Tag Archives: kanye west gap collection

GAP CEO Confirms That Yeezy GAP Partnership Has Ended

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Earlier today, it was reported that Kanye’s lawyers had sent a notice of termination letter to GAP executives, effectively ending the partnership between Ye and the clothing giant. Now, executives at GAP have responded to the notice, agreeing to end their partnership with Kanye.

GAP President Mark Breitbard reportedly wrote, “While we share a vision of bringing high-quality, trend-forward, utilitarian design to all people through unique omni experiences with Yeezy Gap, how we work together to deliver this vision is not aligned. And we are deciding to wind down the partnership.”

Kanye had interviewed with CNBC earlier today after it was reported that GAP’s stock was declining after the announcement of the split.

“It was always a dream of mine to be at the GAP and to bring the best product possible to the masses, and I always talked to them about doing products for $20, that are designed at the same level of the top fashion houses of the world,” Kanye said when asked why he’s leaving GAP. Ye went on to say how GAP set price points way above what he wanted them to be, copied his designs, did not release any clothing from the partnership in stores, and did not open up Yeezy GAP retail stores.

This is a developing story.

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Kanye West’s Yeezy Gap Red Puffer Coat Sells Out Overnight Raking Up $7M

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The Yeezy Gap Puffer jacket was gone within minutes.

While Kanye West didn’t drop DONDA last night on August 6, he did drop something. The music and fashion mogul took the fashion route and dropped some gear and made $7 million already. 

As seen on Kanye West during his first DONDA listening event in Atlanta, the red puffer jacket became available for purchase on the morning of the DONDA release. 

The puffer jacket is a Yeezy and Gap collaboration and according to its pre-order link, the jacket that costs $200 and was available in sizes XXS to XXXL, officially sold out.

According to Gap’s Former CEO Mickey Drexler, the inaugural Yeezy Gap item sold out overnight, raking in $7 million in sales. Last month, Yeezy Gap also released the pre-order link for another puffer coat in black.

Kanye continues to dominate the fashion and music world. As reported on Forbes he owns 100% of Yeezy. Since 2013’s release of his shoe division he has not missed one time. The Gap partnership seems likely that we will be seeing a repeat domination in the apparel department. Don’t underestimate the power of Yeezy season.

The jacket is set to ship in the spring of 2022.

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