outright attack on the Native Americans. There’s no malicious intent [like], ‘Look at us; we’re racist, and we don’t like the Native Americans.’ The next morning, when I saw it, I said, ‘Oh sh*t, I could see why they would say that.’ But that’s not the case. What am I gonna do, defend it? What am I gonna say?” Hart admits that it is not that he does not want to apologize, it is that he does not know what to say. “What did I do, guys? I ain’t did sh*t.” Hart jokes, “I told [my wife], ‘Don’t have another f*ckin’ theme party, at all.’”
The stand-up and film superstar admits he not exactly sure what he apologizes for: “We’re living in a time where everything can be critiqued.” He adds that the same week of his one-year-old’s party, the Washington Redskins played football, carrying on a tradition of far more blatant racism towards Native Americans in his estimation.
After a back and forth with C.T.G., Hart then apologizes for the misstep of the party. “To Native Americans that was offended by the party that I threw for my son, I apologize.”
President Donald Trump challenged Sen. Elizabeth Warren over her claims of having Native American heritage, saying over the summer he’d give $1 million to charity if she proved the connection. Well, it looks like the former business mogul has to cough up the dough after Warren introduced documents that proved her lineage.
Warren first faced scrutiny for her purported Native American heritage during her 2012 Senate race. But President Donald Trump has revived and amplified the controversy as he eyes Warren as a possible rival, frequently mocking her with the nickname “Pocahontas.”
But Warren now has documentation to back up her family lore — a analysis of her genetic data performed by Carlos Bustamante, a professor of genetics at Stanford and adviser to Ancestry and 23 and Me.
In a rollout video about Warren’s heritage, the Massachusetts Democrat is seen sitting behind a laptop as she calls Bustamante. “Now, the President likes to call my mom a liar,” Warren asks him. “What do the facts say?”
Bustamante responds, “The facts suggest that you absolutely have a Native American ancestor in your pedigree.” Warren is shown nodding. Trump waved off Warren’s DNA test results on Monday, telling reporters, “who cares?” when asked about them.
Back in July, Trump said at a rally in Montana that he’d pay the money if Warren stepped up. No word yet if he’ll make good on the payment.
