Tag Archives: Giveon

GIVĒON Enters Partnership with Tres Generaciones Tequila in Support of ‘Give or Take’ Tour

Giveon for Tres Generaciones

The launch of GIVĒONs much-awaited Give or Take North American tour coincides with today’s announcement of an exciting new relationship between the rising superstar and Tres Generaciones Tequila.

Tres Gen Tequila just launched its “Get Up Tres” campaign, which exhorts a new generation of artists, innovators, and fans to enjoy the mistakes, concentrate on the trip, and always get up despite difficulties along the road. GIVĒON is the campaign’s initial partner. As part of the collaboration, Tres Gen Tequila will release a special video that will give fans a close-up view of GIVĒON’s journey, in addition to serving as an official sponsor of the tour and hosting cocktail events in select cities.

“We want to be a brand that encourages people to appreciate every step of the journey; it’s not about perfection, it’s about progress, and ‘Get Up Tres’ represents the resilience you need in order to forge your own path,” said Andrew Eis, Senior Marketing Director for Tres Generaciones. “We’re thrilled to launch our new creative campaign alongside GIVĒON because of his incredible ability to portray real stories and raw emotions through his music. And in doing so, he inspires us to never give up on our dreams, but equally, to celebrate the little wins achieved along the way.”

“For me it’s all about the process. That’s where the hard work shows up that’s where the heart and heartache and all the storytelling reside” said GIVĒON. “I’m looking forward to working with Tres Gen Tequila to not only share my story but to offer a platform through ‘Get Up Tres’ for others to tell us about their own journey and celebrate their own successes both big and small.”

The brand’s largest-ever integrated marketing campaign, “Get Up Tres,” will be backed by PR, internet, social, eCommerce, and search media advertising. Following its first cooperation with GIVON, the brand will also work with additional artists from various cultural fields who best represent the campaign’s attitude.

For details on GIVĒON, his ‘Give or Take’ album and tour, go to www.giveonofficial.com. To learn more about Tres Generaciones Tequila, visit www.tresgeneraciones.com 

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GIVĒON Releases Full-Length Debut Album ‘Give or Take’

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GRAMMY-nominated multi-platinum R&B star GIVĒON has returned, introducing fans to his full-length debut album, Give or Take. Accompanying the new release is a video for the new single “Lost Me.”

The song’s upbeat production gets things going as the guitar circles the simmering groove. It ends with a chorus, “I’m not looking for the one, later but for now I’m having fun.”

The new album is 15 tracks in length, bringing Cardo, Boi-1da, Jahaan Sweet, Sevn Thomas, OZ, and more in the fold for production.

GIVĒON will now take the album on the road, covering the nation on his North American headlining tour. GIVĒON will also take the stage at the 2022 BET Awards this weekend.

You can hear the album below.

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Givēon 2022 North American Headline Tour

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Givēon is set for a nine-week North American headlining tour. The tour starts off on August 16 in Philadelphia, PA, and will travel across the continent, performing in key cities such as Los Angeles, Boston, and New York.

The tour will support his Give Or Take album that will release on June 24. The album features the single “Lie Again.” The album also contains “For Tonight,” which was released last September, and a live edition was featured in VEVO LIFT performance series.

Givēon has also just finished his sold-out European tour, “FROM THE FIVE SIX TWO,” which included stops in Amsterdam, Germany, France, and Spain, and will be performing at Wireless Festival in London on July 8th. You can see the full list of tour dates below.

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Justine Skye Slams Upcoming Giveon Single: “Weak Ass Song”

Justine Skye

All good things must come to an end. It’s unfortunate to see former love birds Justine Skye and Giveon separated and at odds after reports surfaced that the couple broke up due to Giveon allegedly cheating.

During her “Wine Down Wednesday” segment on Instagram live, Justine Skye revealed how she caught her lover boy ex cheating on her after going through an old phone. Skye stated that she received a text from Giveon while he was out on a date with another woman and when she asked him what he was doing, he lied and mentioned that he was out with friends.

Skye stated that when she called the singer out, instead of confessing, he texted his friends in a panic, looking for an excuse to give her, but the singer decided to break things off with no luck. “When he said, ‘I’m done,’ I was like… You’re done?” she stated before showing him the screenshots of the messages she saw. “And I said, ‘No, I’m done.’”

“People like that don’t last,” she added. “That for sure was the craziest lie that I have ever caught someone in.”

It seems that the two will now be releasing new music within the same week. The “Work You Hard” singer announced that she would be releasing her song titled “What a Lie” on Friday, April 22nd, before her former boyfriend would announce his forthcoming single “Lie Again” the following Friday, April 29th.

A Twitter user would put the artwork of both artists side by side with some interesting emojis before Justine would quote the tweet saying, “I already know what this weak ass song sounds like anyway, it’s not what yall think it’ll be.”

Raise your hand if you will be tuned into both artists’ singles. We will be! Check out the cover art below.

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[WATCH] Givēon Delivers Live Performance of “For Tonight” for Vevo

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“For Tonight,” Givon’s first performance and second video in his LIFT series, was released by Vevo. Last week, Givon debuted his LIFT campaign with a Vevo Footnotes of “For Tonight,” and he previously partnered with Vevo as a 2020 Artist To Watch. Vevo’s LIFT program connects today’s up-and-coming and most relevant artists to audiences around the world through music video content.

“After the success of his Artists To Watch performance videos back in 2020, we were excited to have the opportunity to work with Givēon again,” says JP Evangelista, SVP of Content, Programming and Marketing, Vevo, “Giveon is an incredibly talented and collaborative artist who was key in shaping this ambitious creative. We are thrilled to have him Join our stellar line up of LIFT alumni and to release this content.”

Vevo and Givon worked very closely to develop a sophisticated, futuristic universe that perfectly matches the mood of “For Tonight.” Givon stands in front of a stunning cityscape in Los Angeles, his rooftop surroundings slightly worn but still holding strong. The rooftop features a stone structure with light emanating from its center, perfectly enhancing the romanticism of “For Tonight.”

You can see the performance below.

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Giveon Surprised By Drake At His Toronto Show

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Drake hasn’t performed any shows since Astroworld tragedy but he’s been popping up at certain venues, largely to show face. When Jack Harlow dropped by in Toronto, Drizzy stood on the balcony, overlooking the sold-out crowd. He didn’t show up on stage but the crowd offered a warm embrace to the hometown hero.

Last night, Giveon held it down in Canada for the second show on the Timeless Tour. Performing in front of a sold-out crowd, the singer delivered all of the fan favorites before he got a surprise visit from Drake. The Toronto rapper popped out on stage briefly and hugged Giveon before posing for a few flicks in front of the crowd.

“Can’t believe my brother surprised me tonight,” he wrote alongside an emoji of a heart and the Canadian flag. Unfortunately, it doesn’t seem like Drake seized the opportunity to perform “In The Bible” or “Chicago Freestyle.” 

Giveon’s Instagram Stroy

According to Hotnewhiphop, the sold-out tour comes after Giveon secured six Grammy nominations including Best R&B Song for “Heartbreak Anniversary.” Drake might not have performed last night in Toronto, the rapper will be hitting the stage in a little over a week for the Free Larry Hoover benefit concert in Los Angeles with Kanye West. We could only imagine that he’ll be performing a few songs off of CLB.

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Fans React To Giveon’s Timeless Tour Selling Out In Minutes

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If you are a user of TikTok then there is no doubt that you have heard one of Giveon’s singles as a dance trend on the popular app. Giveon first rose to prominence with his appearance on Drake’s “Chicago Freestyle” back in 2020 and ever since the singer has been creating a name for himself with its such as “Heartbreak Anniversary,” “Still Your Best,” “Like I Want You,” and more.

Due to COVID-19, artists haven’t been able to tour and hold concerts for fans. While many people around the world are getting vaccinated, many people are beginning to feel that the environment is safer to continue festivals and concerts for fans to enjoy in-person festivities with their favorites in the industry.

Just at the start of the week, Giveon announced that he would be holding his first-ever tour “Timeless Tour.” It’s safe to say fans were waiting on the arrival of this tour as the tickets sold out literally in minutes. The singer posted the news to his Instagram an hour after the tickets went up for sale.

“You guys really sold my first tour out in minutes……I can’t tell you how much that means to me. I love you all…see you soon,” he penned on Instagram.

While many fans were happy to purchase a ticket, others were upset that they didn’t make the cut .. check out some of the comments below.

Were you able to get tickets to Giveon’s tour? Let us know below.

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