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Warner Music Group Announces 300 Elektra Ent.

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A super record label has arrived.

Warner Music Group today announced the creation of 300 Elektra Entertainment – 3EE – a new frontline label group that brings together the multi-genre power of 300 and Elektra.

Headed by Chairman & CEO Kevin Liles, this supergroup of iconic, indie-spirited brands includes 300, Elektra Records, Fueled by Ramen, Roadrunner, Low Country Sound, DTA Records, Public Consumption, Young Stoner Life Records, Sparta, and 300 Studios.

MORE: SOLD! Warner Music Group Acquires 300 Entertainment

Under the umbrella of 3EE, both 300 and Elektra will maintain their independent identities and cultures. Overseeing 300 Entertainment are newly appointed Co-Presidents Rayna Bass and Selim Bouab, while Mike Easterlin and Gregg Nadel will continue to serve as Co-Presidents of Elektra Entertainment (formerly Elektra Music Group). In addition, a 3EE central hub of expertise will be established to bring together the deep knowledge and wide experience spanning the 300 and Elektra teams. 

As part of the launch, a new logo and mission statement have been unveiled, drawing on 3EE labels’ distinctive DNA and the new company’s unique indie-major philosophy. The logo combines elements of both brands, including 300’s signature red “3” and the stacked Elektra Entertainment logo. The mission statement makes clear 3EE’s creative identity, heralding the company as a family of labels driven by “the power of people, the power of service, and the power of action,” with the “mindset of an independent and the muscle of a major.”  

“Every single brand within 3EE was born as an independent, entrepreneurial label made up of music-lovers who take risks, break rules, and disrupt culture,” said Liles. “The mission of 3EE is to reimagine our value proposition to artists and creative partners globally. We fuel the spirit of our labels’ identities through the creation of powerhouse brand management teams that span genres and cultures. Our people are handpicked because they all live what they work and love what they do. Every label within the 3EE family is driven by a unique point of view and purpose, and, at the same time, they all benefit from our years of collective expertise, wisdom, and influence. We call this #BiggerFamilyBusiness.” 

MORE: SOLD! Warner Music Group Acquires 300 Entertainment

“From the day we walked in the door at 300, we’ve been on a mission to sign original artists and nurture a brand that stands out from the crowd,” said Bass and Bouab. “Mike, Gregg, and the Elektra team share our artist-first philosophy, and the combination of our companies creates an exciting, collaborative environment where artists across the musical spectrum can be anything and achieve everything.”

“From Elektra to Fueled by Ramen to Roadrunner and throughout our label family, we’re defined not by one single identity, but by a collective of distinctive brands,” said Easterlin and Nadel. “We’re very excited to be joining forces with Kevin, Rayna, Selim and the entire 300 team to build a company that nurtures authentic artists, songs, and visions from conception to global greatness.”

For more on 300 Elektra, visit the official website.

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300 Entertainment Names Rayna Bass & Selim Bouab Co-Presidents

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Co-founder and Chairman/CEO Kevin Liles announced today that Rayna Bass and Selim Bouab have been promoted to Co-Presidents of 300 Entertainment. Bass and Bouab, who both joined 300 in 2014, were previously Senior Vice President of Marketing and Senior Vice President/Head of A&R at the firm, respectively. This is the company’s first major leadership move since Warner Music Group bought it at the end of last year.

“My philosophy is to always surround myself with amazing, dedicated, passionate people, and I’ve been truly blessed to have Rayna and Selim at my side for the past eight years,” said Liles. “This dream team has been dominating the hip hop space for a decade with an artist-first, independent mindset. From turning once-in-a-generation talents like Megan Thee Stallion, Young Thug, Gunna, and the legendary Mary J. Blige into global superstars, to turning musical moments into cultural movements like Pushin P, Trap Queen, Bad and Boujee, and Hot Girl Summer, they make an unstoppable leadership duo. With deep experience across all lines of our business, Rayna and Selim have been essential players in building our company from the ground up, and I know they are destined for great things as we begin a new chapter in the ever-evolving book of 300.”

“We’ve both had the fantastic experience of being part of the evolution of 300,” said Bouab. “Under Kevin’s brilliant guidance, we’ve signed and developed artists who’ve topped the charts, moved culture, and made a difference in the world.”

“It’s always been our mission to serve artists at the highest level and to remain culturally driven. This has been the north star in our development as executives and leaders,” said Bass. “We have a team of innovative and passionate individuals and I’m incredibly excited for the future.”

Bass has worked on campaigns for 300 artists like Megan Thee Stallion, Young Thug, Gunna, Mary J. Blige, Fetty Wap, Migos, Tee Grizzley, and others, and has helped bring some of the industry’s most significant marketing tactics to life. She has been named to Billboard’s Women in Music, Hip Hop Power Players, 40 Under 40, and Indie Power Players lists, as well as Variety Magazine’s Hitmakers and Women’s Impact Lists, and has received Libera, Webby, Clio Music, Shorty, and Telly marketing honors. Bass began her career at Island Def Jam as an intern before becoming a full-time Marketing Assistant. She joined 300 as the company’s first marketing recruit in January 2014, and due to her stellar track record, she was promoted to SVP of Marketing in 2019.

Bouab has been instrumental in signing and developing the label’s best performers, from Megan Thee Stallion through Fetty Wap and Tee Grizzley, as the head of 300’s A&R department. Young Thug, Gunna, Mary J. Blige, $NOT, Phony Ppl, and Shy Glizzy, with whom he founded Glizzy Gang, as well as Atlanta breakout singer Hunxho, have all released music under Bouab. Bouab has previously worked with Def Jam, Asylum, and Sony Music Entertainment, as well as launching his own label, Unauthorized Entertainment.

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Young Thug-Protege Lil Keed Dead At 24, Hip-Hop Mourns

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Young Thug-protege and 300 Entertainment/YSL Records-signed recording artist Lil Keed passed away at Burbank Hospital in Los Angeles on Friday (May 13) — according to the artist’s family members, girlfriend and reps.

The cause of death is currently unknown at this time. More on the passing as information becomes available. Lil Keed’s brother and Atlanta rapper Lil Gotit and longtime girlfriend Quana Bandz, who also shares a child with Keed, shared tearful tribute messages with fans via Instagram on Saturday morning (May 14)

MORE: EyeOnEyez Releases new single “SHYNE” Ft. Lil Keed and Frankie Smallz “Listen Here”

“Can’t believe I seened u die today bro I did all my cries I know what u want me to do and that’s go hard for Mama Daddy Our Brothers Naychur and Whiteboy,” wrote Lil Gotit in an Instagram post early Saturday morning (May 14).

“I love you sooooo much baby what I’m post to do with out you I can’t breathe right sleep right nothing I don’t even wanna talk to nobody Keed I can’t take this,” shared Quana Bandz in the captions of a tribute post on Instagram with a series of photos and videos with Lil Keed and her together. “What am I supposed to tell Naychur? What am I gone tell our new baby ? Keed I just told you the other day if you left me with these two kids I was gone loose my mind my Mind is lost baby. You told me everything I’m sooooo sorry I didn’t fly to LA I know I could’ve saved you baby you really showed me all you needed was MY LOVE you gave me that I gave you that. IM SORRY please just tell me this a dream come home. YOU PROTECTED US. Whyyyy DADDY. You a fighter bru I was on my way I was RAQHID …..these 8 years you been in my life you showed me nothing but love I’m sorry baby I’m sorry for whatever I did anything I did I’m sorry let me make it better You my backbone you my spine you my heart baby IF I DONT KNOW ANYTHING I KNOW YOU LOVE ME & MY BABY MORE THAN ANYTHING IN THIS WORLD 💚😢 WE fight we argue but you know we was what each other needed… YOU GAVE ME THE WORLDDDDDDDDD. Anything I wanted …. Needed you got it / did it for me with no questions ask! BABY you was just on the phone with me in the bed HOW you leave like that without saying that was gone be your last goodbye your last I love you our last FaceTime ! SMH baby please tell me I’m dreaming I wanna wake up and this shit be a dream. CALL ME BACK DADDY. My head spinning 😵💫 my body numb I don’t even feel myself typing Raqhid you know I’m so weak for you baby WEAK AS HELL for you . SOOOOOOO WEAK SO WEAKKKK SO FUCKINNNN WEAK FOR U BRO THIS SHIT HERE HIT HARD. WHO IM GONE MAKE LOVE TO NOW ???? WHO GONE KISS ME IN MY SLEEP ALL NIGHT? Who gone rub my Belly ? RAQHID WHY U LEAVEEEEE ME MAN. You was my boyfriend my best friend my slime my twin my ride or die! WHATEVER u on you know I was on it 10x Worst. THESE FUCK ASS NIGGA KNOW THEY COULDNT FUCK WITH U AND THEY HATE THEY. MY BD NEVER LACK YALL PUSSY ASS NIGGAS DONT NEED TO BE ACTIN LIKE THIS YALL BODY EITHER. GOD WANTED MY BOY HOME he had better plans. SLAT IN PEACE PRINCE SLIME 💚 WE LOVE U FOREVER I hope I have a son he gone be your 1st JR🤰🏽👨‍👧 #LONGLIVEPRINCESLIME ❤

Hailing from Atlanta, Lil Keed broke onto mainstream hip hop with his trio of breakout mixtapes in the Trapped in Cleveland series. After catching the attention of Young Thug, Keed signed with 300/YSL in 2020 and appeared on the YSL compilation albums Slim Language and Slim Language 2. Keed recently appeared on his brother and Ty Dolla Sign’s collaboration “Rich $hit.”

Along with Lil Gotit and Quana, other hip hop stars paid tribute to the late-artist, including Lil Yachty, Trippie Redd and Westside Gunn. “Damn Keed” tweet Gunn on Twitter with sad face and hand in front of his face emojis. Trippie Redd shared a video of him and Keed on stage with the caption, “Me and Keed talking to ummmm…”

See more tributes below:

MORE: Jimmy Bolt & Lil Keed Join Forces for “Wolves”

Lil Keed was working on his upcoming album before his passing. No official word on the forthcoming Lil Keed project’s status or release schedule at press time.

Lil Keed is survived by his daughter, Naychur. He was 24-years-old.

We at The Source would like to send our prayers and condolences to the family, friends and fans of Lil Keed. Rest in peace.

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Gunna Release ‘Wunna’ Single and First Half of Documentary Ahead of New Album

Gunna’s new album Wunna is just days away from release. Ahead of his sophomore release, he has dropped the title track “Wunna.”

The luxury lifestyle is the topic of choice as Gunna floats through the track with a choppy bounce, which he appears prepared to follow up with a video. 

The single is produced by Turbo and is released on the heels of the “SKYBOX” music video. Wunna will release Friday on Young Stoner Life Records and 300 Entertainment. 

In addition to the new single, Gunna released the first part of the Wunna documentary, which brings music and all the sites and sounds of the Drip or Drown rapper’s life to screen. You can watch it below.

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Tee Grizzley Announces New ‘Still My Moment’ Mixtape, Check Out “Pray For The Drip” Feat. Offset

Tee Grizzley has announced a new mixtape titled Still My Moment, the follow up to his first project My Moment, set for release on November 9th via 300 Entertainment. The news comes with the premiere of the lead single from the mixtape “Pray For The Drip” feat. Offset.

Earlier this year Tee released Activated via 300, his album debut which earned critical acclaim led by his explosive RIAA Certified Platinum single “First Day Out.” To date Tee Grizzley has amassed over 800 million streams across platforms and has captivated the rap game as one of the genre’s most gifted wordsmiths.

Tee has collaborated with the likes of Meek Mill, Lil Yachty, Takeoff from Migos, Lil Pump, Lil Durk, Chris Brown, Moneybagg Yo and more. He will also be launching season 2 of his short video series Chess Not Checkers around the release of Still My Moment where he shares anecdotal wisdom on various topics. Listen to the new track “Pray For The Drip” now and share.

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