Tag Archives: Covers

Super Bowl’s Hip-Hop Halftime Show Has Received Betting Odds

Super Bowl's Hip-Hop Halftime Show Has Received Betting Odds

COVID-willing, the Super Bowl will have its most Hip-Hop halftime show yet. Headlined by Dr. Dre, the hip-hop titan is set to bring in a squad of his famous friends in Snoop Dogg, Eminem, Kendrick Lamar, and Mary J. Blige.

With the performance roster set, Covers.com has released the odds that bettors are clamoring over for the halftime show.

Hip-hop and sports fans, like in New York where betting is now legal, are dropping dollars on who will perform first, the total songs to be performed, and more.

Odds that fans can be on include will Snoop Dogg smoke on stage, which carries plus money odds at +255.

Let’s hope those odds can hold. With the Omicron variant surging across the country and California events reaching postponement, a heavy cloud is beginning to loom over the Super Bowl set for SoFi Stadium in Los Angeles. The NFL is already putting contingency plans in place, but what could it mean for the Hip-Hop filled halftime show headlined by Dr. Dre?

According to TMZ, the show headlined by Dr. Dre and set to feature Kendrick Lamar, Mary J. Blige, Eminem, and Snoop Dogg, could cause a loss of millions for Dre and the crew if the performance is canceled. Dr. Dre has Event Cancellation Insurance that would cover if the halftime show would be thrown off, but there is a Communicable Disease Exemption that would not cover the losses Dre would have if the performed is nixed.

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Exclusive: Lil Baby Represents Atlanta on the Cover of The Source’s Inaugural ‘The Future’ Issue

The Source has hit 30 years in our illustrious history. We are continuing the tradition of highlighting the torchbearers who have made Hip-Hop as great as it is today while connecting with the rising talent that is vital to the longevity of our culture. Since our inception, The Source has been the hub for both the icons and the future leaders, dedicating content to both sides from cover to cover. That mission is once again evident in our new issues.

This issue, #276, is the inaugural Future Issue. For those who have flipped the pages of The Source for years or took it as a personal duty as a Hip-Hop fan to do their Googles, a pillar of our historic run is the “Unsigned Hype” section. The Future Issue is an expansion of that section and pointing you toward who will be the ones that will own a permanent position on Billboard and Apple charts, check a bag with impactful business ventures and dictate the way the world consumes Hip-Hop for years.

To be selected for the Future Issue, your music is ringing off in the hottest clubs, blasting from cars and lighting up the airwaves. Opening a spectrum and covering multiple degrees of exposure, the Future Issue will break down artists into three areas: Advanced, Intermediate and Newly Signed.

Ushering in the Future Issue era are two cover stars: Atlanta’s Lil Baby and New York City rising star A Boogie wit da Hoodie.

In case you didn’t know, there aren’t many stars with a brighter future than Lil Baby.

Examine the hits and projects that Lil Baby dropped and it is hard to imagine that he could be considered a rookie. It’s even crazier to think that the Atlanta native has really just started to rap. With a successful stretch of mixtapes, a debut album that rocked the game and an occasional running mate in Gunna, Baby’s star is bright as any young artist in the game. Add in his business acumen, leading to a new label and rubbing elbows with executives and we have the evidence of a rising powerhouse.

The Future Issue will also expand on the Unsigned Hype section, crafting it to exist int he 2019 landscape of Hip-Hop. In a Hip-Hop hub like NYC, Atlanta or Los Angeles, you are hard pressed to find an artist who is rising and not affiliated with an organization, many of them are imprints of their own. The empowerment of the Hip-Hop culture is on a grander stage than the days of hoping one would be picked up by the suits at one of three powerhouses. With that said, we are able to identify a squad of spitters who are ready to take over your wireless headphones, 10 of them, who are primed to be your favorite stars.

With all of that said, welcome to the Future Issue, examine each page and person, then see who will be next. The inaugural issue is ushered in by Lil Baby and a crop of new talent to change everything and make the culture even bolder.

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Exclusive: A Boogie wit da Hoodie Represents New York City on the Cover of The Source’s Inaugural ‘The Future’ Issue

Throughout The Source’s 30 year history, we have consistently created a platform that recognizes and honors the pioneers of the culture while simultaneously engaging talent discovery like no other media outlet. Celebrating the pioneers and spotlighting new artists has been our mission since the late 80s and has been intricately woven into each issue.  This issue is no exception.

While it is no exception, it is an expansion.

In #276, our inaugural Future Issue, The Source has published an offering that has expanded the definition of Hip-Hop’s future, and our corporate understanding of one of our tentpole franchise, “Unsigned Hype.” From now and forever more, the Future issue will look at those artists in rap music that we believe will dominate the charts, business and culture of Hip-Hop for the next few years. We determined this by carefully evaluating the last five years of their careers— their impact on radio, clubs, the business rooms, and the streets. Emcees are divided into three sections: Advanced, Intermediate, and Newly Signed. Make sure you check out which of your favorite musicians made our list.

This duo cover issue will feature New York’s own A Boogie wit da Hoodie and Atlanta’s Lil Baby.

Why A Boogie?

Boogie, with his child-like smile and energy, is putting New York back on a map with his sophomore album Hoodie SZN, that debuted at #1 on Billboard earlier this year. Inside the issue, readers will get an exclusive look into what makes him tick and how his journey has prepared him for his recent stardom.

The issue also gently urges our audience to roll with us as we re-examine the beloved “Unsigned Hype” section. Gone as the days when Matty C used to delve into a pile of cassette submissions to find the hidden rap jewels such as Biggie Smalls, Mobb Deep, Wale, Vic Mensa and the Academy-Award winner, Common. Now, unsigned artists are entrepreneurial in spirit and have their own record labels, have generated revenue and digital clout by utilizing the internet and social media to create an international fan-base and understand brand building like never before. So, we have picked 10 rappers from across the country that we believe have the best buzz and talent to make it in the big leagues.

The Future Issue will not only change how you look at the artists that come across your airwaves but shift how you digest new music and the artists that make it so damn good. A Boogie and his colleagues in this new exclusive fraternity will simply blast off— and we told you first.

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Up In The Source: Looking Back at The Notorious B.I.G.’s Covers of ‘The Source Magazine’

Happy would-be 47th birthday, Biggie!

On May 21, 1972, Voletta Wallace gave birth to Christopher George Latore Wallace, the future Hip-Hop icon that we’d all go on to know and love by many aka’s — The Notorious B.I.G., Biggie Smalls, Biggie or the undisputed King of New York are usually thrown around most frequently.

On what would’ve been his 47th birthday today, it’s not hard to imagine all the things the Brooklyn-born MC would’ve achieved had his life not been ended just two-and-a-half months short of his 25th birthday. However, what he was able to accomplish in just 24 years will always be considered astounding to say the least. Two multiplatinum albums — the latter, Life After Death, even went on to achieve Diamond certification — managing a successful crew of MCs with Junior M.A.F.I.A., jumpstarting the career of a pioneering female rap solo star with Lil’ Kim, making Bad Boy the Hip-Hop record label of the ’90s alongside Puff Daddy and ultimately putting on Brooklyn in a way that still resonates from Canarsie to his beginnings in Bed-Stuy.

Biggie had an amazing relationship with The Source during his lifetime, from that notorious shoutout on “Juicy” to appearing on our cover twice before he died and multiple times in the years that followed. Today we look back on our old pal B.I.G., who by now would’ve for sure been sitting comfortably on the throne as a Hip-Hop king alongside guys like Jay-Z, Nas and Dr. Dre to name a few.

Take a look at all the times The Notorious B.I.G. was “up in” The Source. We’re sure Ms. Wallace is still smiling:


Original “The Last Word” artwork by Andre LeRoy Davis for Biggie’s first cover of The Source (Issue #70; July ’95).


JULY 1995 – The Notorious B.I.G. lands his first cover of The Source and is officially deemed “The King of New York”

Looking larger than life and standing in-between the Twin Towers, making for a photo that has now become an eerie coincidence, Biggie was at the top of his game when this cover dropped in summer 1995. The “Young, Rich & Deadly” story was helmed by OG Source writer Bönz Malone with imagery spearheaded by equally legendary photographer Chi Modu, and it’s still an extremely proud moment for us as a brand and Hip-Hop culture in general.


The Source Issue #70 (July 1995)


APRIL 1997 – The Notorious B.I.G. lands his last cover of The Source while alive

Jeff “Chairman” Mao got one of the last interviews with Biggie before he was killed on March 9, 1997, making this cover story both a profound piece of rap history and a somber memory as well. The story focused on his place at the top of the rap world after helping to bring Hip-Hop mainstream, which at the time was both a gift and curse. Many felt that although he was giving the genre some well-deserved attention on a mass level, it still was at the expense of abandoning that core street element. Life After Death was going to be his answer to the haters by proving he could do it all, commercial and hood hits alike, and we just wish he’d lived to see it all come to fruition.


The Source Issue #91 (April 1997)


MAY 1997 – The Notorious B.I.G. covers The Source again, this time way more bittersweet.

Tribute covers will never truly be something to celebrate. Sure, paying homage and giving a recently-deceased person the attention they deserve is beautiful in its intentions, but it honestly just shouldn’t have gone down this way. From a well-deserved Five Mics review for Life After Death to an unforgettable Hip-Hop Quotable from “Kick In The Door,” the whole issue was in honor of a guy who was supposed to be our future. This one will forever be a sore spot for our staff and the Hip-Hop community overall.


The Source Issue #92 (May 1997)


JANUARY 2006 – The Notorious B.I.G. continues to lives on.

Anytime you start a new year, reflections of the past will always come rushing back. To jumpstart that year, we gave the cover to Biggie and three other rap icons we’d lost at that point, including 2Pac, Eazy-E and Big Pun. Stylized in the form of stained glass figures, each man paved a way for rap to become the juggernaut that it grew into by 2006. A fitting tribute, for sure.


The Source Issue #195 (January 2006)


FEBRUARY 2007 – Biggie’s presence is still felt 10 years after his passing for a special Collectors Edition Issue.

After losing this icon a full decade prior, The Source felt necessary to give him the ultimate honor with a full tribute issue dedicated to his memory and contributions to rap. Even though it’s been an additional 10 years or so since this issue dropped, the feeling remains the same: we’ll always love Big Poppa.


The Source Issue #207 (February 2007)


DECEMBER 2008 – Biggie’s life story hits the B.I.G. screen in our special Notorious biopic issue.

Biggie had become such an icon to the world by this point, even surpassing the realms of rap, that his life story was long overdue for a biographical film. Notorious was released by Fox Searchlight Pictures in January 2009, and this special Collectors Issue was there to editorialize the story with background info to the stories told throughout the film. Give this movie a watch today to see why his memory, just like he raps on “Nasty Boy,” goes on and on and on and…


The Source Issue #228 (December 2008)


Happy would-be birthday B.I.G.! Let us know what track you guys are spinning by hitting us on Facebook and Twitter!

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Exclusive: Quality Control Music, Migos, Lil’ Yachty, Lil’ Baby & City Girls Crown The Source POWER30 Cover


Each year, The Source is charged with the controvertible tasks planning and reporting on the most powerful moguls and generals in Hip-Hop culture. This list expands beyond the artists and creative side of the game; this is about POWER!!! As The Source recounts who made the most impact in Hip-Hop culture this past year, created new business models and left a powerful mark for others to learn and follow, we are proud to present to you The Source Issue number #274. The behind-the-scenes industry players, radio and digital media, as well as topics like politics, technology and getting that bag. While deliberating who would make the cover of POWER30 should have been a tough call, not this year. Straight from the home of the trap, Quality Control Music family has the game in Checkmate. As a relatively new entertainment dynasty, QC and their management arm, Solid Foundation, may arguably be the most powerful squad in modern day Hip-Hop.

Each of QC’s artists, starting with their flagship super-stars Migos, then Lil’ Yachty, Lil’ Baby, City Girls and their management stars like Cards B and Trippie Redd all have made a distinctive mark and charted new territory. However, this wave of success did not come out of nowhere, their success comes with the coveted influence and careful guidance of their leaders, Coach K and Pee who have deep insights and roots in the world of music, hustle, trouble, and stardom.

With the Hottest Hip-Hop artists wearing the QC chain, Quality Control has the game in a trap!!! Check The Source POWER30 cover stars Quality Control — It’s CHECKMATE!!!

Also, get the issue out on Newsstands everywhere for the exclusive Power30 Conversation with power attorney and Publisher L. Londell McMillan with Coach K and Pee from Quality Control. In the interview, they share some of their top secrets and dreams, including their dream of one day being included in POWER30 and on the cover of The Source.

Welcome to the POWER30 — The Dream is Real.

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