After a couple of reschedulings, the Ashanti and Keyshia Cole VERZUZ came our way last Thursday. The battle was reminiscent of some of the earlier match-ups as the two were not in the same room for the event, however, the return to the past didn’t affect viewership as the Instagram numbers were a new record.
Following the battle, VERZUZ gave a breakdown of the stats, stating over 8.1 million viewers watched across all viewing platforms.
The stream brought in six million viewers in total, which is a new record and also raised the total follower count for the platform to 350,000.
You can see full stat breakdown below.
More than 8.1 MILLION viewers tuned in across Instagram, Apple Music, and other streams to watch @Ashanti and @KeyshiaCole
Let's look at the stats (THREAD) pic.twitter.com/MeW9UdptSB
— Verzuz (@verzuzonline) January 24, 2021
On Instagram:
1,238,000+ concurrent viewers (watching at the same time)
)
Rocket 6,000,000+ in-stream likes (the little hearts that viewers tap) (via @LookWhoStreams)
Our Instagram also added 350,000+ new followers pic.twitter.com/IZdeBQj0I6
— Verzuz (@verzuzonline) January 24, 2021
The post Ashanti and Keyshia Cole Was a Record-Setting Night for VERZUZ appeared first on The Source.
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