Tag Archives: Converse

Converse Announces the Addition of Baby Keem to Its Creative Community

Converse Announces the Addition of Baby Keem to Its Creative Community

With the inclusion of Grammy Award-winning singer and producer Baby Keem into its creative community, Converse has announced the extension of its creative roster to include up-and-coming voices in music, sport, and culture.

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Keem will partner with Converse on original experiences with the Converse All Stars, the brand’s creator community that gives up-and-coming talent access to mentorship, experiences, and opportunities, for his first brand partnership. Keem will explore various Chuck Taylor All Star dimensions through his creative vision.

Keem created and produced a short film honoring his passion for music and the “iconic and ageless” Chuck Taylor All Star to announce the collaboration.

Keem starts his work with Converse as a part of the company’s continuing Create Next initiative, which aims to provide creatives from all over the world and across disciplines a platform to create Converse’s legacy.

In addition to pgLang, Shai Gilgeous-Alexander, Natasha Cloud, Alexis Sablone, and Tyler, the Creator, Keem is the newest voice to join the Converse roster.

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Tyler, the Creator Inspires Young Creatives in All Star Series

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Following the announcement of his new sneaker with Converse, the Golf Wang Chuck 70 Python, Tyler, the Creator, teamed with the brand to host “Converse All Star Series: A Talk with Tyler, The Creator.”

An intimate conversation with Tyler was held at the event, which was attended by 19 young creatives from Los Angeles who are all members of the Converse All Stars community, a global network that connects young creatives to each other and the brand through digital and physical experiences, commissioned work, and mentorship opportunities.

Tyler gave advice for budding creatives, his experience working with Converse, his creative process and motivation, and more during the chat moderated by Bimma Williams.

“I had this idea to make a shoe,” Tyler said on how he connected with Converse. “We were going to do it on our own. That s— is really hard. Like really hard to get it right. A friend of mine by the name of Pharrel Williams, was like ‘Yo! Lil bro, how’s the shoe thing going?’ and I’m like ‘We’re figuring it out, we just got a few samples, they’re horrible. This is going to be a long winded process.’ He’s like ‘hold on, I’m going to put you in contact with someone names Paul that works at Converse. You don’t have to do anything with him but he might have some insight for you.’”

He added, “Long story short, well, small world. That guy knew Clancey, my manager, for years. So that was an easy thing, met up with him blah blah blah. Ended up meeting with Tim and Lindsey and was like okay let’s just do something together because they had the resources and I’m like I’m here to learn.

“When it comes to things like that I don’t really have an ego I’m like teach me, whatever. Then, from there the illest relationship happened. A lot of people aren’t even able to say this but man they let me do whatever the f— I want and it’s been the illest relationship that I’ve had with a company. It’s awesome.”

You can hear the entire conversation and see images from the event below.

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The Vince Staples x Converse Collection Is Here [Photos]

VINCE STAPLES CONVERSE THUNDERBOLT

Source: CONVERSE / Converse

As Vince Staples’ spotlight continues to grow so does his marketing appeal. He has linked with Converse and re-imagined one of their signature models.

The North Long Beach, California native has taken the much celebrated but often overlooked Thunderbolt running shoe and given it some modern day appeal. It stays true to its’ original trainer functionality but with a street wear flair.

Natural transparent colors and textures are juxtaposed with contrast stitching, high gloss/reflective accents through the silhouette. and a graphical language as a nod to modern Californian aesthetics. This graphic language is most prominent in the collection’s “RUN” graphic, branded via an ‘80s style font and 3D printed onto the heel of the sneaker. An additional set of black laces are also included.

The Vince Staples x Converse Thunderbolt Collection will also include apparel pieces such as a track jacket with matching pants and a crew-neck. The Thunderbolt is available starting today at select retailers and is priced at $100.00. You can view more pictures below.

Photo: Converse / Nike

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