It’s nearly summer 2019 and in an attempt to get into those vibes, clothing giant Forever 21 and iconic snack franchise Cheetos have teamed up for an epic apparel launch. Peep ’em below and check out Forever 21 to grab your gear!
“Forever 21 takes feedback on our products and marketing extremely seriously. We celebrate all superheroes with many different models of various ethnicities and apologize if the photo in question was offensive in any way,” the company said in a statement to The Hollywood Reporter. (The Hollywood Reporter)
Hey @Forever21, In What Universe Did You Think It Was Ok To Feature A White Model In Wakanda Gear? Granted, Chances Are You Knew It Wasn't Ok, But Still. As A Former #21Men Brand Specialist For The Company, I'm Highly Offended.
The outrage, for the most part, stems from the fact that Black Panther is the first superhero of African descent in mainstream American comics. The film, which was released in 2018, was also praised for celebrating blackness as well as highlighting African culture. (People)
Black Panther was arguably one of the best movies this year. The film had a major social effect and a portion of the characters were even in the new Avengers movie. Considering the film’s success it will only make sense to cash in on it with march. Forever 21 is no special case to this standard as today they revealed their “Wakanda Forever” Christmas Sweater. It was an adorable thought yet there was one issue. They used a white blonde model to flaunt the piece.
Clearly there is nothing wrong with a white person wearing the sweater, however thinking about what the comic book and the movie was about, it appears to be out of touch to not use a Black model. Even people on Twitter began to sound off.
Forever 21 hasn’t deleted the pictures from their site yet so clearly they believe the motto that all press is good press. Let’s see if they’ll take it down in the future.