Category Archives: adidas

Adidas CEO Reacts To Kanye West/Donald Trump White House Date & Nike’s Colin Kaepernick Campaign

Kasper Rorsted

Adidas CEO Kasper Rorsted is still Team Kanye West despite all of the Make America Great Again and President Donald Trump support. The sports apparel giant’s head has shared his support for Yeezy despite mixed social media feelings toward the hip-hop star.

In a new interview, Rorsted reacted to buzz about one of his biggest brand ambassadors allegedly meeting with Trump.

“You know when you work with a creator like Kanye West, you don’t get mainstream. We’ve been extremely happy with our relationship with Kanye West. I’m meeting him Wednesday night for dinner. He’s been a fantastic ambassador for the company and he still will be. I don’t even know if he’s going to Trump but I’m having dinner with him Wednesday night and I’ve been very happy with our relationship. … We have a wide range of new models coming out next year and we think what we bring to the market next year with Kanye West is going to be really hot in the industry.” (CNBC)

Adidas CEO on Kanye West and Nike’s Kaepernick campaign from CNBC.

Rorsted also weighed-in on Nike’s publicized Just Do It campaign with Black Lives Matter activist Colin Kaepernick leading the charge.

“I think uniting people is essentially important. I think it was a good move. We may have a different view but we think it was a good view they had. I think the more you can unite people through sport, the better it is. We need a united society, not a separated one. I can’t say we would have done it but I think it’s important to have a point of view and we have a point of view on many things our competitors have and I think it’s a good point of view.” (CNBC)

A few hours ago, reports emerged about Kanye planning on meeting with Trump at the White House this Thursday.

Mr. West, who has faced a backlash over his vocal support of the president, will meet first with Mr. Kushner and then have lunch with the president, the two people said. Mr. Kushner, who serves as a senior adviser to Mr. Trump, has been focused on overhauling the criminal justice system, and one person briefed on the meeting said that Mr. West wanted to discuss the availability of job opportunities for former convicts. He also hopes to discuss with Mr. Trump how to increase the number of manufacturing jobs in the Chicago area, where Mr. West grew up and recently said he planned to return, according to the person briefed on the meeting. (New York Times)

Earlier this month, Trump applauded Kanye for showing him love during a “Saturday Night Live” appearance.

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Kanye West Books Full Page Ads In Multiple Newspapers For YEEZY Release

Source: Kanye West is all smiles while leaving Matsuhisa Sushi restaurant in Beverly Hills Featuring: Kanye West Where: Beverly Hills, California, United States When: 21 Sep 2017 Credit: WENN.com

Kanye West is stepping up his product launches. He has purchased several print advertisements with some of the most high-profile daily periodicals in America.

‘Ye’s recent return to Instagram has been filled with rants, product teasers, album confirmations and more. Yesterday (September 21) the Chicago native posted several newspaper wraps that ran today throughout the country. Included in the roll out were The New York Post, The Detroit News, The Houston Chronicle, The Miami Herald, The Chicago Tribune, The Los Angeles Times and The Philadelphia Inquirer.

According to High Snobiety the creative used, which is “We Love” printed in several different languages, points to the release of YEEZY Boost 350 V2 “Triple White.” The sneaker is seemingly the most anticipated shoe drop from the Louis Vuitton Don’s apparel brand and will be the first YEEZY shoe that will not be limited in production.

Instagram Photo

Since the original launch of the YEEZY 750 in 2015 the signature shoe has become one of the most sought after kicks due its’ game changing design and availability.  Although instantly selling out of inventory would add even more hype to the shoe it was not to Kanye’s liking. Since then West has said his goal was to produce enough pairs to satisfy consumer demand; thus becoming the iPhone of footwear. At the time of this article there are still select sizes available of the YEEZY Boost 350 V2 “Triple White” at adidas.

Naturally the newspaper covers have become somewhat of a collector’s items with fans posting their copies on social media.

Instagram Photo

2018 will mark one of Kanye’s most productive years as a musician and businessman. In July he oversaw releases from Pusha T, Nas, Kid Cudi and Teyana Taylor. Additionally he just unveiled his first basketball sneaker which is rumored to debut this upcoming NBA season.  Let’s hope he does some real homework on Gandhi’s racist ways as he works on his next album Yandhi though.

Photo: WENN.com