Tag Archives: Campaign

Will Smith Stars In New Moncler Campaign

WILL SMITH FOR MONCLER

Source: TIM WALKER / MONCLER / TIM WALKER

When it comes celebrity Will Smith is a God among men. Moncler cut the big check to have him as the face of their newest collection.

As spotted on Hypebeast the Philadelphia icon has been enlisted by the Italian apparel company for their upcoming “Genius Is Born Crazy” launch. As Smith’s first ever fashion spread of his acclaimed career, the teaser features the The Men In Black actor sitting Indian style while floating in the middle of the air. According to the official press release the goal of the shoot was to be a “visual study on the notion of genius”; Tim Walker oversaw the photography.

Moncler CEO Remo Ruffini detailed the brand’s vision and why Will is the perfect ambassador. “I believe in the power of crazy and I always give a chance to a crazy dream. The magic often happens somewhere beyond the ordinary, in the exploration of new horizons that only few see, before others follow. Long live the craziest intuitions when rigor and dedication are there to make them happen. It’s an honour to have Will Smith, in his first advertising fashion campaign, embracing our ‘crazy’ idea to celebrate the genius hidden within everyone.”

Will defined genius in his own via an IG story when he discussed the craziest thing he has ever done.

Further details on The Genius Is Born Crazy collection will be released July 26. You can check out some behind the scenes footage from the shoot below.

Photo: Moncler / Tim Walker

Source: HipHopWired.com

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A$AP Rocky Is The Face Of Calvin Klein’s “I Speak My Truth” Campaign [Video]

ASAP Rocky Calvin Klein I Speak My Truth Campaign

Source: Calvin Klein/Photography by Mario Sorrenti / Calvin Klein/Photography by Mario Sorrenti

ASAP Rocky’s glow up in the fashion world continues to get brighter. He has signed on for yet another celebrity led collection.

ASAP Rocky Calvin Klein I Speak My Truth Campaign

Source: Calvin Klein/Photography by Mario Sorrenti / Calvin Klein/Photography by Mario Sorrenti

Complex is reporting that the Harlem native is one of the faces for Calvin Klein’s newest #MyCalvins roll-out. Titled “I Speak My Truth” the campaign intends to inspire individuals from all backgrounds to express themselves in the name of art.

Propped in front of large flames of fire he stays true to his braggadocios swag with his confessional. “Growing up in New York City, I live life on the edge. So when it comes to sex, it ain’t no different than the streets. Keep that sh*t hot baby” he explained.

The second visual finds Lord Flacko flexing in front of a moving background sporting a white denim outfit; shirtless of course. He frames the clip with a drop straight out the Zoolander modeling school. “You ask my truth in two words, well that’s easy: ASAP Rocky.”

This is not the first time the “Peso” rapper has partnered with CK. In 2017 he and the rest of ASAP Mob team starred in a denim flavored shoot for the brand’s “Our Crew” initiative.

 

ASAP Rocky Calvin Klein I Speak My Truth Campaign

Source: Calvin Klein/Photography by Mario Sorrenti / Calvin Klein/Photography by Mario Sorrenti

Photo: Calvin Klein / Mario Sorrenti

Source: HipHopWired.com

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