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Colin Kaepernick’s “Dream Crazy” Nike Campaign Wins An Emmy

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Colin Kaepernick is changing the game once again. His ambassador role at Nike has proven to be a wise move for the sporting goods giant.

As spotted on Hypebeast the former NFL quarterback’s Nike campaign won an Emmy award for “Outstanding Commercial” at the 2019 Creative Arts Emmy Awards. Titled “Dream Crazy” the advertisement featured the Milwaukee native voicing the aspirations of different athletes throughout various sports including a young legless Olympic wrestler and female wheelchair basketball player. Kaep even pointed to his own personal story with “Believe in something, even if it means sacrificing everything” included in the voiceover.

Even though many Americans took offense to his inclusion, the powerful two-minute clip resonated with millions across the world due to its potent message about chasing your goals regardless if you are outnumbered by your naysayers. “Dream Crazy” was apart of Nike’s 30th anniversary of their iconic “Just Do It” signature motto. It was originally released on the opening day of the 2018-2019 NFL season.

You can view “Dream Crazy” below.

Photo: Nike

Source: HipHopWired.com

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#JustDoIt: Nike Stock Hits All-Time High Despite MAGA White Rage

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Nike Shares Hit All Time High

Source: ANGELA WEISS / Getty

Despite an initial dip, Nike is winning now after revealing the new Just Do It ad campaign featuring Colin Kaepernick.

Looks like those MAGA idiots burning their Nike sneakers and cutting the Swoosh off their socks and other clothing items is not having the effect they hope it would on the sportswear brand. After the orange menace, Donald Trump asked what was Nike thinking? And then proclaiming the iconic sportswear brand “is getting absolutely killed with anger and boycotts,” Nike’s shares have hit an all-time high closing at $83.47 on Thursday.

Early data from Edison Trends shows Nike’s sales are tracking well above last year despite the white rage that was on full display upon the Kaepernick led ad campaign. After scanning 200 receipts from online retailers, Edison discovered Nike sales were 22 percent higher on the Tuesday following the day after the ad was first revealed to the world eclipsing the numbers on the same day back in 2017.

Wednesday sales were 42 percent higher and Thursday 23 percent higher remaining well above the figures from 2017 through the end of the week. Edison does point out that these trends are incomplete and that they only offer a glimpse of those who purchased Nike goods to support the campaign following its release. So it doesn’t reflect those who plan to boycott the company over time.

That still won’t stop us from basking in the salty white tears from those upset at this news at the moment. So to all of those out there buying Nike products to make a hater mad, continue to Just Do It for the culture.

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Photo: ANGELA WEISS / Getty

 

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